63%
would repurchase
3.8/5
package quality

price range

description

A cult-classic mascara dressed up in yellow plaid for the season.This best-selling vegan mascara lengthens, curls, and volumizes your lashes. A blend of curated ingredients soften and nourish your lashes with each coat, leaving them in perfect condition. Curl and separate every lash with the 360° magniLASH wand for a naturally defined and voluminous look.

ingredients

Ingredients: Aqua, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba, triethanolamine, alcohol, candelilla cera, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).

Reviews

Reviews


2.0
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14 years ago

Wanted to love this mascara, but I cant. It really doesnt do anything for my short lashes, and flakes a ton! Im still on my search for my HG mascara.... and Ive tried just about every mascara on...

About reviewer (27 reviews)

Age25-29

SkinDry, Fair-Medium, Neutral

HairBlond, Other, Other

EyesBlue



5.0
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14 years ago

I never, ever, ever buy high-end mascara. It just isn't worth the money. All that changed when I got this mascara. It's unbelievable. One coat gives beautiful lashes, and they get more...

About reviewer (420 reviews)

Age44-55

SkinNormal, Fair-Medium, Neutral

HairBlack, Straight, Fine

EyesBrown


5.0
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14 years ago

love this and its my new hg mascara. my eyes are sensitive and this doesnt irritate them at all. there is absolutly no flaking and it stays on and looking fresh all day. i have even slept in it....

About reviewer (102 reviews)

Age25-29

SkinCombination, Medium, Warm

HairBrunette, Wavy, Medium

EyesGreen


4.0
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14 years ago

I got this as a sample with my Tarte lash curler. I usually have a set mascara that I go to daily, however, I didn't have it on me at the moment but I had the small tube of this within reach so I...

About reviewer (148 reviews)

AgeUnder 18

SkinOily, Fair-Medium, Warm

HairBrown, Curly, Fine

EyesBrown


5.0
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14 years ago

This cruelty-free mascara was recommended by the makeup board peeps. Good call! The brush applies the product fairly evenly, there is no weird chemical smell and the mascara does not smudge. I...

About reviewer (88 reviews)

Age36-43

SkinCombination, Other, Not Sure

HairRed, Other, Other

EyesBlue


3.0
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14 years ago

This mascara just didn't do it for me. I think it's the brush, which is too wimpy for me. My lashes are pretty long (thanks to Latisse) but not too thick, so I need a sparse brush to penetrate...

About reviewer (332 reviews)

Age36-43

SkinCombination, Medium, Cool

HairBrown, Straight, Medium

EyesBrown


5.0
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14 years ago

This is HG mascara...after having allergic reactions to other mascaras, I started looking for a mascara with more natural ingredients. Unfortunately, most of them did nothing but darken my...

About reviewer (64 reviews)

Age19-24

SkinCombination, Fair, Cool

HairRed, Straight, Medium

EyesGreen


5.0
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14 years ago

Just got this little beauty yesterday, and I have to say that I love it so far! Great volume and length with the right amount of definition and no clumps. Good brush, didn't have trouble getting to...

About reviewer (6 reviews)

Age25-29

SkinCombination, Medium, Neutral

HairBrunette, Curly, Medium

EyesBlue


2.0
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14 years ago

This mascara is more "natural" than some of the mascaras out on the market, so I really wanted to love it...It adds a little bit of length to the lashes (I have naturally long lashes), but it...

About reviewer (8 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairOther, Curly, Medium

EyesGreen


4.0
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14 years ago

At first I hated this mascara and I really mean hate. But then a friend suggested I try a primer under it.. being a cheap college student I decided to use my cover girl Lashblast luxe mascara and...

About reviewer (26 reviews)

Age19-24

SkinOily, Fair, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
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14 years ago

It's nice to see good reviews on this mascara, because I was pleasantly surprised at how great it was! Like others have mentioned- Makes lashes long, dramatic, and full without clumps or flakes....

About reviewer (199 reviews)

Age30-35

SkinVery Dry, Fair-Medium, Cool

HairBlond, Straight, Medium

EyesBlue


5.0
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14 years ago

My HG mascara. I have very long natural lashes, but I love the glam lash look, so I turned to this product. I no longer need to use two and three coats to get that look I like - one coat does it...

About reviewer (7 reviews)

Age36-43

SkinNormal, Fair-Medium, Neutral

HairBrown, Straight, Medium

EyesBrown


3.0
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14 years ago

This mascara does produce very thick, stand-out lashes - it's almost as if I put on false eyelashes! That said, I don't have incredibly thick eyelashes, so having each individual lash be 10x as...

About reviewer (18 reviews)

Age25-29

SkinAcne-prone, Fair, Warm

HairRed, Relaxed, Coarse

EyesBrown


2.0
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from

14 years ago

The packaging is adorable and the ingredients are decent, but I didn't find anything special about this mascara, to justify the price. Not that it's crazy expensive, but definitely not worthy of...

About reviewer (97 reviews)

Age19-24

SkinSensitive, Fair, Neutral

HairBrown, Straight, Medium

EyesBrown


3.0
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14 years ago

I really tried to like this mascara. I purchased it at Sephora after the saleslady highly recommended it to me. It's okay. It's not bad. It's not great. I think it is a bit dry and it does clump...

About reviewer (5 reviews)

Age30-35

SkinDry, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown


3.0
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14 years ago

I really wanted to like this mascara after reading several good reviews, but this one is going back to the store. Immediately after taking it out of the box, it is so dry! It feels like the...

About reviewer (2 reviews)

Age30-35

SkinOther, Other

HairOther

EyesOther


3.0
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14 years ago

I am always on the hunt for the perfect mascara. Who isn't? I saw this on QVC and I was sold. I headed to my nerest ULTA and bought this mascara for I believe it was $19. Its pricey but its TARTE....

About reviewer (17 reviews)

Age19-24

SkinVery Oily, Olive

HairBrunette

EyesBrown


5.0
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14 years ago

My most favorite mascara ever!!!

About reviewer (2 reviews)

Age30-35

SkinNormal, Fair-Medium, Not Sure

HairBrown, Wavy, Other

EyesBrown


2.0
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14 years ago

I wanted to like this mascara for the cute packaging and natural ingredients, but I found it below average. It does a pretty good job of curling, but the formula is a little thick/clumpy. Not too...

About reviewer (11 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairRed, Wavy, Medium

EyesHazel


5.0
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14 years ago

Pros: -no animal testing -amazing formula! -lasting -great brush Cons: -a little pricier I LOVE this mascara. I never thought I'd get over the heartbreak of Maybelline's Colossal...

About reviewer (18 reviews)

Age19-24

SkinSensitive, Tan, Not Sure

HairBrunette, Curly, Other

EyesGreen