70%
would repurchase
4.0/5
package quality

price range

description

ingredients

(2011 version) Water, beeswax, copolymer, isododecane, PEG-20, Sorbitan Beeswax, glyceryl stearate S.E., wheat germ oil, magnesium silicate, kaolin, cetyl phosphate, carnauba, stearyl alcohol, panthenol, cetyl alcohol, xanthan gum, potassium sorbate, sodium dehydroacetate. May contain iron oxides, mica, titanium dioxide, ultramarine blue.---Earlier versions used different preservatives: imidurea, methylparaben, propylparaben--instead of the potassium sorbate.

Reviews

Reviews


5.0
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9 years ago

I was looking for a natural looking, my lashes but better mascara. I got this in brown instead of black because of the same reason. I'm pleasantly surprised! This adds color and darkness to your...

About reviewer (79 reviews)

Age19-24

SkinNormal, Fair, Warm

HairOther, Wavy, Medium

EyesBlue



4.0
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11 years ago

This is my first natural mascara. Only $5 on iherb. I like it. Very basic. Doesn't add tons of volume or length but it's black, doesn't make lashes stiff, no flaking or smudging. No eye irritation....

About reviewer (479 reviews)

Age25-29

SkinNormal, Fair, Neutral

HairRed, Straight, Medium

EyesGreen


5.0
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11 years ago

I really like this product. I thought I was going to be a devotee to the EccoBella mascara for years, but then EccoBella made their mascara greener, and it just became too clumpy and cumbersome to...

About reviewer (127 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


2.0
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11 years ago

This mascara didn't really do anything else to my lashes, but straightened them. I always curl my lashes and this mascara straightens them completely when I apply it. That's a big minus, because my...

About reviewer (63 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrunette, Curly, Coarse

EyesGray


3.0
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12 years ago

UPDATE 10/4/13: I have been trying to use up my most recent tube of this mascara, but since Reviva reformulated and added little fibers it irritates my eyes, clumps more and looks less glossy/more...

About reviewer (68 reviews)

Age25-29

SkinAcne-prone, Fair, Cool

HairBlond, Straight, Fine

EyesGreen


5.0
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12 years ago

Um, why have I not heard about this mascara before or seen it in any store? I've spent hundreds of dollars trying to find a usable "clean" mascara, and this one is really good, super cheap, and...

About reviewer (53 reviews)

Age30-35

SkinOily, Fair, Cool

HairBlond, Wavy, Medium

EyesGreen


5.0
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13 years ago

Actual name: Hypoallergenic Mascara--the Liquid seems to have been an old version. <p> I am a redhead in natural-lash denial with a lifelong--well, 25-year-long--mascara habit. Worse, I am a...

About reviewer (442 reviews)

Age36-43

SkinSensitive, Fair, Cool

HairRed, Wavy, Fine

EyesGreen


4.0
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15 years ago

I am not sure if this is the same mascara, mine says Reviva Hypoallergenic Mascara. It is very black, which I like, rather clumpy, which I don't like.. and it does seem gentler on my eyes than...

About reviewer (37 reviews)

Age56 & Over

SkinVery Dry, Fair, Not Sure

HairBrown, Straight, Fine

EyesHazel


3.0
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16 years ago

I found this to be very clumpy and flaky. For a non irritating mascara with natural ingredients I prefer OcuSoft - reveiwed on Unlisted Brands.

About reviewer (195 reviews)

Age44-55

SkinDry, Fair-Medium

HairBrown

EyesBlue


4.0
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17 years ago

This mascara is a pretty good find. The ingredients are gentle, yet the pigment is rich. The consistancy is pretty thick so you have to get the hang of this product so you don't get clumps. other...

About reviewer (88 reviews)

Age19-24

SkinNormal, Medium, Not Sure

HairBrunette, Wavy, Fine

EyesBrown