ROOT COVER UP

Color Wow

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3.2

23 reviews
48%
would repurchase
3.6/5
package quality
price range
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    Reviews

    Reviews

    3.0
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    from
    Snowglobe380

    4 years ago

    I tried this to cover my grey roots. Had to reapply sometimes often as it did not colour the greys well. It left abit of Cakey feeling. After I conditioned my hair and rinsed it off, after the...

    About reviewer (5 reviews)

    Age44-55

    SkinOther, Olive, Not Sure

    HairOther, Curly, Other

    EyesBrown

    4.0
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    from
    lexmz31

    5 years ago

    I have light brown hair with golden highlights. I originally bought light brown color but it was too dark so I bought dark blonde and it works. It's great for now - during the pandemic. I get...

    About reviewer (17 reviews)

    Age56 & Over

    SkinCombination, Fair-Medium

    HairBlond

    EyesBlue

    2.0
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    from
    Janay

    6 years ago

    Not super-impressed with this product. I purchased it based on positive reviews of beauty editors and reviewers at Ulta where I do lots of my shopping. Should have consulted MUA as well! It's not a...

    About reviewer (476 reviews)

    Age44-55

    SkinAcne-prone, Fair, Warm

    HairBrunette, Wavy, Medium

    EyesBrown

    4.0
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    from
    breeze1234

    7 years ago

    I've repurchased this and think it works well. I just picked up another brand that's cheaper and it works too so if you like this KIND of product, then you should try the less expensive ones to see...

    About reviewer (136 reviews)

    Age44-55

    SkinCombination, Fair, Cool

    HairBrunette, Straight, Fine

    EyesHazel

    4.0
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    from
    digby2005

    7 years ago

    I started going grey at 16.. and now 30 years later.. I am REALLY grey. So no joke, on the calendar every 3 weeks I get my roots touched up (thankfully, my hubby helps and we use profession color)...

    About reviewer (16 reviews)

    Age44-55

    SkinNormal, Medium, Neutral

    HairBrunette, Wavy, Coarse

    EyesBlue

    5.0
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    from
    lingonberry

    8 years ago

    This worked really well as eyebrow color. I only needed a tiny little brush to fill in gaps and add definition, so it would have lasted forever for that purpose. I only needed to apply once a day....

    About reviewer (109 reviews)

    Age44-55

    SkinOily, Fair-Medium, Not Sure

    HairBrunette, Wavy, Fine

    EyesGray

    5.0
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    from
    LeslieCZ

    8 years ago

    WOW is right! This is the best root touch up product ever for me. Comes in a portable small oblong compact with creme and powder based product inside and a perfect application brush. Comes in every...

    About reviewer (383 reviews)

    Age56 & Over

    SkinVery Dry, Fair, Neutral

    HairOther, Straight, Fine

    EyesHazel

    2.0
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    from
    ocgirl005

    9 years ago

    you really have to keep packing it on to cover up grey, and you get a tiny bit for 34.00 not worth it, i will buy the one for 10.00 next time

    About reviewer (39 reviews)

    Age36-43

    SkinVery Oily, Medium

    HairBrunette

    EyesBrown

    3.0
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    from
    mariella99

    9 years ago

    My hair grows very fast - my stylist tells me this is a sign of good health, but it's not so healthy for my wallet as I have both highlights and lowlights done and it's a costly and time consuming...

    About reviewer (1762 reviews)

    Age44-55

    SkinDry, Fair, Cool

    HairBrown, Wavy, Coarse

    EyesBrown

    2.0
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    from
    azur77

    9 years ago

    Quite surprised at the negative reviews for this product. Have been using it for about a year and am just reaching the end of the palette. Very easy to use - just flatten the hair next to your...

    About reviewer (24 reviews)

    Age36-43

    SkinDry, Fair, Not Sure

    HairBrunette, Wavy, Fine

    EyesGreen

    5.0
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    from
    Jules50

    9 years ago

    I really love this product! Why?: - it covers my grey roots beautifully - it is easy to apply (just pull your hair straight to your scalp and apply powder with a 'firm hand' - the product goes...

    About reviewer (1 reviews)

    Age44-55

    SkinSensitive, Fair-Medium

    HairBlond

    EyesBrown

    5.0
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    from
    QuirkyFashionista

    9 years ago

    This is a great product, as long as you get the right colour and know how to use it. As a non-natural redhead who´s hair grows out so much between monthly appointments at the hair dresser, this is...

    About reviewer (27 reviews)

    Age30-35

    SkinCombination, Fair, Neutral

    HairRed, Straight, Coarse

    EyesGreen

    2.0
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    from
    prettypollyperkins

    10 years ago

    I bought this as I was intrigued by the demo on QVC and was desperate to get another few weeks before having to dye my greys. It works but it is very expensive. I've since discovered a version by...

    About reviewer (480 reviews)

    Age44-55

    SkinCombination, Olive, Not Sure

    HairBrunette, Wavy, Fine

    EyesBrown

    2.0
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    from
    majanet

    10 years ago

    I have recently started coloring my hair - it's greying predominantly on my right side and has gone past being a wonderful streak to more of a shank of yarn along the side of my head. Deciding to...

    About reviewer (73 reviews)

    Age44-55

    SkinOther, Fair, Cool

    HairBrunette, Wavy, Fine

    EyesBrown

    1.0
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    from
    Tiger12

    10 years ago

    I have fair hair with light hilights, this is a total waste if money ! It does not lighten the slightly darker roots at all, I bought platinum which is the lightest shade ! I used half the product...

    About reviewer (7 reviews)

    Age44-55

    SkinDry, Fair

    HairBlond

    EyesBlue

    2.0
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    from
    DaniellaD

    10 years ago

    I had such high hopes for this product. I have tons of grey at my hairline. I followed the directions and hope, nothing. Sometimes if I get a lot of product on the brush I can get a little bit of...

    About reviewer (68 reviews)

    Age36-43

    SkinSensitive, Olive, Warm

    HairBrunette, Wavy, Medium

    EyesBrown

    2.0
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    from
    Scentsless

    10 years ago

    It turns out this is just eye shadow at a glorified price. :( My natural hair color medium brown (dishwater blonde) and I have blonde highlights. At most this product does slightly blend the...

    About reviewer (4 reviews)

    Age44-55

    SkinSensitive, Fair-Medium, Not Sure

    HairBlond, Straight, Fine

    EyesGray

    1.0
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    from
    echo2000

    10 years ago

    When I first watched the demo on QVC I was amazed but did not buy it. Being Asian, I have thick natural black hair which is professionally colored to a dark ash brown with dark and light caramel...

    About reviewer (161 reviews)

    Age44-55

    SkinCombination, Medium, Warm

    HairBrown, Straight, Coarse

    EyesBrown

    5.0
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    from
    5starchikita

    10 years ago

    I received a sample recently of Colour Wow which is a revolutionary mineral powder for covering our regrowth and greys in between visits to the salon. It is truly an amazing product. Their...

    About reviewer (38 reviews)

    Age30-35

    SkinDry, Fair-Medium

    HairBlond

    EyesBrown

    1.0
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    from
    pinknika

    11 years ago

    This stuff is garbage. I originally bought the blonde to cover my well seen roots. I thought the color was way too dark and ran out (drove to another town) to get the platinum, I had a film shoot...

    About reviewer (330 reviews)

    Age25-29

    SkinAcne-prone, Fair-Medium, Neutral

    HairBlond, Straight, Fine

    EyesBrown

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