63%
would repurchase
3.8/5
package quality

price range

description

A cult-classic mascara dressed up in yellow plaid for the season.This best-selling vegan mascara lengthens, curls, and volumizes your lashes. A blend of curated ingredients soften and nourish your lashes with each coat, leaving them in perfect condition. Curl and separate every lash with the 360° magniLASH wand for a naturally defined and voluminous look.

ingredients

Ingredients: Aqua, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba, triethanolamine, alcohol, candelilla cera, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).

Reviews

Reviews


5.0
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16 years ago

This is a wonderful mascara compared to any other I've used. I have sensitive eyes and very short lashes...besides the magic of my eyelash curlers, this mascara REALLY helps lengthen and keep my...

About reviewer (16 reviews)

Age19-24

SkinCombination, Medium

HairBrunette

EyesBrown



5.0
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16 years ago

This is the most amazing mascara! Inky black, yet my lashes are like feathers, soft and supple. I never get 'sooty' eyes, or smearing, which is pretty amazing considering how sensitive my eyes...

About reviewer (13 reviews)

Age25-29

SkinOily, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesGreen


2.0
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16 years ago

The packaging on this is adorable!! I loooove the purple so much, it makes me not want to get rid of this mascara, even though the product inside is GARBAGE. I hate this!! I've had cheapy WnW...

About reviewer (722 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBrunette, Straight, Medium

EyesGray


3.0
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from

16 years ago

So I'm torn about this mascara between loving it and thinking it's "just okay." I love the packaging with the purple leather cover. The brush size is nice, and it's easy to get the mascara to the...

About reviewer (132 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairBrunette, Wavy, Medium

EyesHazel


2.0
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17 years ago

I wish I liked this because I adore the purple leather packaging! But it clumps all over the place. Maybe I got an old tube? Well, it's just the worst mascara I've ever tried.

About reviewer (233 reviews)

Age36-43

SkinOther, Other

HairOther

EyesOther


4.0
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17 years ago

I really like this mascara because the bristles are stiff and separated enough to really get into the lash line when you shake the brush. Lashes are therefore separated as well. Good amount of...

About reviewer (112 reviews)

Age25-29

SkinAcne-prone, Fair

HairBrunette

EyesBlue


5.0
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17 years ago

I really liked this mascara. I gave short, thin eyelashes. This mascara coats the lash very easily and adds volume and tons of length. You can achieve a more subtle look with one or two coats of...

About reviewer (6 reviews)

Age19-24

SkinCombination, Fair

HairBlond

EyesGreen


5.0
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from

17 years ago

The packaging is the trademark Tarte packaging, which I find a bit gimicky and could do without, but that's really all the negatives I have about this mascara. The formula goes on beautifully...

About reviewer (8 reviews)

Age19-24

SkinSensitive, Fair, Warm

HairBrunette, Straight, Fine

EyesBrown


5.0
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17 years ago

I have gotten this twice as samples and will definately purchase full size full price. I have a severe problem with eye irritation with most mascaras. This one definately does not irritate at all....

About reviewer (39 reviews)

Age25-29

SkinOily, Fair-Medium

HairBrunette

EyesBrown


2.0
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17 years ago

The worst clumps! Would not buy again!

About reviewer (33 reviews)

Age25-29

SkinCombination, Other

HairBlack

EyesBlack


3.0
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17 years ago

I wasn't crazy about this product, a couple of my friends had been raving about how it made their lashes look like falsies and I just found that for me although it added considerable length, it...

About reviewer (24 reviews)

Age19-24

SkinNormal, Olive

HairBlack

EyesBrown


4.0
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17 years ago

Seriously - who came up with this packaging? In spite of its big, gaudy, purple faux-leather exterior, the product inside is pretty darn impressive. I'm a true mascara critic - as picky as they...

About reviewer (5 reviews)

Age30-35

SkinOily, Other

HairBrunette

EyesHazel


5.0
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17 years ago

I love this mascara! i have tried just about every high end mascara out there (prescriptives false lashes, dior show, too-faced lash injection, etc) and this has by far been my favorite. i have...

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair

HairBrunette

EyesBlue


1.0
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17 years ago

I've liked everything I've tried from Tarte - except this. I was a little hesitant getting it on the looks of the tube itself. Besides looking tacky, it is bulky to handle. After reading the...

About reviewer (555 reviews)

Age44-55

SkinCombination, Fair-Medium, Neutral

HairSilver, Straight, Fine

EyesHazel


5.0
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17 years ago

I have a problem with impulse buying whenever I walk into Sephora. I justify my purchases by comparison shopping and trying to find the best quality for my money, but that's just an excuse. So...

About reviewer (22 reviews)

Age25-29

SkinCombination, Tan, Not Sure

HairBrunette, Wavy, Medium

EyesBlack


5.0
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17 years ago

I have very thin short lashes, and I was looking for a mascara that thickens, lengthens, and is very black. This does a great job, and will probably be replacing my Armani Maestro mascara, as the...

About reviewer (28 reviews)

Age25-29

SkinCombination, Other, Not Sure

HairBrown, Other, Other

EyesBrown


3.0
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17 years ago

This is a decent mascara. It adds some length and some volume. It didn't hold a curl unless I used Shiseido primer. It was a nice dark black. Occasionally, you need to wipe the wand to get rid of...

About reviewer (94 reviews)

Age36-43

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


2.0
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17 years ago

I really wanted to like this mascara. I love Tarte products..have never been dissatisfied but and the mascara packaging is uber cute. But.....this stuff was the usual blah mascara. Weighed down my...

About reviewer (65 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Neutral

HairBlond, Wavy, Fine

EyesHazel


5.0
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17 years ago

This is one of the best mascaras I've ever tried. I inherited the good-eyelash gene so it doesn't take a lot to make my lashes pop, but I've tried a lot of mascaras and this one manages to look...

About reviewer (1198 reviews)

Age19-24

SkinOily

HairBrunette

EyesBlue


3.0
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17 years ago

This is one of the few mascaras I've bought more than once ( the others being Lancome and Benefit) and it's the best mascara I've ever used. It thickens a lot, it lengthens nicley, it curls well,...

About reviewer (10 reviews)

AgeUnder 18

SkinSensitive, Fair, Cool

HairRed, Wavy, Medium

EyesGreen