About the brand

Ouidad is the name of the "curly-hair expert" who opened her first salon in NYC in 1984. Her company "pioneered the market for curl-specific hair products."* They offer shampoo, conditioning, and styling kits formulated just for curly hair. Products are available online and in certified professional salons. *Source: Allure Magazine

https://www.ouidad.com/

Overall rating
3.5
Created with Sketch.
60%
would repurchase
3.5
Created with Sketch.
Overall rating
60%
would repurchase

Latest Ouidad Reviews

Advanced Climate Control Heat & Humidity Gel
5.0
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5 months ago

I have straight hair, but I bought it due to it's good reviews. PROS: Smooths hair, leaves hair shiny, doesn't dry out hair, pleasant smell, and no allergic reaction. CONS: Expensive, mislabeled...


Moisture Lock Leave-In Conditioner
2.0
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from

2 years ago

I was recommended trying this product for my 3A/3B curls. My experience with it hasn't been great. Since I started using it, my hair has gotten so unbelievably frizzy and dry. Prior to trying this,...

Moisture Lock Leave-In Conditioner
2.0
Created with Sketch.
from

2 years ago

I was recommended trying this product for my 3A/3B curls. My experience with it hasn't been great. Since I started using it, my hair has gotten so unbelievably frizzy and dry. Prior to trying this,...

Advanced Climate Control Heat & Humidity Gel
2.0
Created with Sketch.

4 years ago

I received a generous sample of this and used it last Saturday as the last step in my wash and go. I was interested to try it for the humidity control factor. It did not work, It actually seemed to...

Advanced Climate Control Heat & Humidity Gel
1.0
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6 years ago

Did not work for me at all. Left my hair frizzy and crazy looking. Did nothing to stand up to regular climate let alone humidity. Ended up switching to amika styling cream which gave me much better...

Advanced Climate Control Heat & Humidity Gel
4.0
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from

6 years ago

For me, consistent results are what i’m looking for in a product. This gel is giving me consistent 2nd, 3rd & 4th day good hair. I just wet my hair in the morning, arrange my hair the way I want it...

Botanical Boost
1.0
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6 years ago

This spray is designed to revive second and third day curls. It works, although I can't use it too many days in a row because it makes my hair gummy. A better way for me to revive my curls is to...

Botanical Boost
1.0
Created with Sketch.

6 years ago

This spray is designed to revive second and third day curls. It works, although I can't use it too many days in a row because it makes my hair gummy. A better way for me to revive my curls is to...

Advanced Climate Control Heat & Humidity Gel
1.0
Created with Sketch.

6 years ago

This is more of a warning than a review. I first tried the products in the 90's on my fine 3B-C with 3A waves in the back hair, and they left my hair in such a state, I returned them. Fast forward,...

Moisture Lock Leave-In Conditioner
1.0
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7 years ago

Did not moisturize or detangle my hair. This product didn't really do anything for my hair. If anything, left my hair feeling heavy and sticky after. I've used other leave-in conditioners that...