We believe hair health starts at the root. Thoughtfully created with the best chemists in the world to ensure our products are good for you and the planet, our products use potent active ingredients at clinically proven efficacy levels to perform at the highest standards possible. Commence is a reminder that new beginnings can happen at any age, and a call-to-action for us all to embrace our next chapter and age optimistically. What started as Beginning is Now is now Commence, a platform and products made to support one another and empower aging honestly and on our own terms. When your hair looks good, you feel good, period.