65%
would repurchase
3.9/5
package quality

price range

description

ingredients

Deionized Water, Decyl Glucoside (Coconut Oil), African Butyrospermum Parkii (Shea Butter)*, Aloe Vera Leaf Juice, Argan Oil, Panthenol (Pro‐Vitamin B‐5), Rosemary Extract, Sea Kelp Extract, Vitamin E, Guar Gum, Lonicera Caprifolium (Honeysuckle) Flower (and) Lonicera Japonica (Japanese Honeysuckle) Flower Extract, Avocado Oil

Reviews

Reviews


5.0
Created with Sketch.

12 years ago

It's so hard to find a shampoo that does not suck the moisture out of my hair. I love that when I use this, my hair is soft and I can run my fingers through my hair!!! This is often a problem that...

About reviewer (14 reviews)

Age25-29

SkinDry, Dark, Not Sure

HairBrown, Relaxed, Other

EyesBrown



5.0
Created with Sketch.

12 years ago

I love this shampoo. Can't say enough good things about it. When all the news hit about sulphates, I could not find a single shampoo without them; from the least expensive brand at Target, to the...

About reviewer (3 reviews)

Age44-55

SkinDry, Fair, Not Sure

HairRed, Wavy, Coarse

EyesGreen


5.0
Created with Sketch.

12 years ago

Best shampoo, Ever. I realized that the reason my hair always ended up dry was because of sulfates, so I switched to this sulfate free shampoo after a lot of rave reviews, and the minute my hair...

About reviewer (15 reviews)

Age19-24

SkinDry, Dark, Not Sure

HairBlack, Relaxed, Other

EyesBrown


5.0
Created with Sketch.

12 years ago

Hmm... I didn't like this at all at first because my hair was dried out, but then I learned that it was my conditioner that had too much protein that was making my hair dry, not this! This is...

About reviewer (8 reviews)

AgeUnder 18

SkinAcne-prone, Olive

HairBlack

EyesHazel


2.0
Created with Sketch.
from

12 years ago

I'm relaxed and this shampoo is great! It doesn't strip my hair at all and it leaves it feeling like I already conditioned. The only bad thing about this is that it has a strong smell like a...

About reviewer (169 reviews)

Age36-43

SkinCombination, Dark, Cool

HairBlack, Relaxed, Fine

EyesBrown


1.0
Created with Sketch.

12 years ago

I hate this stuff! I bought the shampoo and conditioner from Target for $10 apiece, thinking that the argan oil and shea butter, etc. would be great for moisturizing my hair. After all, no...

About reviewer (14 reviews)

Age25-29

SkinNormal, Olive, Neutral

HairBlack, Wavy, Medium

EyesHazel


5.0
Created with Sketch.
from

12 years ago

I love love love this shampoo it is by far one of the best shampoos I have ever purchased. I actually love the fragrance I do wish bottle was a little bigger but the product is so good on my hair...

About reviewer (1 reviews)

Age44-55

SkinDry, Tan

HairBrown

EyesOther


1.0
Created with Sketch.

13 years ago

I really feel guilty dragging down the review for this product but I really didn't like it AT ALL. I have thick, somewhat coarse, straight Asian hair. I thought that using a more moisturizing...

About reviewer (34 reviews)

Age19-24

SkinAcne-prone, Medium, Not Sure

HairBlack, Straight, Medium

EyesBrown


5.0
Created with Sketch.

13 years ago

This is the best shampoo I have EVER used. It's almost like a conditioner in that it moisturizes and detangles hair. You could even skip conditioner with this if you really wanted to. It cleans...

About reviewer (4 reviews)

Age19-24

SkinNormal, Tan

HairBlack

EyesBrown


3.0
Created with Sketch.

13 years ago

I spotted the Shea Moisture product line at Target one day, and the shampoo caught my eye. I was looking for one to buy for my dry, curly hair, and this one sounded like a good choice because it...

About reviewer (48 reviews)

Age19-24

SkinAcne-prone, Dark, Not Sure

HairBrown, Curly, Coarse

EyesBrown


3.0
Created with Sketch.

13 years ago

I tried this as part of a sampler kit, which means that I was way less likely to be upset if I didn't like it. The shampoo felt good, lathered well enough for my standards and seemed to moisturize...

About reviewer (74 reviews)

Age36-43

SkinSensitive, Medium Brown, Warm

HairBlack, Curly, Fine

EyesBrown


5.0
Created with Sketch.

13 years ago

It's my HG shampoo. I have thin fine caucasian hair and this is the only one shampoo that can prevent my hair from breaking of. I've already used 3 bottles of it. This shampoo has very gentle...

About reviewer (1 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBrown

EyesHazel


5.0
Created with Sketch.

13 years ago

I really like this shampoo. It's gentle and non-drying. I have 3c/4a hair for the people into hair typing or whatever, and I gave my bottle to my 3a roommate who was struggling to keep moisture in...

About reviewer (132 reviews)

Age19-24

SkinCombination, Medium Brown, Cool

HairBrown, Kinky, Coarse

EyesBrown


4.0
Created with Sketch.

13 years ago

The smell is not the greatest, which is why I give it a 4, if it smelled better I would definitely give it a 5. The more you use it, the better it works, so don't give up after the first time if...

About reviewer (129 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Warm

HairOther, Other, Other

EyesBrown


5.0
Created with Sketch.

13 years ago

This shampoo is AWESOME! Really, I am so excited over this product. Good stuff included, bad stuff excluded! I've long ago abandoned most shampoos because they'd dry out my 4a hair and I'd have...

About reviewer (324 reviews)

Age30-35

SkinAcne-prone, Dark, Warm

HairBlack, Kinky, Medium

EyesBrown


2.0
Created with Sketch.

13 years ago

I love this shampoo!!!! It moisturizes my dry 4c kinky hair and it lathers up very nicely without harsh drying sulfates. You only need a dime size amount to use it. It contains all natural...

About reviewer (142 reviews)

Age19-24

SkinCombination, Dark, Warm

HairBlack, Kinky, Coarse

EyesBrown


5.0
Created with Sketch.

13 years ago

Smells good. super gentle. Most moisturizing shampoo ever (unless you prefer smoothing the feeling of silicones). Lathers up nicely.

About reviewer (116 reviews)

Age30-35

SkinSensitive, Dark, Warm

HairBrown, Kinky, Fine

EyesBrown


5.0
Created with Sketch.

13 years ago

GREAT GREAT GREAT product! I've been using this shampoo, the conditioner that goes with it, the curl & style milk, and the reconstructive elixir for about a year now...... And my 3c curly/kinky...

About reviewer (25 reviews)

Age25-29

SkinAcne-prone, Olive, Warm

HairBrunette, Curly, Medium

EyesBrown


5.0
Created with Sketch.

13 years ago

This is my new favorite shampoo! For reference I have asian, medium thickness, long hair that's colored hair into a ombre (blonde ends). I believe this would work for all hair types. This cleans &...

About reviewer (6 reviews)

Age25-29

SkinVery Oily, Fair-Medium, Warm

HairBrown, Straight, Medium

EyesBrown


5.0
Created with Sketch.

13 years ago

I have been looking for a moisturizing shampoo that would make my hair more hydrated. I have naturally curly/wavy hair that is prone to terrible frizziness. I discovered this in the drugstore one...

About reviewer (52 reviews)

Age44-55

SkinCombination, Fair-Medium, Neutral

HairBrown, Other, Other

EyesGreen