About the brand

UOMA - pronounced OMA (uh-mah) means beautiful and we believe that beauty starts the moment you decide to be yourself. We exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us. UOMA Beauty is the most inclusive black-owned beauty brand. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all. At UOMA we are an empowered tribe. Our race is human, our people are free, our language is color. All are welcome to our beautiful tribe.

https://uomabeauty.com

Overall rating
4.2
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70%
would repurchase
4.2
Created with Sketch.
Overall rating
70%
would repurchase

Latest UOMA Beauty Reviews

BADDER BOOM VOLUMIZING MASCARA
5.0
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a year ago

This mascara is astonishing. It’s the best mascara I have tried in quite some time, and I try lots of mascara. Better yet, it’s priced better than most drugstore brands. It makes my lashes look...

BADDER BOOM VOLUMIZING MASCARA
5.0
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a year ago

This mascara is astonishing. It’s the best mascara I have tried in quite some time, and I try lots of mascara. Better yet, it’s priced better than most drugstore brands. It makes my lashes look...


IT’S COMPLICATED GLOSSY LIP TINT & OIL
5.0
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from

2 years ago

This review is for the shade "Peng." I like this a LOT. I’m a fan of lipstains, owning stains from The Balm, Absolute New York, e.l.f, Colourpop, and Flower Beauty, and I consider Uoma’s entry in...

IT’S COMPLICATED GLOSSY LIP TINT & OIL
5.0
Created with Sketch.
from

2 years ago

This review is for the shade "Peng." I like this a LOT. I’m a fan of lipstains, owning stains from The Balm, Absolute New York, e.l.f, Colourpop, and Flower Beauty, and I consider Uoma’s entry in...

 It's Complicated Lip Tint + Oil + Gloss - "Boasty"
5.0
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from

2 years ago

This stuff is just wonderful! Cruelty-free? Check! Reasonably priced? Check! It’s priced at around $6.00 USD at CVS and at a certain big-box retailer where probably just about everyone shops at...

Double Take Sculpt and Strobe Stick
4.0
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3 years ago

I have this in White Pearl and it’s been sold out everywhere. I waited a long time and it finally came back in stock and on sale so I jumped on it. From looking at online swatches I thought it...

FLAWLESS IRL FOUNDATION
4.0
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3 years ago

This foundation is surprisingly pretty decent. I found it at Walmart but it performs like a mid or high end product. I wish I could give it a 3.5 but the makeupalley rating system doesn't have half...

FLAWLESS IRL FOUNDATION
4.0
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3 years ago

This foundation is surprisingly pretty decent. I found it at Walmart but it performs like a mid or high end product. I wish I could give it a 3.5 but the makeupalley rating system doesn't have half...

FLAWLESS IRL FOUNDATION
5.0
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3 years ago

I wasn’t expecting much. I found my shade online by finding the one equivalent to my current shade in Doublewear. It matched perfectly and didn’t oxidize. The formulation applies effortlessly with...

FLAWLESS IRL FOUNDATION
5.0
Created with Sketch.

3 years ago

I wasn’t expecting much. I found my shade online by finding the one equivalent to my current shade in Doublewear. It matched perfectly and didn’t oxidize. The formulation applies effortlessly with...

FLAWLESS IRL FOUNDATION
4.0
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3 years ago

Shade: honey honey t1 (nc35 for reference) PROS - full coverage - blends easily - long wearing - soft matte finish - lightweight - packaging CONS - price - shades run dark COMMENTS: A...

FLAWLESS IRL FOUNDATION
4.0
Created with Sketch.

3 years ago

Shade: honey honey t1 (nc35 for reference) PROS - full coverage - blends easily - long wearing - soft matte finish - lightweight - packaging CONS - price - shades run dark COMMENTS: A...

Say What?! Foundation
2.0
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4 years ago

This is a YouTube made me buy it product. First, trying to pick a shade is so hard. I am NC15 and I tried T1C white pearl with the purple cap. It’s so weird picking the colors because multiple...

Say What?! Foundation
2.0
Created with Sketch.

4 years ago

This is a YouTube made me buy it product. First, trying to pick a shade is so hard. I am NC15 and I tried T1C white pearl with the purple cap. It’s so weird picking the colors because multiple...