About the brand

From the imagination of award-winning makeup artist Donni Davy (HBO’s Euphoria), HALF MAGIC helps you to look and feel as unique as you truly are. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you wear your heart on your face and embody every version of you. Our vegan and cruelty-free products help you shape-shift with every day – using intensely saturated pigments in bold mattes and multidimensional shimmers. All you need is a mirror and your creativity. HALF MAGIC is for makeup extroverts and introverts, newbies and pros, young and old. It’s for the boldest of the bold, as well as the understated minimalist. It’s for the red carpet, the silver screen, or the grocery store. Whether you follow the rules or break them, you're the other half of this magic – we're thrilled that you’re here.

https://halfmagicbeauty.com

Overall rating
5.0
Created with Sketch.
100%
would repurchase
5.0
Created with Sketch.
Overall rating
100%
would repurchase

Latest HALF MAGIC Reviews

EYESHADOW SINGLES
5.0
Created with Sketch.

a day ago

I have this in two shades - Wet Pebble (an almost foiled taupe/bronze) and Blushing Lizard (a mauve base with blue/purple shift glitter). Both shades are incredible. Wet Pebble is insanely...

EYESHADOW SINGLES
5.0
Created with Sketch.

a day ago

I have this in two shades - Wet Pebble (an almost foiled taupe/bronze) and Blushing Lizard (a mauve base with blue/purple shift glitter). Both shades are incredible. Wet Pebble is insanely...


LIGHT TRAP
5.0
Created with Sketch.

3 months ago

I bought this in the shade "Spritual Complex," which is a gorgeous purple shade with a purple/blue shift. On my light olive complexion, it works as a blush and highlighter in one, and I absolutely...

LIGHT TRAP
5.0
Created with Sketch.

3 months ago

I bought this in the shade "Spritual Complex," which is a gorgeous purple shade with a purple/blue shift. On my light olive complexion, it works as a blush and highlighter in one, and I absolutely...

SCULPTITUDE
5.0
Created with Sketch.

6 months ago

The formula of this lip liner is fantastic! It's creamy, long-lasting, and creates a great, crisp line. I don't find it to be stiff at all, and it doesn't set to such a dry finish that it can't be...

SCULPTITUDE
5.0
Created with Sketch.

6 months ago

The formula of this lip liner is fantastic! It's creamy, long-lasting, and creates a great, crisp line. I don't find it to be stiff at all, and it doesn't set to such a dry finish that it can't be...

Magic Drip Glitter Lip Gloss
5.0
Created with Sketch.

6 months ago

Oooooh I love these glosses. To say I want them in every shade is an understatement. I picked this up in two shades - "Chaos Prone" (a deep, plummy, cool brown with multi-colored glitter) and...