Superhero Mascara

IT Cosmetics

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3.2

150 reviews
46%
would repurchase
3.7/5
package quality
price range

description

ingredients

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

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    Reviews

    Reviews

    3.0
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    from
    glamycakes2014

    5 years ago

    Unlike the eyeliner I'm not a fan of this mascara. The design is cute but the formula just doesn't work for me. It doesn't volumize or lengthen for me. Also flakes on me

    About reviewer (160 reviews)

    Age25-29

    SkinAcne-prone, Fair-Medium

    HairBrunette

    EyesBrown

    5.0
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    from
    SensualSusanna

    5 years ago

    Great mascara.. rich black and lovely. Easy to apply with a gorgeous brush. I can get every lash. It's long lasting and non-irritating as I am a contact lens wearer. LOVE!

    About reviewer (636 reviews)

    Age44-55

    SkinCombination, Fair-Medium, Warm

    HairBrunette, Other, Medium

    EyesBrown

    2.0
    Created with Sketch.
    from
    jennthejenn

    5 years ago

    I heard so many great things about this mascara. This is an ok volumizing mascara but didn't do much for me for length. It builds very quickly but it's a clumpy mess. When it's fresh, it's very...

    About reviewer (9 reviews)

    Age30-35

    SkinAcne-prone, Medium, Warm

    HairOther, Straight, Fine

    EyesBrown

    2.0
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    from
    iowagirl

    5 years ago

    This had such rave reviews I had to try it. Well it got "gloppy" after about a week. I have noticed smudging as well. So I can either go back to Covergirl for 1/3 of the cost and no smudging or...

    About reviewer (43 reviews)

    Age44-55

    SkinNormal, Fair-Medium

    HairBlond

    EyesBlue

    2.0
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    from
    ritables

    5 years ago

    Edit 4/27/19: flakey. Little black crumbles falls down after product dries out a few weeks into use. No. Lashes in a flash. I am able to get this on and looking fab as quick as Clark Kent can...

    About reviewer (81 reviews)

    Age44-55

    SkinNormal, Medium, Warm

    HairBlack, Straight, Fine

    EyesBrown

    1.0
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    from
    catnip777

    5 years ago

    Bought this 50% off during the Ulta sale and upon use I'm ready to return. It is so, so wet and clumpy!! It looks horrible. I used it on top of my usual CG Clump Crusher Extension- just lightly...

    About reviewer (92 reviews)

    Age44-55

    SkinOily, Fair, Neutral

    HairBlond, Wavy, Fine

    EyesBlue

    2.0
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    from
    violet616

    5 years ago

    Nothing very special, though I was excited to try it. Seemed to clump much too quickly, though at least it didn't flake and cause raccoon eyes.

    About reviewer (20 reviews)

    Age30-35

    SkinSensitive, Fair, Neutral

    HairBrown, Other, Other

    EyesGreen

    5.0
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    from
    BlueSkiesAbove

    5 years ago

    This mascara is my new love affair. I wait until my look is done, and this mascara is like the icing on the cake. Overall, I am really enjoying ITs cosmetics. I have the sample size but im...

    About reviewer (93 reviews)

    Age36-43

    SkinCombination, Fair-Medium, Warm

    HairOther, Other, Other

    EyesBlue

    2.0
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    from
    bailuli

    6 years ago

    I bought this during the holiday Ulta sale, and i'm pretty glad I got it for cheap. Brand new, it's so wet it gets absolutely everywhere. i kept getting it on my eyelid, and it was...

    About reviewer (168 reviews)

    Age30-35

    SkinOily, Fair-Medium, Neutral

    HairBlack, Straight, Fine

    EyesBrown

    1.0
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    from
    Bassiii

    6 years ago

    Flakey, clumpy, cakey. Tried the sample size and not at all a fan. Even right after application I have dry flakes under my eyes and by the end of the work day I have raccoon eyes and my eyes never...

