37%
would repurchase
3.5/5
package quality

price range

Reviews

Reviews


3.0
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9 years ago

To sum this up quickly, The brush is amazing, the formula is crap. All the glitter in it flakes and when you wash your fave it gets all over your face. Its hard to wash that glitter off your face....

About reviewer (36 reviews)

AgeUnder 18

SkinCombination, Medium, Warm

HairOther, Wavy, Coarse

EyesBrown



3.0
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11 years ago

I like the application and look of this mascara, but I will not buy it again as it leaves sparkles on my face even after I wash it off. It was also a bit flakey by the end of the day.

About reviewer (6 reviews)

Age25-29

SkinSensitive, Fair

HairBrunette

EyesBlue


4.0
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13 years ago

I like this mascara. It's a little pricey for what you get, but it gives my lashes a bit of volume and definition while still keeping them natural looking. I didn't have a problem with clumping,...

About reviewer (19 reviews)

Age19-24

SkinSensitive, Fair, Not Sure

HairBrunette, Relaxed, Medium

EyesBlue


3.0
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14 years ago

I got this mascara at the dollar store as it came with a set. It's a decent product but not something I would seek out to repurchase at full price. I'm not a big fan of Almay but you can find some...

About reviewer (65 reviews)

Age25-29

SkinCombination, Fair, Cool

HairRed, Wavy, Other

EyesHazel


3.0
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14 years ago

This mascara is ok. It does add a bit of volume but not that much and it's only good for the first month. After that the mascara will flake A LOT and it does clump a bit. It did not make my brown...

About reviewer (16 reviews)

AgeUnder 18

SkinOily, Medium, Neutral

HairBlack, Straight, Medium

EyesBrown


1.0
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14 years ago

After reading the reviews on MA I really wanted to try this mascara. Boy was I disappointed. This mascara is worthless. Probably the worst thing about it is the HUGE FAT BRUSH it comes with. It is...

About reviewer (46 reviews)

Age56 & Over

SkinCombination, Fair, Not Sure

HairBrunette, Straight, Medium

EyesBrown


3.0
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14 years ago

This mascara is not so good. I had previoulsy used the regular almay lengthening one so I decided trying this shouldn't hurt. It is super hard to get of and little clumps get under my eyes and look...

About reviewer (6 reviews)

AgeUnder 18

SkinAcne-prone, Fair

HairBrown

EyesBlue


1.0
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14 years ago

This is a horrible mascara. It did absolutely nothing for mw. Not to mention I was allergic to it because whenever I wore it my eye would burn like crazy and it felt like something was in my eye....

About reviewer (834 reviews)

Age30-35

SkinNormal, Fair, Neutral

HairBrunette, Straight, Other

EyesBrown


2.0
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14 years ago

Mascara disappeared by the end of the day.

About reviewer (263 reviews)

Age30-35

SkinCombination, Fair

HairBlond

EyesBlue


1.0
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14 years ago

Ten coats of this mascara and I have "natural looking lashes" :) Back to Maybelline!

About reviewer (39 reviews)

Age30-35

SkinNormal, Fair, Cool

HairBlond, Wavy, Fine

EyesHazel


5.0
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14 years ago

I bought a fistful of mascaras based on reviews on MU, and I think Almay i-color beats all the others (Anastasia, Kevyn Aucoin, Clarins, and Givenchy). Nice, big brush separates lashes well,...

About reviewer (16 reviews)

Age44-55

SkinCombination, Fair-Medium, Warm

HairBrown, Wavy, Fine

EyesBrown


4.0
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14 years ago

This mascara is good. It isn't stellar...it enhances your eyelashes but it doesn't make miracles happen either. For the price of it it's reasonable enough, and a bottle lasts a decent amount of...

About reviewer (15 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesGreen


3.0
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15 years ago

I was not very impressed with this mascara. It was clumpy and just a mess. It did not work well with my lashes at all. The only thing good about it was it gave me volume...so what I do instead of...

About reviewer (12 reviews)

AgeUnder 18

SkinCombination, Fair

HairBrunette

EyesBlue


3.0
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from

15 years ago

After not using mascara for many years, and because my HG mascara, Max Factor 2000 Calorie Waterproof is no longer sold here in the US, I found this yesterday BOGO at Rite Aid. I don't have hazel...

About reviewer (3 reviews)

Age30-35

SkinDry, Fair, Warm

HairBlack, Wavy, Medium

EyesBrown


2.0
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15 years ago

This is my second favorite mascara after Cover Girl Colossal Volum' Express. I don't notice any brightening/shimmery effect on my lashes, but the black shade is lovely with my pale skin and blue...

About reviewer (232 reviews)

Age30-35

SkinSensitive, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


5.0
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15 years ago

I really like this mascara. I don't see any sparkly effect, but it does seem to brighten my eyes. It washes off nicely but doesn't smudge like a lot of liners do. I even wore while my friends...

About reviewer (15 reviews)

Age25-29

SkinAcne-prone, Fair

HairBrunette

EyesHazel


5.0
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16 years ago

Great mascara. I've really enjoyed using it. I have the Blackest Black color. It stays on all day and doesn't smudge (my biggest pet peeve with mascara)

About reviewer (165 reviews)

Age36-43

SkinOily, Fair, Not Sure

HairBrunette, Straight, Coarse

EyesHazel


3.0
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16 years ago

First off, I have stick straight wimpy Asian eyelashes. I have never found a non-waterproof mascara that has held the curl from an eyelash curler. This mascara however, uncurls my lashes more than...

About reviewer (142 reviews)

AgeUnder 18

SkinNormal, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown


3.0
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16 years ago

I don't know how this product doesn't clump for other users, because this mascara does nothing but clump for me! The formula is wet enough when I put it on that I can't separate my lashes for a...

About reviewer (33 reviews)

Age25-29

SkinCombination, Fair, Not Sure

HairRed, Wavy, Coarse

EyesBlue


5.0
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16 years ago

This is the perfect daily mascara for me. It is simple, inexpensive, and does what it says. I already have dark, thick lashes and just want to polish them with a non-fussy black mascara whenever I...

About reviewer (177 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBrunette, Straight, Fine

EyesBrown




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