It could be the formula, or you could be rubbing too much, or both. Here's my take +++
Here's my take on cream blush (all my opinions only) +++
I'm a cream, etc. blush fiend, and here are my impressions +++
Kjaer Weis, but it depends on the shade/opacity/finish I want +++
Kjaer Weis, NARS liquid, and Chantecaille Cheek Gelee are my faves, but here's more info +++