63%
would repurchase
4.0/5
package quality

price range

description

ingredients

Water/Aqua/Eau, Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Distearate, Laureth-10, Lauryl Pyrroudone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavander) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium Edta, Ethylhexyl Methoxycinnamate, Citric Acid, Parfum/Fragrance, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red 33 (CI 17200).

Reviews

Reviews


1.0
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2 years ago

This was such a disaster for my hair. I get my hair toned/colored a dark grey. When I used this, it stripped the color after the first shampoo! My hair ended up turning into a slightly blond/grey...

About reviewer (914 reviews)

Age36-43

SkinNormal, Fair-Medium, Cool

HairBrown, Wavy, Coarse

EyesBlue



3.0
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7 years ago

I’ve purchased this a few times only because it’s the line my salon carries. I don’t love it, and I don’t find it does the best job, especially for the price tag, although I’ve used worse. Have...

About reviewer (32 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlond

EyesBlue


1.0
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7 years ago

First, the few positives: I like the shade of purple as it runs more violettey than some others. The scent is quite nice. But that's about it, to be frank. This shampoo is much too harsh for my...

About reviewer (69 reviews)

Age36-43

SkinSensitive, Fair, Not Sure

HairBlond, Wavy, Fine

EyesHazel


3.0
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8 years ago

Very drying, strips out toner. Would probably work better on non colored. Non bleached hair

About reviewer (114 reviews)

Age56 & Over

SkinCombination, Fair, Cool

HairGrey, Wavy, Fine

EyesGreen


1.0
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8 years ago

I recently changed my platinum blonde hair to silver and ran out of my all-time favorite toning shampoo from Paul Mitchell. Whenever I went to the salon to purchase another bottle, I saw this...

About reviewer (1 reviews)

Age30-35

SkinOily, Fair, Not Sure

HairSilver, Straight, Fine

EyesBlue


5.0
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9 years ago

I have repurchased this shampoo 4 times now and will continue to do so forever! I typically have tape in hair extensions and this purple shampoo is strong enough to tone both my natural hair and...

About reviewer (16 reviews)

Age19-24

SkinCombination, Fair

HairBlond

EyesBlue


1.0
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9 years ago

TERRIBLE!! one shower with this shampoo and all my highlights were gone, my hair went from light blonde with highlights to a very flat dark mousey blonde. I returned this shampoo immediately!...

About reviewer (10 reviews)

Age30-35

SkinOther, Other

HairOther

EyesOther


1.0
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9 years ago

I dyed my hair ash blonde, it started turning orange so I looked online for a toning shampoo. Even the girl who worked at the beauty surplus store recommended this shampoo. I tried it ( I was...

About reviewer (2 reviews)

Age25-29

SkinOther, Other

HairBrunette

EyesBrown


3.0
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9 years ago

I don't think this product is worth it honestly. Not that it's terrible but it works alright but I don't think I'd purchase again. It leaves my hair dry but it might be different for you. (:

About reviewer (2 reviews)

Age19-24

SkinOther, Fair

HairBlond

EyesGreen


3.0
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9 years ago

This was given to me as a gift, but I would not purchase it with my own money. It tones alright, but not much better than shimmer lights, which is a lot more affordable. For the price I want some...

About reviewer (20 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Neutral

HairBrunette, Wavy, Medium

EyesGreen


4.0
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10 years ago

My original hair colour is dark brown and I have dyed it blonde for the past year. This shampoo definitely tones your hair and eliminates the brassiness, and makes the hair colour SO much...

About reviewer (41 reviews)

Age25-29

SkinCombination, Medium, Not Sure

HairBlond, Straight, Medium

EyesBrown


4.0
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from

10 years ago

When I started to lighten (bleach) my black/dark-brown asian hair to almost platinum blonde in September 2014, I did some research, and found out that purple shampoo would help to tone out the...

About reviewer (11 reviews)

Age25-29

SkinNormal, Fair, Cool

HairBlack, Wavy, Coarse

EyesBrown


4.0
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10 years ago

I have been using this shampoo (with the matching conditioner) for years now. I used to have long, fine, wavyish, level 8 blonde hair. I would get level 10 highlights put in and I used this shampoo...

About reviewer (7 reviews)

Age25-29

SkinNormal, Fair, Not Sure

HairBlond, Straight, Fine

EyesGreen


3.0
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10 years ago

I have just recently colored my hair again after growing my hair out for a couple of years(my hair was platinum blonde). I decided to slowly go back to blonde and have recently rekindled my...

About reviewer (18 reviews)

Age19-24

SkinAcne-prone, Fair, Cool

HairBrown, Wavy, Medium

EyesBlue


2.0
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10 years ago

I really love AG products, like.. a lot. They don't test on animals, they support women in third world countries, they're reasonably priced, and their products are made in Canada. How can you get...

About reviewer (66 reviews)

Age19-24

SkinCombination, Fair, Cool

HairRed, Wavy, Fine

EyesGreen


5.0
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11 years ago

Definitely one of my favourite purple shampoos. I find it's not as drying as others and it does well when combating brassy tones. Even when I've left it in for long periods of time my hair doesn't...

About reviewer (5 reviews)

Age19-24

SkinCombination, Olive, Not Sure

HairBrown, Other, Other

EyesBrown


4.0
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11 years ago

My hair is naturally off black and I color it an ultra light brown/dark blonde color. Lightening my hair so many levels causes it to become brassy over time. I've tried a few different brands of...

About reviewer (115 reviews)

Age36-43

SkinDry, Olive, Warm

HairBrunette, Straight, Medium

EyesBrown


1.0
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11 years ago

This shampoo gives me so much breakage, it's not even funny. Joico's purple shampoo never did that. I'll stick with Joico's.

About reviewer (50 reviews)

Age30-35

SkinNormal

HairBlond

EyesBlue


5.0
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12 years ago

I love this shampoo and the Sterling Silver Toning Conditioner. Both products really get the brassiness out of my bleached hair and they smell great too! Also this does not leave me with purple...

About reviewer (76 reviews)

Age36-43

SkinCombination

HairBlond

EyesBrown


5.0
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12 years ago

I was looking for a purple/silver shampoo after I got my hair dyed to a dirty blonde and I picked this up from Ulta. I am SO glad I got it, this stuff is amazing! It helped bring down the...

About reviewer (16 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBlond, Wavy, Medium

EyesHazel