    About reviewer (39 reviews)

    Age25-29

    SkinAcne-prone, Fair-Medium

    HairBrunette

    EyesBrown

    5.0
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    from
    fab4gal

    6 years ago

    I absolutely love the Superhero Stretch Mascara from It Cosmetics! It's the only mascara that I've ever used that actually picks up my lashes and makes them stand at attention. I like the brush...

    About reviewer (100 reviews)

    Age44-55

    SkinCombination, Fair

    HairBrunette

    EyesHazel

    5.0
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    from
    Crispyhexagon

    6 years ago

    Got this in my Ipsy bag for December.. the price of the bag is worth it for this alone actually.. I'm 46 have tried a zillion different brands and formulas of mascara over the years and have...

    About reviewer (214 reviews)

    Age44-55

    SkinNormal

    HairRed

    EyesBlue

    5.0
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    from
    VvVertigo

    6 years ago

    I love the formula of this mascara, it does everything I want and stays all day. One of my favourite mascaras ever.

    About reviewer (46 reviews)

    Age19-24

    SkinCombination, Fair

    HairOther

    EyesGreen

    5.0
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    from
    casa1021

    6 years ago

    Love this mascara. Got it as a bonus gift when I bought the CC cream and it’s fantastic. I have very sparse, straight lashes and a few coats of this makes them long and thick, fantastic stuff....

    About reviewer (6 reviews)

    Age36-43

    SkinOily, Fair, Neutral

    HairBlond, Kinky, Medium

    EyesGreen

    1.0
    Created with Sketch.
    from
    laurencat13

    6 years ago

    Oh my god this is hands down the WORST mascara I have ever used. Honestly unbelievable how a company could screw up a mascara this much. First, the formula is thick and goopy. I can’t even apply it...

    About reviewer (15 reviews)

    Age19-24

    SkinAcne-prone, Fair, Neutral

    HairBrunette, Wavy, Medium

    EyesHazel

    1.0
    Created with Sketch.
    from
    Starhawke

    6 years ago

    I hated this mascara. I tried on multiple occasions and with different methods (new, dried down, wiped off, with other mascaras, etc.) and it was awful each time. I have tried several brands and...

    About reviewer (86 reviews)

    Age30-35

    SkinSensitive, Fair, Warm

    HairBrunette, Curly, Fine

    EyesHazel

    2.0
    Created with Sketch.
    from
    gilbertva

    6 years ago

    Am I wearing the same mascara as everyone else? I hate to be the Debbie Downer here, but I received a full size in my Boxycharm and was utterly disappointed. If you want stiff, spidery eyelashes...

    About reviewer (47 reviews)

    Age44-55

    SkinCombination, Fair, Not Sure

    HairBrown, Other, Other

    EyesBlue

    4.0
    Created with Sketch.
    from
    cgw1

    6 years ago

    I’ve repurchased this mascara 4x. Nothing gives me as much volume and length for my thin long-ish lashes. Multiple people have asked me if I’m wearing falsies when I wear this mascara. For extra...

    About reviewer (259 reviews)

    Age30-35

    SkinDry, Fair, Warm

    HairBrunette, Curly, Fine

    EyesBrown

    4.0
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    from
    Ketrn

    6 years ago

    I received a full size of this mascara in my Boxy Charm box this month, and I like it. It made my lashes look long, full, and thick. It has a matte finish, which is the only thing I'm not sure...

    About reviewer (298 reviews)

    Age44-55

    SkinAcne-prone, Fair

    HairBrown

    EyesHazel

    4.0
    Created with Sketch.
    from
    crashedandburn

    6 years ago

    One of my favourite mascaras to date! I got a deluxe sample of this (basically the travel size) when I spent a bomb at Sephora, and I'm loving this! The things I always look for in a mascara are...

    About reviewer (200 reviews)

    Age25-29

    SkinVery Oily, Medium, Warm

    HairBlack, Straight, Medium

    EyesBlack

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