Superhero Mascara

IT Cosmetics

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3.2

150 reviews
46%
would repurchase
3.7/5
package quality
price range

ingredients

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

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Reviews

Reviews

4.0
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from
penelopemb75

3 years ago

This is the Jekyll & Hyde of mascaras. It has given me the longest, fullest, most gorgeous lashes. It has also given me major clumps to where I swore I'd never use it again and it was the biggest wast...Read more

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8 people found this review helpful. Did you?

About reviewer (5 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrown

EyesBlue

5.0
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from
cinderxlla

4 years ago

Reminds me of Better than Sex mascara. No flake outs (been using Grande Lash serum) and love this mascara. Will rebuy if on sale

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3 people found this review helpful. Did you?

About reviewer (56 reviews)

Age44-55

SkinNormal, Medium, Neutral

HairBlond, Wavy, Coarse

EyesBlue

1.0
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from
Shrez

4 years ago

Groooooooos. So, it's generally very hard for me to find a decent mascara because of my super oily eyelids. I rarely deviate from Clinique Lash Power as it only leads to disappointment :( I read on ...Read more

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5 people found this review helpful. Did you?

About reviewer (36 reviews)

Age36-43

SkinAcne-prone, Fair, Not Sure

HairBrunette, Wavy, Coarse

EyesHazel

2.0
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from
STACEYFFF

5 years ago

Yeah...this is a super clumpy nightmare.

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6 people found this review helpful. Did you?

About reviewer (142 reviews)

Age44-55

SkinCombination, Fair-Medium, Neutral

HairBrown, Curly, Fine

EyesGreen

3.0
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from
vickybaby82

5 years ago

When I first started using this, I did NOT understand all the hype. The first few weeks this was more like Super Villain mascara. One eye application would be great then the other would be clumpy and ...Read more

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5 people found this review helpful. Did you?

About reviewer (97 reviews)

Age36-43

SkinCombination, Fair

HairBrunette

EyesBrown

2.0
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from
kellybethga

5 years ago

Bleah. SA recommenced this and it’s not lengthening, lashes are super clumpy. I get better results with my L’Oréal superstar at half the price. Don’t waste your money.

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4 people found this review helpful. Did you?

About reviewer (75 reviews)

Age44-55

SkinCombination, Fair, Cool

HairBrown, Curly, Fine

EyesOther

2.0
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from
XOXOlga

5 years ago

For the price, this is a terrible mascara. I tried a free sample and I am super happy I didn't pay to try the full size. It is a wet formula, but at the same time thick, clumpy and flaky. It smudge...Read more

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3 people found this review helpful. Did you?

About reviewer (28 reviews)

Age36-43

SkinAcne-prone, Fair

HairBlond

EyesBlue

4.0
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from
Reneetaylor

5 years ago

What I like-the brush. It stays on and doesn't flake. What I don't like- it gets clumpy after only a couple weeks use and no matter how careful I am the product tends to get all over the top of the t...Read more

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5 people found this review helpful. Did you?

About reviewer (1 reviews)

Age44-55

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown

2.0
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from
Chickeys

6 years ago

Nope, not for me. I got a mini-size with a Sephora order and was excited to try it, but after a week of use, I tossed it. It clumps right up on my lashes, which I HATE -- it held the curl a little b...Read more

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4 people found this review helpful. Did you?

About reviewer (401 reviews)

Age36-43

SkinNormal, Fair-Medium, Neutral

HairBrown, Straight, Medium

EyesGreen

3.0
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from
andToto2

6 years ago

This mascara is really a mixed bag for me. I've had the full size and the sample size, both of which I got in subscription boxes. It's a wetter formula, and it doesn't dry quickly. It leaves little ...Read more

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4 people found this review helpful. Did you?

About reviewer (543 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairBrown, Straight, Fine

EyesGray

4.0
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from
Imzadi8

6 years ago

I've used this mascara almost exclusively for the past year and liked it so much I bought it for my daughters. In an attempt to save a little $ I stocked up with a 2 for $30 deal through HSN. For some...Read more

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3 people found this review helpful. Did you?

About reviewer (8 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrunette

EyesBrown

4.0
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from
msdi2u

6 years ago

This is a good mascara that instantly gives me the length and darkness that my lashes need-and with little effort. My only complaint would be it splashes a bit going on, and I dislike having to wipe a...Read more

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6 people found this review helpful. Did you?

About reviewer (1379 reviews)

Age56 & Over

SkinSensitive, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesHazel

1.0
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from
Stephanie987654321

6 years ago

One of the worst mascaras I’ve ever used. The brush doesn’t have enough bristles to comb through my lashes. The formula dries very quickly and flakes. You would think a fast drying formula would have ...Read more

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4 people found this review helpful. Did you?

About reviewer (1 reviews)

Age30-35

SkinDry, Fair

HairBrunette

EyesBlue

3.0
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from
Hannah235

6 years ago

I liked this enough to use up a trial size but it didn't wow me. I agree with another reviewer that the volume/curl isn't there, it doesn't build the way I like. However it lengthens and looks nice en...Read more

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4 people found this review helpful. Did you?

About reviewer (7 reviews)

Age30-35

SkinOily, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesGray

1.0
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from
ChaseLoxingly

6 years ago

Garbage mascara. I'm glad I only spent $12 on the trial size at Ulta and I will be taking it back. I had high hopes for this one but there are better drug store mascaras out there than this.

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6 people found this review helpful. Did you?

About reviewer (15 reviews)

Age44-55

SkinVery Oily, Medium, Neutral

HairBrown, Wavy, Medium

EyesBrown

1.0
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from
jaimelyn80

6 years ago

Just awful. Great brush, but the formula is literally the worst I’ve ever used. It’s so dry and crumbly. My lashes are naturally long and full. This left them looking sparse and full of little clu...Read more

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7 people found this review helpful. Did you?

About reviewer (5 reviews)

Age36-43

SkinCombination, Fair-Medium, Cool

HairBrunette, Wavy, Medium

EyesGreen

5.0
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from
claud9

6 years ago

This is my all time favorite mascara (and I’ve tried almost everything from drugstore to high end). I’ve repurchased IT superhero 4 times. I was dubious at first because I’m not a fan of IT products i...Read more

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4 people found this review helpful. Did you?

About reviewer (138 reviews)

Age30-35

SkinDry, Fair-Medium

HairBrunette

EyesBrown

3.0
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from
Lillixiii

6 years ago

The wand overloads with product like crazy. I have to wipe so much gunk off before applying and even still sometimes my lashes are overloaded with product. Like it's bad to the point I'll see black cl...Read more

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1 person found this review helpful. Did you?

About reviewer (189 reviews)

Age30-35

SkinAcne-prone, Fair

HairBrown

EyesBrown

3.0
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from
mtnmoonshine

6 years ago

I'm glad so many people love this mascara, but it's not really my thing. It's great for lengthening and separating, but it doesn't give as much volume as I want. I also like to be able to build my mas...Read more

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5 people found this review helpful. Did you?

About reviewer (9 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrown, Straight, Fine

EyesHazel

2.0
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from
mimipoj2811

6 years ago

This mascara is disappointing unfortunately. It's a very 'wet' formula and as a result looks clumpy when applied. I do quite like IT Cosmetics products in general however was disappointed after applyi...Read more

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3 people found this review helpful. Did you?

About reviewer (112 reviews)

Age30-35

SkinDry, Fair-Medium, Cool

HairBrunette, Straight, Medium

EyesGreen

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