ELIXIR, whose name originates from the French word élixir, is an anti-aging skincare brand that was created in the hope of becoming a “miracle drop” that unlocks every individual’s beauty to the fullest, regardless of their age.
Since the brand’s inception in 1983, ELIXIR has carried out cutting-edge collagen research in pursuit of proven skincare benefits with a human-centric approach, always evolving as your skin’s ultimate ally. Adored by a diverse array of consumers, ELIXIR has secured the No. 1* position in sales in Japan for 17 consecutive years. With a focus on Asia, including Japan, China and the travel retail market, ELIXIR is committed to strengthening its presence as a global brand.
*INTAGE SRI, SRI＋ skincare market.
Main series ranking, Oct 2006-Sep 2023 (Estimated sales amount).
