Fudge Urban

Added new product for review

Update in 2022 : Changed my mind about this shampoo since this is still the best that I can find for my low porosity hair and there's always good deals in Chemist Warehouse or Priceline making it...

Have tried De Lorenzo, L'Oreal's and Toni & Guys purple shampoos and none of them compare to this one. It is super potent so I always use a pair of disposable rubber gloves when applying this, but...

I’m going to begin a series of reviews on products to enhance cool, platinum tones in blonde hair. Most of these products will be anti-brass. I am trying EVERYTHING. My hair is fine, wavy, blown...

Don’t understand all the good reviews. I have light is blonde hair but due to yellow at the roots I tried this..left it on for 5 mins as stated in the back of product. I ended up with horrible...

The best purple shampoo out there, after a few uses my hair looks even better than it did when i had it first done at the salon. Just be careful if you keep it on too long on very light hair it can...

I've tried everything out there to keep my hair ashy toned and nothing comes close to this stuff. I also find that other purple shampoos are drying but this one isn't.

Amazing shampoo. Does what it says. I have dyed ash blonde hair and have red tones coming through. This shampoo totally eliminated this. I advise wearing gloves as is strong. I have ultra sensitive...

Not much tone so I don't think it does much for the colour. I do like it and my hair feels lovely after. If you are just after toning effect use the shampoo (awesome)

Great product. Many purple shampoos leave my hair dry but this does not. I have the conditioner too. Super purple actually stains my nails.