66%
would repurchase
3.7/5
package quality

price range

description

ingredients

Aqua (Water), SodiumiLaureth Suflate, CocamidopropyliBetaine, Sodium Chloride,iDisodium Laureth Sulfosuccinate,lDimethicone, Dipropylene Glycol,iPolysilicone-19, Hydroxypropyl GuarlHydroxypropyltrimonium Chloride, PEG-150lPentaerythrityl Tetrastearate, AcryliclAcid / AcrylamidomethyllPropane Sulfonic AcidiCopolymer, Parfum (Fragrance),iPEG-6 Caprylic/Capric Glycerides,iHexyl Cinnamal, Glycerin,lPolyquaternium-39, Panthenol, SodiumlHydroxide, Butylphenyl Mehtylpropional,iMagnesium Chloride, Linalool,iBenzyl Benzoate, Limonene,lCoumarin, Propylene Glycol,lMethylparaben, Magnesium Nitrate,iMoringa Pterygosperma SeedlExtract, Sorbitol, Chlorphenesin,lMethylchloroisolthiazolinone, Citric Acid,lChamomilla Recutita (Matricaraia)lFlower Extract, Methylisothiaziolinone,lPropylparaben, Ethylparaben, HexylenelGlycol, Disperse Violeti1.

Reviews

Reviews


4.0
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8 years ago

I was a bit skeptical about buying this as I only use sulfate free shampoo but it was the cheapest and with best reviews. Info: I have dark brown hair, and I got some highlights (only a few shades...

About reviewer (19 reviews)

Age19-24

SkinSensitive, Fair-Medium

HairBrunette

EyesBrown



2.0
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8 years ago

This is an average purple shampoo at best. It's not the worst I've used, but there are many which are better at helping to reduce brassiness and overall brighten blonde or light hair. I will not...

About reviewer (140 reviews)

Age36-43

SkinDry, Fair, Neutral

HairBlond, Wavy, Fine

EyesBlue


2.0
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9 years ago

I bought this because it had such good reviews. But after having tried many purple shampoos, I have found this one comparatively underwhelming. It is heavily pigmented, so it definitely does does...

About reviewer (170 reviews)

Age30-35

SkinAcne-prone, Medium, Warm

HairBlond, Other, Other

EyesBrown


5.0
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9 years ago

I first bought this product over a year ago when I began getting highlights/foils on my black hair. It was ineffective on dark hair orange tones, even dark blonde. Now that I am a level 8-9 blonde,...

About reviewer (11 reviews)

Age25-29

SkinCombination, Tan

HairBlack

EyesBrown


5.0
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9 years ago

I used to had Californian highlights and had really brassy hair so violet shampoo was a must and even now I do use it once in awhile (I have few highlights). So far this one is the best violet...

About reviewer (17 reviews)

Age30-35

SkinNormal, Fair

HairBrown

EyesBlue


3.0
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10 years ago

I'm not a big fan of this shampoo but I still gave it 3 stars because it does what it's supposed to do- it tones down brassiness. I happen not to like the smell of this shampoo (smells musky to...

About reviewer (89 reviews)

Age44-55

SkinSensitive, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesGreen


5.0
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10 years ago

I love this stuff! I have highlighted hair that was starting to get a bit brassy (especially at the ends) and subsequently headed to Ulta to find a purple shampoo. I was about to purchase a more...

About reviewer (12 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBrunette, Wavy, Medium

EyesBlue


2.0
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10 years ago

This shampoo has an okey smell, but I found that the second I put it on my hair (I have platnium blonde hair) it made my hair pastel pink just after leaving it on for a minute.. It never really...

About reviewer (1 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairSilver

EyesGreen


1.0
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12 years ago

I bought this shampoo and conditioner last year and my hair was yellow after using it only 2 times ... ( I have blond hair) I dont like it thums down from me

About reviewer (1 reviews)

Age19-24

SkinOily, Fair-Medium

HairBlond

EyesBlue


5.0
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12 years ago

I dyed my hair a few days ago, and where I had some darker blonde parts (bordering brown), my hair went slightly yellow with the dye! I had this shampoo already in my wardrobe and knew it might be...

About reviewer (3 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium

HairBlond

EyesBlue


4.0
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12 years ago

I'm a regular user of this shampoo and love it! I use it once a week, so although it is more expensive than I usually spend on shampoos (it's around £7), it does last ages. The purple pigment...

About reviewer (15 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBlue


4.0
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12 years ago

I thought it was great. It definitely removed the brassy and yellow tones from my hair. Doesn't lather too much, which i personally would like if it did more and it was quite watery so was quite...

About reviewer (1 reviews)

AgeUnder 18

SkinCombination, Fair

HairBlond

EyesBlue


4.0
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12 years ago

This shampoo is fantastic! Not only does it keep my chemically treated blonde hair looking cool and beige (as opposed to gold or yellow), but it also leaves my hair soft, shiny and healthy...

About reviewer (439 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBlond, Other, Fine

EyesBlue


5.0
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12 years ago

I love this shampoo. It's super dark purple and really keeps my highlighted hair from turning brassy. Also, it is really moisturising and leaves my hair feeling soft and silky, the first time...

About reviewer (26 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


3.0
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13 years ago

Hmm, I dunno about this one. While it did tone my hair, it also made it dry and knotty. I didn't think it had any peroxide but somehow my hair feels damaged. I do like that is an extremely...

About reviewer (4 reviews)

Age19-24

SkinNormal, Fair, Not Sure

HairBlond, Straight, Fine

EyesGreen


5.0
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14 years ago

I have long quite thick layered hair with two types of highlights in them -- blond and dark brown, also I have it dyed in dark brown color underneath. I was first worried about using a purple...

About reviewer (18 reviews)

Age19-24

SkinVery Oily, Fair-Medium, Neutral

HairOther, Wavy, Coarse

EyesGreen


5.0
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14 years ago

I am in love with this shampoo and the matching conditioner. I have natural med/light blonde hair, but have highlights to take it to light ash blonde. Needless to say my highlights get brassy after...

About reviewer (193 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBlond, Curly, Fine

EyesBlue


5.0
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14 years ago

I am now on my second bottle of this, I do not have bleached hair, but i do have various shades of blonde and this keeps them nice and fresh looking. I have used countelss purple...

About reviewer (189 reviews)

Age30-35

SkinDry, Medium, Neutral

HairBlond, Straight, Fine

EyesHazel