Superior Preference Hair Colour

L'Oreal Paris

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3.4

208 reviews
62%
would repurchase
3.8/5
package quality
price range

Reviews

Reviews

1.0
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from
tempescape

3 years ago

As another reviewer said, there's barely any lift. I never use conditioners as I have supper strong hair that doesn't need it so can't say anything about that. This box due want worth the money. I get...Read more

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4 people found this review helpful. Did you?

About reviewer (491 reviews)

Age44-55

SkinSensitive, Dark, Cool

HairBlack, Kinky, Coarse

EyesBrown

5.0
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from
raluko

4 years ago

I don't usually color my hair at home, but now with the awful misery of this virus from China, I am too afraid to go to a salon. I bought this off Iherb, not sure what to expect. I was really pleasant...Read more

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8 people found this review helpful. Did you?

About reviewer (1070 reviews)

Age44-55

SkinCombination, Fair

HairBlond

EyesHazel

2.0
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from
frippery

6 years ago

I bought the color UL61 high lift Ash Brown from the Sunkissed caramels line. It claims to be designed to "lighten the darkest hair". This product claims to be ash tone so I expected little to no red/...Read more

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2 people found this review helpful. Did you?

About reviewer (180 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Not Sure

HairOther, Wavy, Medium

EyesOther

4.0
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from
moreswatchesplz

6 years ago

I have used 9.5 ash blonde, 8A ash blonde, and 7A dark ash blonde. These shades are excellent! The color lifts great - my hair is naturally a medium ash brown and I am so impressed with how blonde I ...Read more

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4 people found this review helpful. Did you?

About reviewer (267 reviews)

Age56 & Over

SkinSensitive, Fair, Not Sure

HairBrown, Other, Other

EyesBlue

3.0
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from
FreddieF20

6 years ago

They don't make the original formula for Clairol medium golden blonde any more so I've been using L'Oreal Superior Preference in golden blonde. I used to like the way the Clairol made my dingy grey an...Read more

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2 people found this review helpful. Did you?

About reviewer (4 reviews)

Age44-55

SkinNormal, Fair-Medium

HairBlond

EyesBlue

1.0
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from
Erija2018

7 years ago

This stuff is junk. I've been dying my hair for 10 years and this is by far the worst hair dye I've ever used. My boyfriend grabbed it for me because he couldn't find the one I wanted and I wish I wou...Read more

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2 people found this review helpful. Did you?

About reviewer (1 reviews)

Age25-29

SkinNormal, Medium

HairBrunette

EyesBlue

4.0
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from
colleenme

7 years ago

It is the end of summer and my naturally light brown hair was getting lighter from the sun, the swimming and the chlorine (since I live in FL). Oddly, the John Frieda colors I was alternating between ...Read more

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2 people found this review helpful. Did you?

About reviewer (18 reviews)

Age36-43

SkinCombination, Other

HairBrown

EyesBlue

1.0
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from
Flagrl

7 years ago

Terrible product! It drips like crazy and I've been dying my hair since middle school. It smells so strong my eyes watered. Nasty stuff. This has never happened to me before. It's almost impossibl...Read more

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3 people found this review helpful. Did you?

About reviewer (2 reviews)

Age36-43

SkinAcne-prone, Olive

HairBlack

EyesBlack

1.0
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from
katmae24

7 years ago

Yuck yuck never again! I have dyed my hair for many many years and I've never had a hairdye that did not want to rinse out of my hair like this junk. I'm not sure what it was, but after rinsing my h...Read more

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1 person found this review helpful. Did you?

About reviewer (489 reviews)

Age36-43

SkinSensitive, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBlue

3.0
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from
spaflam

7 years ago

Back in the day when I colored my hair at home I played around with both Excellence and Preference. I like Excellence better - less runny, fewer chemical smells. Preference is inexpensive but not gr...Read more

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1 person found this review helpful. Did you?

About reviewer (2559 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrown, Wavy, Fine

EyesGreen

5.0
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from
glamourdoll

8 years ago

I used this in 3 Soft Black seven weeks ago. I got beautiful results. BUT. I have healthy hair that takes color well. My hair is not subject to mechanical stress like tight braids or extensions or...Read more

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6 people found this review helpful. Did you?

About reviewer (477 reviews)

Age44-55

SkinOily, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBrown

1.0
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from
Sarez

8 years ago

Brought 5 Palma (Plaine Jane.) Brown. Touched up my brunette roots to cover the grey. No grey coverage and orange roots. This tells me there's peroxide in it, which I was trying to avoid (Trying to av...Read more

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4 people found this review helpful. Did you?

About reviewer (1 reviews)

Age36-43

SkinNormal, Fair-Medium

HairBrunette

EyesBrown

3.0
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from
Barbilocks

8 years ago

I just colored my hair with L'Oréal Superior Preference in Cool Medium Brown, 5C... This is the messiest, drippiest, most watery hair color I've ever used! This ran down my face, neck, and back cons...Read more

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4 people found this review helpful. Did you?

About reviewer (6 reviews)

Age44-55

SkinDry, Fair, Cool

HairBlack, Wavy, Fine

EyesGreen

2.0
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from
Msgdfx1

9 years ago

I purchased in the new anti-brass brunette collection, 5C Mecium Cool Briwn. . And, of course, I got brassy, orangey roots. Can't believe it. Haven't had this problem in years as I typically use Natur...Read more

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1 person found this review helpful. Did you?

About reviewer (228 reviews)

Age44-55

SkinOily, Dark

HairBrunette

EyesGreen

2.0
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from
divinemissjenn

9 years ago

I bought this in 4 Dark Brown, to use as a touch up kit for my gray roots. I figured it was plain old dark brown and should blend in with the other brands I normally use. However, the color came out l...Read more

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2 people found this review helpful. Did you?

About reviewer (36 reviews)

Age44-55

SkinOily, Fair, Neutral

HairBrunette, Wavy, Medium

EyesBrown

5.0
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from
xoxomalak

9 years ago

Okay so I previously tried dying my hair a violet brown color- didn't work. Turned my roots bright orangey red and my ends were violet brown. Well seeing as I am a teacher, I CANNOT go to school with ...Read more

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3 people found this review helpful. Did you?

About reviewer (23 reviews)

Age19-24

SkinOily, Tan

HairBrunette

EyesBrown

3.0
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from
zoerenee21

9 years ago

I just wanted to say, the gloves that come with your Paris Preference colouring are absolutely ridiculous. They are made for children s hands. By the time i finally got them on my hands there were so ...Read more

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2 people found this review helpful. Did you?

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairRed

EyesHazel

1.0
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from
Jade0711

9 years ago

I had light brown hair that went too warm, almost reddish, from a previous hair dye several months before. I saw online that the 8.1 from L'Oreal Superior Preference can cool down this type of color t...Read more

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About reviewer (1 reviews)

Age25-29

SkinDry, Fair-Medium

HairBrown

EyesGreen

1.0
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from
TranquilTurtle

9 years ago

Bought this in the amber brown colour (#65) which looks very close to my natural colour on the box in an attempt to dye my henna/indigo-ed hair back to my natural shade. Now the box dose say not to us...Read more

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2 people found this review helpful. Did you?

About reviewer (21 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrunette, Wavy, Fine

EyesHazel

5.0
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from
guitarheroine91

9 years ago

I found this color in the shade Deepest Indigo (NF02) at the dollar store. Went to the Superstore the next day and saw it there for almost fifteen dollars, so I lucked out big time! This is the best...Read more

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1 person found this review helpful. Did you?

About reviewer (174 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlack, Straight, Fine

EyesBlue

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