53%
would repurchase
3.6/5
package quality

price range

description

ingredients

Ingredients from packaging: Isodecane, Cera Alba/Beeswax, Cera Carnauba Wax, Disteardimonium Hectorite, Water (Agua), Allyl Stearate/VA Copolymer, Oryza Sativa (Rice) Bran Wax, Paraffin, Alcohol Denat., Polyvinyl Laurate, VP/Eicosene Copolymer, Propylene Carbonate, Talc, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, PEG 30 Glyceryl Stearate, Propylparaben, Methylparaben, Hydrogenated Jojoba Oil, May Contain ( /-):, CI 77499 (Iron Oxides)

Reviews

Reviews


3.0
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16 years ago

When I first started using it, I thought it was really crap because it didn't really hold curls or add volume, but after a couple of uses it kinda grew on me. The Good: excellent definition,...

About reviewer (47 reviews)

AgeUnder 18

SkinCombination, Olive, Warm

HairBlack, Straight, Fine

EyesBrown



5.0
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16 years ago

LOVE this mascara! Here's the thing though.... If you think that the floppy way that the brush is attached to the applicator wand is a little precarious, YOU'RE RIGHT! When I first bought this...

About reviewer (114 reviews)

Age25-29

SkinSensitive, Fair

HairBlond

EyesGreen


3.0
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16 years ago

I really liked this product at first. It doesn't smudge, smear or come off at all! However, I had a hard time taking it off at night. I mean, it felt like I never fully got all of it off. It's good...

About reviewer (76 reviews)

Age25-29

SkinOther, Other, Cool

HairOther, Other, Other

EyesBlue


2.0
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16 years ago

Way too clumpy for me.

About reviewer (136 reviews)

AgeUnder 18

SkinAcne-prone, Olive

HairBlack

EyesBlack


2.0
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16 years ago

I did not find this product to be very effective. My lashes are naturally fairly long, and all this did was color them and add a LITTLE thickness, after maybe 3-4 coats. Also, the brush is...

About reviewer (154 reviews)

Age36-43

SkinSensitive, Fair-Medium, Warm

HairGrey, Straight, Fine

EyesHazel


3.0
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16 years ago

The formula in this mascara is decent, as it doesn't clump and gave my thick, long lashes a really "clean" feel. However, it didn't do much in the way of lengthening. Aside from giving me a black...

About reviewer (158 reviews)

AgeUnder 18

SkinSensitive, Fair

HairBrunette

EyesGreen


4.0
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16 years ago

I asked someone to help me buy the volumizing Define-a-lash mascara (in the purple tube), but she accidentally picked up this green one for me instead. I thought "oh well, it has the Allure...

About reviewer (312 reviews)

Age19-24

SkinDry, Medium, Warm

HairBlack, Straight, Other

EyesBlack


2.0
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16 years ago

I had really high hopes for this mascara. First the things I liked about this mascara. The packaging is great. The stopper that makes sure not too much product remains on the wand is a fantastic...

About reviewer (7 reviews)

Age19-24

SkinDry, Fair, Cool

HairBrown, Other, Medium

EyesBlue


3.0
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16 years ago

Works pretty well on me. Proper application comes along with more times of use. Basically, don't apply it for a fancy dinner party if your application is still botchy. I've actually been...

About reviewer (60 reviews)

AgeUnder 18

SkinCombination, Fair, Cool

HairBrunette, Curly, Medium

EyesBrown


3.0
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16 years ago

I didn't like this when I first bought it. Clumped my lashes. I decided to try again after several months. This time I used just one swipe from the tube for both eyes. No clumps! Just pretty...

About reviewer (42 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrunette

EyesHazel


2.0
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16 years ago

I have been buying Lancome or YSL mascaras for the past couple of years but thought I'd try something slightly cheaper. It was £6.99 from Boots - (usual price £8.99) so not dirt...

About reviewer (18 reviews)

Age25-29

SkinNormal

HairBlack

EyesGreen


3.0
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16 years ago

This is not the worst mascara I've tried, but I'm no fan. I bought waterproof. I've been using Full 'n Soft, and am looking for something similar that also legnthens. Define a Lash legnthens all...

About reviewer (26 reviews)

Age36-43

SkinCombination, Olive

HairBrunette

EyesBlack


5.0
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16 years ago

I have been using this mascara for a long time. It is my favorite. I love the flexible wand. I think that helps to prevent clumping. I think this is easy to apply without clumps, and defines and...

About reviewer (373 reviews)

Age36-43

SkinNormal, Fair, Cool

HairBlond, Straight, Fine

EyesGreen


2.0
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16 years ago

I was really excited to try this out, but it's not a good mascara at all. The flexible wand it very hard to use and the mascara clumps! What the heck? I thought that it wasn't supposed to because...

About reviewer (100 reviews)

Age25-29

SkinCombination, Fair-Medium

HairOther

EyesBrown


4.0
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16 years ago

I just love the green packaging! But packaging is just packaging so let's just get onto talking about the product... This is by far one of the mascaras I've used that I can give thumbs up to - it...

About reviewer (47 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Not Sure

HairBlack, Other, Other

EyesBrown


1.0
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16 years ago

The flexible brush on this mascara is HORRIBLE. It makes it pretty much impossible to either effectively wipe off the excess with a paper towel or to apply it evenly to my lashes. The formula...

About reviewer (16 reviews)

Age25-29

SkinAcne-prone, Fair

HairBlack

EyesGreen


4.0
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16 years ago

There was a long time I didn't use any mascara. After I decided to go back to makeup, I bought this one because I was told it to be good. Since I don't have any other mascara to compare to, I found...

About reviewer (13 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesHazel


3.0
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16 years ago

Like others have said, I loved the packaging and thought this item would be amazing. It isn't bad but it isn't amazing either. It definately defined my eyelashes and made them longer but I felt...

About reviewer (11 reviews)

Age19-24

SkinNormal

HairBlond

EyesHazel


3.0
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16 years ago

Worked great to volumise my already long lashes and separate them and make them look beautiful. The brush is a little bulky and clumsy so it is hard to not get little mascara dots all over your...

About reviewer (3 reviews)

Age19-24

SkinCombination, Olive

HairBrunette

EyesBrown


1.0
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16 years ago

I love the packaging of this product... Unfortunately, that was the only thing I loved about it. Unlike some reviewers, I found this mascara to be very wet upon application, that the flexible...

About reviewer (4 reviews)

Age25-29

SkinDry, Fair, Not Sure

HairBrunette, Wavy, Fine

EyesOther