Created with Sketch.

4.2

135 reviews

75%
would repurchase
3.8/5
package quality

price range

ingredients

Water, Glycerin, Dimethicone, Cyclomethicone, Cetyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride, Methyl Gluceth-20, Fragrance, Prunus Armeniaca (Apricot) Kernel Oil, Hydrolyzed Collagen, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Keratin Amino Acids, Beta-Glucan, Linum Usitatissimum (Linseed) Seed Extract, Ascorbic Acid, Citric Acid, Sodium Chloride, Hydroxyethylcellulose, Diazolidinyl Urea, Methylparaben, Propylparaben, Retinyl Palmitate, Tocopheryl Acetate, Hydroxycitronellal, Benzyl Salicylate, Butylphenyl Methylpropional, Linalool, Citronellol, Hexyl Cinnamal, d-Limonene, BCC12-Base.

Reviews

Reviews


2.0
Created with Sketch.

3 years ago

I purchased this mask at TJ Maxx for a decent price I think it was like 16.99. I thought that it might be an alternative to my macadamia mask. I am a little underwhelmed.While it is smoothing to the ...Read more

1 person found this review helpful. Did you?

About reviewer (174 reviews)

Age36-43

SkinCombination, Medium, Warm

HairBrunette, Wavy, Fine

EyesBrown



5.0
Created with Sketch.

4 years ago

It's the best. It leave my hair silky smooth. A repurchase for life.

4 people found this review helpful. Did you?

About reviewer (287 reviews)

Age30-35

SkinAcne-prone, Olive, Not Sure

HairBlack, Straight, Coarse

EyesBrown


3.0
Created with Sketch.

4 years ago

I so like this. But I can't tell a big difference when I use it or when I don't. What I love about it is the container...its a pop open lid...no struggling in the shower to screw on any lids....I wis...Read more

3 people found this review helpful. Did you?

About reviewer (1466 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

5 years ago

I love the hair mask from Itsa10. It makes my hair feel smoother then ever. I noticed my hair color lasts a lot longer when I use it too.

3 people found this review helpful. Did you?

About reviewer (1 reviews)

Age25-29

SkinOily, Fair

HairOther

EyesOther


4.0
Created with Sketch.

6 years ago

I bought a large bottle of this after using up a generous sized sample with an Ulta order that included a few other hair products like other hair masks and conditioners. I used this one first and abso...Read more

6 people found this review helpful. Did you?

About reviewer (35 reviews)

Age36-43

SkinOther, Other

HairOther

EyesOther


5.0
Created with Sketch.

8 years ago

Bought this because I saw it while looking for a hair mask at target. It smells very nice. I have very damaged hair but it was noticeably softer and smoother after 1 use. I was sad when I ran out. I j...Read more

1 person found this review helpful. Did you?

About reviewer (20 reviews)

Age19-24

SkinOily, Medium Brown

HairBrown

EyesBrown


1.0
Created with Sketch.

8 years ago

This mask makes my hair feel soft quite fast. However, I noticed when reading the ingredients list that the third and fourth ingredients are silicones (dimethicone and cyclomethicone). This is majorly...Read more

24 people found this review helpful. Did you?

About reviewer (110 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBlond, Curly, Coarse

EyesBlack


5.0
Created with Sketch.

9 years ago

I have used this product once, and I already can't live without it. WOW. My hair is amazing, feels amazing, looks amazing- I'm head over heels obsessed.

2 people found this review helpful. Did you?

About reviewer (35 reviews)

Age19-24

SkinSensitive, Fair, Cool

HairBlond, Wavy, Fine

EyesGreen


3.0
Created with Sketch.

9 years ago

This mask did nothing special for my hair at all. It did make it smoother, mostly because of the high silicone content. But the effects didn't last through a single shampoo. I used it after using O...Read more

8 people found this review helpful. Did you?

