54%
would repurchase
3.5/5
package quality

price range

Reviews

Reviews


5.0
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17 years ago

I was actually pleasantly surprised by this product. As of the moment, it is my HG (drugstore) mascara! I use it hand-in-hand with my Shiseido eyelash curler and it does wonders. You have to make...

About reviewer (54 reviews)

Age19-24

SkinCombination, Medium

HairBrunette

EyesBrown



2.0
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17 years ago

I was initially delighted with this product. It has a fabulous brush (which I'll definitely save to use with my other mascaras), goes on easily without clumping, looks natural, and alleviates the...

About reviewer (42 reviews)

Age30-35

SkinNormal, Medium

HairBrunette

EyesOther


3.0
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from

17 years ago

As I was wandering aimlessly through Kmart, I noticed Rimmel was 40% off and since I could use a new mascara for the car (at home I have Max Factor Volume Couture, which is okay but not HG status...

About reviewer (106 reviews)

Age30-35

SkinNormal, Olive, Not Sure

HairBlack, Wavy, Coarse

EyesBrown


4.0
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17 years ago

I, like most women, am a mascara junkie - always searching for "the one" ... so far, I don't think I have found "the one" but this one is pretty nice. Much better than the last three stinkers I...

About reviewer (353 reviews)

Age36-43

SkinVery Dry, Fair-Medium

HairBrown

EyesBrown


3.0
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17 years ago

One product I am obsessed with is mascara (as are most women) goes without saying that if I do nothing else - I curl my lashes and put on some mascara. While this product is nice, cheap and...

About reviewer (37 reviews)

Age25-29

SkinCombination, Tan

HairBrunette

EyesBrown


2.0
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17 years ago

Pros: * It makes them thick. Cons: * Clumps a lot. * Eyelashes look clumpy and not clean. * Not evenly coated. Won't be using again.

About reviewer (20 reviews)

AgeUnder 18

SkinNormal, Fair-Medium

HairBrown

EyesHazel


3.0
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17 years ago

Rimmel Eye Magnifier, oh how I wished it was love. When I first saw this at WalMart, I just had to get it. The marketing propaganda immediately drew me in. I mean, 70% lift?! Now that's what I'm...

About reviewer (143 reviews)

AgeUnder 18

SkinCombination, Tan, Warm

HairBlack, Curly, Coarse

EyesBrown


3.0
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17 years ago

When I first got this it was unbelievably great; BUT the plastic bristles break off & it doesn't keep working as well as it does at first. If they make those bristles stronger then I'll buy it...

About reviewer (13 reviews)

AgeUnder 18

SkinAcne-prone, Fair

HairRed

EyesGreen


5.0
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17 years ago

This is my favorite mascara that I have ever used!! I have previously used Rimmel's Extra Super Lash, which I also like (and is by far one of the cheapest mascaras money can buy). I also prefer...

About reviewer (12 reviews)

Age19-24

SkinAcne-prone

HairBlond

EyesBlue


4.0
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17 years ago

I really love this product but my only complaint is that it is really hard to remove. I am using waterproof eyelash remover and I still cant get it all off. The tugging and pulling to get it off...

About reviewer (8 reviews)

Age36-43

SkinCombination

HairBrunette

EyesBlue


2.0
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17 years ago

The brush looks promising. The package says that it will lift your lashes up to 70%. Well, it didn't. Not for me anyway. .After using an eyelash curler, I applied the mascara. The formula went...

About reviewer (6 reviews)

Age25-29

SkinCombination, Other

HairBlack

EyesBrown


5.0
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17 years ago

i tried this mascara when it came as a set together with my usual rimmel khol eyeliner pencil and also with it was a black eyeshadow. all 3 products for just €5 so it was a steal and i think i'm...

About reviewer (198 reviews)

Age25-29

SkinCombination, Medium

HairBlack

EyesBlack


1.0
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from

17 years ago

---Pathetic in a word - spikey and clumpy. ---I think the brush doesn't help either, it's one of those short rubbery types. ---Very cheap looking on the lashes and leaves them stiff and...

About reviewer (297 reviews)

Age

SkinSensitive, Fair-Medium, Cool

HairBrown, Straight, Medium

EyesBrown


5.0
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17 years ago

HG mascara! Even beats former fave MF 2000 calorie. Love the brush, it gets all the tiny hard to get lashes, especially inner corner of eyes. Truly opens up my eye creating panoramic sweep. So easy...

About reviewer (77 reviews)

Age19-24

SkinVery Oily, Medium, Warm

HairBrown, Straight, Fine

EyesGreen


5.0
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from

17 years ago

i love this mascara. it gives my lashes length and beautiful curl. definitely worth trying-D

About reviewer (3 reviews)

Age25-29

SkinDry, Fair-Medium, Not Sure

HairBrown, Other, Other

EyesGreen


5.0
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17 years ago

Best drugstore mascara I've found. And better than alot of department store brands. Does everything I want in a mascara - makes my lashes very visible, very dark, and very long.

About reviewer (14 reviews)

Age36-43

SkinOily

HairBrown

EyesBlue


2.0
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17 years ago

Target was out of my usual Cover Girl Mascara so I grabbed this mascara to try it out. Not as wonderful as my CG mascara but a very close 2nd. Easy to apply and seperated and extended my lashes....

About reviewer (163 reviews)

Age25-29

SkinDry, Olive

HairBrown

EyesBrown


4.0
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17 years ago

the brush is really effective in lengthening my lashes. i have short eyelashes so its nice that i can get long lashes with this mascara!

About reviewer (38 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesBlue


5.0
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17 years ago

Definitely my new MUA fav!!! First...my eyelashes...little straight stubs. I have always wished for those full, long lashes...hey, who doesn't??!! I've tried just about every expensive brand...

About reviewer (9 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrunette

EyesHazel


4.0
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from

17 years ago

I have to say I was drawn to the packaging of this, I love black and red. Well, after eyeing this in the store a few times, I finally grabbed it on sale for 5 bucks. I'm glad I did! I'm fairly...

About reviewer (441 reviews)

Age19-24

SkinSensitive, Fair, Neutral

HairBlond, Wavy, Coarse

EyesGreen




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