Frigg, named for the Norse goddess of intuition and wisdom, is about returning to our roots, whether that’s the root of a plant or the root of well-being. Our products are designed to help you tap into that inner wisdom, and find the best everyday rituals for a more balanced and beautiful life.
We believe that wellness should make all of us well, no matter your color, religion, age, or gender. Plants don’t discriminate, nor do we. Every Frigg formulation is created with informed guidance from our advisory board of doctors, herbalists and cosmetic chemists. We use clean, responsibly sourced and earth-friendly ingredients in everything we make.