This brand just got picked up on Shark Tank. I’d bet it will be in Ulta in no time!
I have this issue too.... technique matters ++
My HG lipcolor has been reformulated and the color doesn't work for me anymore +++
LM Ulta Blur
Ulta
MAC lipstick recs for lt-med, neutral-leaning-cool skin and dark hair? +
Maybe Ulta Beauty Collection Shiny Sheer Lip Gloss in the color Just Pinched?