Lumineux® set out to prove that when it comes to oral care, plant and mineral rich formulas can give you results that truly go above and beyond. Lumineux, the number 1 teeth whitening selling product on Amazon, is an oral care brand founded by Dr. Kourosh Maddahi in 2012 that is formulated with non-toxic ingredients to clean, freshen, and whiten without the sensitivity. Dr. Maddahi developed Lumineux to provide oral care products that would address the 4 most prevalent conditions affecting the general population: sensitivity, dry mouth, gum disease and staining, using uncompromising ingredients like coconut oil, Dead Sea salt and aloe vera.