57%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


3.0
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7 years ago

Overall, I would buy this again in a pinch because it is only 10 min, but it isn't the best. Time is an issue for me right now, so I bought this over my usual excellence cream. I bought 6R and 7...

About reviewer (6 reviews)

Age36-43

SkinOther

HairOther

EyesOther



1.0
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from

7 years ago

See my update below. i changed overall rating from 3 to 1. After using Clairol's Nice n Easy for years I had resorted to using 2 boxes of the Clairol's Root Touch Up each time to cover my grays...

About reviewer (147 reviews)

Age36-43

SkinCombination, Fair, Warm

HairBrunette, Straight, Coarse

EyesBlack


2.0
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9 years ago

i bought espresso which is the darkest brown. when i applied it i could see it wasnt brown at all, it was black. i left it on for the 10 minutes and upon drying, confirmed this hair dye was black...

About reviewer (139 reviews)

Age30-35

SkinOily, Fair-Medium

HairBlack

EyesGreen


5.0
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9 years ago

This hair color is fantastic! Fell into a panic when I stopped seeing it in stores, but when it recently appeared on shelves again at Target I bought all the boxes in my color. I have been coloring...

About reviewer (18 reviews)

Age44-55

SkinVery Dry

HairBrown

EyesGreen


5.0
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10 years ago

This is the best hair dye ever! It always makes my hair so glossy and healthy looking- in 10 minutes. I absolutely adore the newest shade #3 darkest brown- but its so hard to find! Even worse, my...

About reviewer (27 reviews)

Age36-43

SkinCombination, Fair

HairBrunette

EyesBrown


5.0
Created with Sketch.

10 years ago

This is the BEST hair color I've ever used. I haven't written a review here in a long time, but I feel compelled to after using this fantastic project. I'm a L'Oreal gal through and through, and...

About reviewer (61 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Warm

HairBrunette, Other, Fine

EyesBrown


5.0
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10 years ago

I've changed my hair a lot over the years but I always try to find the colour I want in this brand! I think the plus point about this is that it only takes 10 minutes to develop so if your after a...

About reviewer (20 reviews)

Age25-29

SkinVery Dry, Fair

HairBrunette

EyesGreen


3.0
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10 years ago

I'm on the fence about this one. I bought the color Lightest Cool Brown, because I wanted to cover some brassy tones in my light brown hair. This gave me the exact color I wanted...a soft cool...

About reviewer (507 reviews)

Age44-55

SkinDry, Fair

HairBrown

EyesGreen


5.0
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10 years ago

After checking out a really good review of this on the internet, I took the plunge and purchased it. I wanted to go from light golden blonde to an ashy dark blonde colour. I chose medium ash blonde...

About reviewer (14 reviews)

Age25-29

SkinDry, Fair

HairBlond

EyesBlue


1.0
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11 years ago

I bought this to get the brassy tones out of my hair in shade light ash blonde. It did absolutley nothing. It was crap and I would not repurchase. Plus, the comb thing on the end of the dye bottle...

About reviewer (69 reviews)

Age19-24

SkinOily, Fair-Medium, Warm

HairRed, Kinky, Fine

EyesBlue


4.0
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11 years ago

I had picked up Perfect 10 in shade Lightest cool brown 6.5, I've been trying to get somewhere to my natural hair color for quiet sometime now, till tonight I finally got it and I'm very happy! My...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair, Cool

HairBrunette, Wavy, Medium

EyesBrown


2.0
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11 years ago

I accidentally grabbed this in a medium brown shade when I meant to grab the dark brown, so I was leary about trying it since the last dye I used only seemed to dye the crown and random strands of...

About reviewer (100 reviews)

Age30-35

SkinCombination, Olive, Warm

HairBlack, Straight, Fine

EyesBrown


1.0
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from

12 years ago

Bought this in Medium Ash Brown to cover the reddish color that I dyed my hair last month. Unfortunately, it did not take the red out. In fact, my hair seems to have more red highlights. Waste...

About reviewer (23 reviews)

Age44-55

SkinOther

HairOther

EyesOther


4.0
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12 years ago

I normally purchase the medium ash brown to get rid of my brassy tones, I applied and leave on for ten minutes and I always get a beautiful dark brown result which looks very natural and healthy,...

About reviewer (133 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrown

EyesBrown


2.0
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from

12 years ago

So I've been a DIY person for a while now and I figured that I would try this "Prefect 10" colour since they say that the colour is completely perfect and has multiple tones. Naturally when I...

About reviewer (8 reviews)

Age19-24

SkinCombination, Olive

HairBrunette

EyesGreen


2.0
Created with Sketch.

12 years ago

I used 9A Light Ash Blonde. I was hoping to match my roots to the already bleached highlights I had done at the salon and can't afford to get redone. I had previously used a standard Nice 'N Easy....

About reviewer (150 reviews)

Age30-35

SkinSensitive, Fair-Medium

HairBlond

EyesBlue


4.0
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12 years ago

I used this awhile ago when i prelightened my hair, i chose a medium chocolate auburn colour. I have to say that the colours from this brand are the best colours out of all the home dye brands i...

About reviewer (18 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBrunette, Kinky, Medium

EyesHazel


4.0
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12 years ago

Love this! Makes my hair glossy, no damage. Works in just 10 minutes. You can really smell the ammonia at first but then when you blend it with the peroxide, it smells really nice. They give...

About reviewer (173 reviews)

Age36-43

SkinCombination, Fair, Not Sure

HairBrunette, Straight, Fine

EyesBrown


5.0
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12 years ago

I use this product to colour my mothers hair which has grey roots. I found this was a really good product!! even her hairdresser asked what colour was used and she regularly gets compliments on it!...

About reviewer (17 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBrown


5.0
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12 years ago

Just colored with the perfect 10 shade 5A-medium ash brown for the first time and am very happy with the results. It is the only at home color that covered my grays thoroughly-others have covered...

About reviewer (320 reviews)

Age44-55

SkinCombination, Olive, Not Sure

HairOther, Other, Fine

EyesOther




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