African Pride

Strength of Nature, Inc. is the choice manufacturer of innovative hair care solutions that specifically address the critical hair care needs, challenges and desires of women of color. The company’s brands including African Pride, ElastaQP, Profectiv, GrowthRenew, MegaGrowth, SmartPerm, Strong & Healthy, and Profectiv Professional are sold primarily at beauty supply stores and leading food, drug, and discount retailers. Strength of Nature has offices in Atlanta and Savannah, Georgia.