About the brand

100% Pure Cosmetics was founded in a Napa, California in 2005 by James Wang, Susie Wang, and Rick Kostick. They are a "natural cosmetics beauty firm focused on providing healthy skin."* Products are made up of organic, vegan, unrefined ingredients, with no fillers, toxins or synthetics. In addition to 12 retail stores, their products are also available for purchase online. The company is currently based in Silicon Valley, CA. *Source: Company website

https://www.100percentpure.com/

Overall rating
3.8
Created with Sketch.
67%
would repurchase
3.8
Created with Sketch.
Overall rating
67%
would repurchase

Latest 100% Pure Reviews

Fruit Pigmented ultra lengthening mascara
5.0
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a month ago

I have been using the Ultra Lengthening Fruit Pigmented Mascara in Chocolate Brown for several years now. I rarely have problems with it, although any mascara on me tends to drop a little under my...


100 Pure Multi-Vitamin Antioxidants Potent Pm Serum
3.0
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8 months ago

I am typically wary of clean beauty brands and products. I often find the marketing around "toxins" misleading and many products marketed as clean do not have robust preservative systems. I decided...

Bamboo Blur Powder
4.0
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from

2 years ago

I actually do like this powder, but likely won't purchase again as I simply don't like the container. It's not a friendly way to get powder onto your brush to apply without too much getting to the...

Bamboo Blur Powder
4.0
Created with Sketch.
from

2 years ago

I actually do like this powder, but likely won't purchase again as I simply don't like the container. It's not a friendly way to get powder onto your brush to apply without too much getting to the...

Deep Hydration Sheet Mask
5.0
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3 years ago

Would re-purchase; have re-purchased PROS - calming /soothing / redness-reducing. Great on my sensitive skin! CONS - not deeply hydrating; not drying on skin either - price has increased ; it is...

Deep Hydration Sheet Mask
5.0
Created with Sketch.

3 years ago

Would re-purchase; have re-purchased PROS - calming /soothing / redness-reducing. Great on my sensitive skin! CONS - not deeply hydrating; not drying on skin either - price has increased ; it is...

100% Pure Vitamin C Serum
3.0
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3 years ago

This is a lightweight gel serum that is made with a stabilized form of vitamin C, Magnesium Ascorbyl Phosphate along with some other useful antioxidants. It is supposed to help firm and brighten...

100% Pure Vitamin C Serum
3.0
Created with Sketch.

3 years ago

This is a lightweight gel serum that is made with a stabilized form of vitamin C, Magnesium Ascorbyl Phosphate along with some other useful antioxidants. It is supposed to help firm and brighten...

Coffee Bean Caffeine Eye Cream
4.0
Created with Sketch.

4 years ago

It's a gentle moisturizer for under eye regions. It's going to helps me over time. But it's not the kind that makes some noticeable changes in a short time. It helps swollen eyes more than removing...

Bamboo Blur Foundation
2.0
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4 years ago

This is supposed to be 'matte' finish and medium coverage, but I find it has the consistency of a moisturizer (maybe that's why it's known outside the US as 'Bamboo Blur Tinted Moisturizer') and...

Bamboo Blur Foundation
2.0
Created with Sketch.

4 years ago

This is supposed to be 'matte' finish and medium coverage, but I find it has the consistency of a moisturizer (maybe that's why it's known outside the US as 'Bamboo Blur Tinted Moisturizer') and...

Fruit Pigmented Water Foundation
2.0
Created with Sketch.

4 years ago

Box description: "it makes you look like you're not wearing any foundation at all" - and that's precisely the problem! There is literally zero coverage here, it's like a splash of watered down...

Fruit Pigmented Healthy Skin Foundation
2.0
Created with Sketch.

4 years ago

Known outside the US as 'Healthy Skin Matte Foundation', this is a full coverage foundation which unfortunately goes on too dry for me, even when I apply over a liberal application of Argan oil as...