Joah

Love this concealer! Medium coverage, perfectly covers dark under eyes without looking cakey. Brightens up the eye area too! I use Ivory, true to shade and neutral toned. Doesn’t irritate the eyes...

Love Joah products. Perform like high end at drugstore prices. I thought this was an updated version of the brand’s Birthday Suit Unveiled eyeshadow palette, which I love but appears to have been...

This is great nighttime/major effect mascara! I hate mascaras that clump and while this one does get a little crumbly, it is easily combed without losing the excellent thickening and lengthening...

Shade: Gym Sesh. This is a perfect "Lips But Better" long lasting lip color of the liquid type, perfect consistency. I scrape a little off the applicator and use a little care putting it on and...

if you have dry undereyes that creases and everything looks bad and crepey by midday and needs coverage GO AND GET THIS NOW I had to try 4 different shades to find my match. I feel like there's a...

I can’t believe more people are not talking about this, I’ve already used up half of it and I haven’t used anything else since I got it. It’s so beautiful! It really plumps and smoothes your skin....

This lip gloss is an excellent value. It goes on smoothly and is not sticky. It also has real lasting power. One of the things I like best about it is there is no taste or smell of any kind. Very...

I threw this in with a CVS online order recently and it's not bad. It's a peachy beige shade with a sponge top twist up applicator. I think it was about $8. If you do not have really bad dark...

My favorite eyeshadow palette of the last year or two! Great warm-toned browns and nudes with a wearable amount of shimmer. I use the shade “Good Vibes” every day as a crease or inner eye...

This is great and if you can purchase when CVS has a sale or coupon even better. Last all day and works as good a s more expensive brands like Anastasia which I also use. They need a warmer lighter...

Inexpensive drug store brand eye pencil. Save your money for Revlon Color Stay. There is very little color payoff and the texture is waxy and sticky.

This is the worst mascara I ever have used. One coat did nothing. Two coats created a clumpy mess that no eyelash comb could separate. It was very difficult to remove (I was using the Farmacy...

I , have this lipstick in Cake Pop, Pie Bites, and Red Velvet. Cake Pop is a creamy peachy nude. Pie Bites is a medium warm brown. Red Velvet is a bright cherry red with cool undertones. These...

Joah's Brow Down to Me Brow Pencil & Gel is a triangular retractable pencil with a fairly fine point, as well as a small "browscara" gel product on the other end with a spoolie/wand (like a brow...

Really good lasting color, not drying at all - like a cream.

I consider this a good “find.” I chose the shade “Thirst.”<br> I wanted a pinkish-red lipstain, cruelty-free, reasonably priced, long-lasting. <br> I could find pink lip stains and red lip...