About reviewer (316 reviews)

Age44-55

SkinNormal, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesHazel


2.0
Created with Sketch.

9 years ago

I bought this for $35 because I love the It's a 10 leave in conditioner and thought that this would give me good results. This did nothing that a normal conditioner wouldn't do and is most definitely ...Read more

5 people found this review helpful. Did you?

About reviewer (80 reviews)

Age25-29

SkinNormal, Fair

HairBrown

EyesHazel


5.0
Created with Sketch.
from

9 years ago

I have been using it for about 1 month and I can tell with confidence that it is the best product I've ever used on my hair. I have fine hair that lacks volume and tends to look flat. My ends are col...Read more

4 people found this review helpful. Did you?

About reviewer (1 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesGreen


1.0
Created with Sketch.

10 years ago

I bought this at full price years ago, expecting miracles since it was a $40+ hair mask. The ingredients didn't stand out as anything wonderful, but the hype behind It's A 10 drew me in. I was so disa...Read more

6 people found this review helpful. Did you?

About reviewer (525 reviews)

Age25-29

SkinOther, Other, Neutral

HairBlond, Other, Fine

EyesOther


5.0
Created with Sketch.

10 years ago

LOVE LOVE THIS............I have tried everything for my highlighted, dry, damaged hair......I use this as a mask, per instructions, but after rinsing I put a little of this on my ends and run my fing...Read more

1 person found this review helpful. Did you?

About reviewer (1 reviews)

Age56 & Over

SkinDry

HairBlond

EyesGreen


3.0
Created with Sketch.

10 years ago

My hair is extremely dry and hard to moisturize (virgin, low porosity as it turns out), and this mask was not conditioning enough for me. It feels like a nice enough hair treatment though. I tried all...Read more

1 person found this review helpful. Did you?

About reviewer (37 reviews)

Age30-35

SkinDry, Fair, Cool

HairBrown, Wavy, Fine

EyesBrown


5.0
Created with Sketch.

10 years ago

I've only been using this product for about two weeks, but I am head over heels. I've used It's a 10's beloved leave-in treatment for a while to mediocre results, but this stuff really delivers. I lea...Read more

2 people found this review helpful. Did you?

About reviewer (31 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


5.0
Created with Sketch.

11 years ago

I saw this at Walmart and this was the last one on the shelf. Previously I had tried the leave-in conditioner and enjoyed that. Since this was the last one I decided to buy this and I'm so glad I did ...Read more

1 person found this review helpful. Did you?

About reviewer (15 reviews)

Age19-24

SkinOily, Fair

HairBrown

EyesBlue


5.0
Created with Sketch.

11 years ago

This is the 3rd product I've tried from the It's a 10 line. I never say a product is perfect, except for now. I swear by this stuff! My hair is damaged from the last time it was bleached and I've neve...Read more

2 people found this review helpful. Did you?

About reviewer (25 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairOther, Relaxed, Medium

EyesGray


5.0
Created with Sketch.

11 years ago

A week ago today, I decided to get a full foil (blonde hi-lights.) My hair was originally dark brunette so it took a lot to lift the color. The stylist left the bleach on too long to achieve the blond...Read more

3 people found this review helpful. Did you?

About reviewer (74 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Straight, Fine

EyesBrown


5.0
Created with Sketch.

11 years ago

All I can say is it is a ten. I can't really complain about the price since I get it half off at my moms salon but considering all the things you dont have to buy because of this product. I imagine it...Read more

2 people found this review helpful. Did you?

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesGreen


5.0
Created with Sketch.

11 years ago

Love this hair mask!! Makes my hair feel freshly cut and makes it so shiny and manageable. It's pretty pricey if you buy it at Ulta or Target but totally worth it. It's also available at CosmoProf so ...Read more

2 people found this review helpful. Did you?

About reviewer (36 reviews)

Age19-24

SkinOily, Fair-Medium, Cool

HairBrunette, Curly, Medium

EyesBlue