BeautyGARDE

BeautyGARDE was born when Creative Director Nonie Creme (butterLondon, Colour Prevails) and CEO David Lonczak (beauty.com, Paula’s Choice) started talking about missing innovation in the beauty world. It was a long, long discussion, because the beauty world is a noisy, crowded place, with thousands of products. And yet there are gaps, white spaces, unexplored areas…and the more they talked, the more of these they discovered. BeautyGARDE is obsessed with arming people with next level beauty tools. This is about trailblazing, seeking out, and even inventing better formulations, better delivery systems, and new ideas around beauty staples.