Joico Color Endure Violet Shampoo

Joico

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4.1

79 reviews
75%
would repurchase
4.1/5
package quality
price range

description

ingredients

-Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200)

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    Reviews

    Reviews

    3.0
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    from
    amiller90

    7 years ago

    This was a good purple shampoo for a great price. I purchased a 1L bottle for under $20 on sale. Did a good job toning the brass. I’d likely purchase again in a pinch but I’ve tried other products...

    About reviewer (32 reviews)

    Age25-29

    SkinCombination, Fair-Medium

    HairBlond

    EyesBlue

    3.0
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    from
    absolut_blonde

    8 years ago

    I'm a little torn on this one. It does seem to help calm down the brassy tones in my blonde, highlighted hair. However-- it leaves my hair kind of coated and greasy feeling. At first, I thought I...

    About reviewer (149 reviews)

    Age30-35

    SkinDry, Fair

    HairBlond

    EyesGreen

    4.0
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    from
    kpalmer

    8 years ago

    Had to change colorists, darn, to highlight my light ash brown hair. New job looked OK UNTIL I washed it; apparently a "high lift ash tint" was used and oxidized immediately leaving me with...

    About reviewer (90 reviews)

    Age56 & Over

    SkinNormal, Fair-Medium

    HairBlond

    EyesHazel

    5.0
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    from
    seaweed88

    9 years ago

    I am a natural blond but had dyed my hair dark for 10 years. I decided to go back to blond and my hair came out so much more yellow than I wanted. I hated it. I got this shampoo on the...

    About reviewer (12 reviews)

    Age36-43

    SkinSensitive, Fair, Cool

    HairBlond, Straight, Medium

    EyesBlue

    5.0
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    from
    electriicat

    9 years ago

    Naturally really fine brown hair that is bleached to as light as it gets. I use this in place of shampoo 1-3 times a week(note: I shower twice daily, I know I know it's bad for your hair), I leave...

    About reviewer (5 reviews)

    Age25-29

    SkinNormal, Fair, Neutral

    HairBlond, Straight, Fine

    EyesBrown

    3.0
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    from
    brenda29010

    9 years ago

    Annihilated my hair. After washing and conditioning, I gently towel dried my bleached blonde hair and it felt sticky and made a sudsy sound. I rinsed again. Was still a bit sticky, air dried and my...

    About reviewer (5 reviews)

    Age36-43

    SkinAcne-prone, Fair-Medium

    HairOther

    EyesHazel

    2.0
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    from
    amandamarie1976

    9 years ago

    I have used this Joico Color Endure Violet Shampoo for about a year now. I have baby fine hair and find that the shampoo strips my hair very badly, I have been using a leave in condition in for a...

    About reviewer (1 reviews)

    Age36-43

    SkinNormal, Fair

    HairBlond

    EyesBlue

    4.0
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    from
    Olive143

    9 years ago

    I purchased during the Ulta liter sale. You get so much for the price. I wasn't sure how to use this at first. After reading online the best way to use, I shampoo with my regular shampoo first,...

    About reviewer (72 reviews)

    Age36-43

    SkinDry, Medium, Warm

    HairBrown, Wavy, Coarse

    EyesBrown

    1.0
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    from
    yumcheesy

    9 years ago

    Do I like this as a normal shampoo and conditioner? yes. Do I think this does a good job toning my blonde hair? NO. My hair is naturally dark blonde but I have hard water that turns my hair ugly,...

    About reviewer (211 reviews)

    Age30-35

    SkinOily, Fair, Cool

    HairBlond, Straight, Fine

    EyesBlue

    5.0
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    from
    dottielsj

    9 years ago

    This violet shampoo definitely neutralizes golden tones in blond hair. I'm sure it would do the same for gray or silver hair. I left it on for 10 minutes and I got a nice neutral blond shade. It...

    About reviewer (316 reviews)

    Age44-55

    SkinNormal, Fair-Medium, Neutral

    HairBlond, Wavy, Medium

    EyesHazel

    3.0
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    from
    nasdo86

    9 years ago

    comprei em londres na tkmaxx por 12 pounds o litro. De modo geral é bom, da para ver que o cabelo fica hidratado com este shampoo assim que vc enxagua, mas nao percebi que tira o amarelado porem...

    About reviewer (6 reviews)

    Age25-29

    SkinDry, Fair-Medium

    HairBlond

    EyesBrown

    3.0
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    from
    maliciousdelicious

    9 years ago

    I've been using this product on my prematurely grey hair which I don't like to dye. Frankly, this shampoo is just average and doesn't seem to make any difference. I have coloured my dark hair in...

    About reviewer (199 reviews)

    Age36-43

    SkinAcne-prone, Dark

    HairBlack

    EyesBrown

    5.0
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    from
    beatlesgirl

    10 years ago

    I haven't been using this for very long but I felt compelled to write a review when I read the 1-star review below that criticized this shampoo for not fixing her "Crayola orange" dye job. In my...

    About reviewer (10 reviews)

    Age

    SkinOther, Other, Cool

    HairOther, Wavy, Other

    EyesOther

    5.0
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    from
    jpe020

    10 years ago

    Great for my dark brown hair with highlights! EVERY TIME I get my hair highlighted it goes a hideous yellow/orange/red brassy colour within 1-2 weeks. My hair is pretty dark so I like to give it a...

    About reviewer (26 reviews)

    Age25-29

    SkinCombination, Olive, Not Sure

    HairBrunette, Wavy, Other

    EyesBrown

    1.0
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    from
    Nancygia

    11 years ago

    I had been meaning to review both the shampoo and conditioner, and then I saw KatWKSF's review and I agree with just about everything she said, so I am now putting in my two cents. My natural hair...

    About reviewer (975 reviews)

    Age44-55

    SkinCombination, Fair, Cool

    HairBlond, Wavy, Fine

    EyesGreen

    2.0
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    from
    KatWKSF

    11 years ago

    This is the most recent of my purple shampoo acquisitions, and unfortunately it has not really faired any better than the others (for me). I had previously tried John Frieda's Sheer Blonde Color...

    About reviewer (240 reviews)

    Age36-43

    SkinCombination, Fair-Medium

    HairBlond

    EyesBrown

    5.0
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    from
    catherinevary

    11 years ago

    Although, I am not blonde anymore, I feel the need to share my love for this violet shampoo! My natural color is a level 4-5 and as you probably guessed, having a nice cold platinum is really...

    About reviewer (2 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Neutral

    HairBrunette, Straight, Coarse

    EyesBrown

    5.0
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    from
    Shelleybean123

    11 years ago

    I'm in love. I love the whole Joico line, in general, but this takes the cake. This is my favorite violet shampoo and conditioner...period. I purchased mine from Cosmoprof, but you can also...

    About reviewer (2 reviews)

    Age36-43

    SkinNormal, Fair, Cool

    HairBlond, Straight, Fine

    EyesBrown

    1.0
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    from
    jazztap10

    11 years ago

    The Joico violet shampoo has been my holy grail toning product for my blonde hair for years. Unfortunately they very recently changed the formula, also making it sulfate free. I thought this would...

    About reviewer (5 reviews)

    Age25-29

    SkinDry, Fair

    HairBlond

    EyesBlue

    5.0
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    from
    StarAlexander

    11 years ago

    Amazing amazing amazingggggggggg I finally got my hair to ashy beige blonde after years with gross uneven copper hair and 1000 s of $$$. I recommend this to everyone who's looking for a purple shampoo

    About reviewer (4 reviews)

    Age19-24

    SkinCombination, Olive

    HairOther

    EyesBrown

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