76%
would repurchase
3.9/5
package quality

price range

description

ingredients

water

Reviews

Reviews


1.0
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10 years ago

Not sure what I'm missing. I was so looking forward to using this product based on the fabulous reviews. Everyone seems to love this mascara but I hate it. I have the waterproof formula and by...

About reviewer (70 reviews)

Age36-43

SkinDry, Fair-Medium, Not Sure

HairBlond, Wavy, Fine

EyesBrown



4.0
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10 years ago

I think this is one of the best drugstore mascaras - and I have probably tried over 10. It makes my short, non-existant eyelashes look defined and long, it lasts and does not smudge (I got the...

About reviewer (18 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrown

EyesBlue


4.0
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10 years ago

Best mascara I have ever used. Makes my lashes look longer but not in a fake way, no clumping, no flaking, and inexpensive. I like it better than Tarte, Bobbi Brown, or any other brands.

About reviewer (19 reviews)

Age30-35

SkinCombination, Medium Brown

HairBlack

EyesBrown


4.0
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10 years ago

Is this discontinued? Anyways very lovely fluttery natural lash effect

About reviewer (120 reviews)

Age19-24

SkinAcne-prone, Olive, Warm

HairBrunette, Wavy, Coarse

EyesHazel


5.0
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10 years ago

This is my go to drugstore mascara. It is $8 but it is worth the price. It gives really nice, jet black volume. My eyelashes dont clump with this.

About reviewer (52 reviews)

AgeUnder 18

SkinNormal, Fair, Neutral

HairBrunette, Straight, Fine

EyesGreen


5.0
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10 years ago

I absolutely LOVE this mascara! I've been using since my freshman year in high school and nothing compares to it. I've recently fallen in love with the Too Faced Better Than Sex mascara, but it...

About reviewer (2 reviews)

Age19-24

SkinNormal, Fair

HairRed

EyesBlue


3.0
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10 years ago

still on the fence about this product. I got it as a gift a few months ago (waterproof version) and I normally reach for it when i have an event were I know ill sweat/swim etc. I do really like the...

About reviewer (28 reviews)

Age19-24

SkinSensitive, Fair-Medium

HairBrunette

EyesHazel


1.0
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10 years ago

Maybe I need to try the waterproof kind, but the regular one does not hold at all. My eyes get watery when it's windy outside (and I live in the Windy City!) and this mascara runs... I look like a...

About reviewer (101 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBrunette

EyesBrown


5.0
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10 years ago

Loveeeeee I keep on going back to this mascara. Been using this in waterproof formula for the last 7 years. Separate and hold lashes for long time without any fall out. I have long thin lash this...

About reviewer (4 reviews)

Age19-24

SkinVery Oily, Fair-Medium

HairBlack

EyesBlack


5.0
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10 years ago

First off, I love this mascara. I bought it on a whim because I usually like cute and bright packaging like other mascaras have. The bottle it comes in is very light and the shape is basic, but...

About reviewer (1 reviews)

AgeUnder 18

SkinDry, Fair

HairBrunette

EyesBrown


5.0
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10 years ago

My HG mascara. Have been using it for years, every now and then I might look for something else to try but always come back to this one. Perfect every day mascara :)

About reviewer (23 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBlond

EyesBlue


2.0
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from

10 years ago

This is a very natural looking mascara, it doesn't clump or flake, and hold out on the claim of soft as my lashes didn't feel all stiff but my issue with it is that it SMUDGES very quickly. If you...

About reviewer (53 reviews)

Age19-24

SkinCombination, Fair

HairBrown

EyesBrown


5.0
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10 years ago

My favorite. Very full lashes, and it stays on very well. I bought this from a drug store a couple years ago, and never used anything else since. I get the black color, and there are very minimal...

About reviewer (4 reviews)

Age19-24

SkinNormal, Medium

HairBrown

EyesBrown


4.0
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10 years ago

this is a great everyday mascara.

About reviewer (48 reviews)

Age19-24

SkinOily, Olive, Not Sure

HairBrunette, Wavy, Fine

EyesHazel


4.0
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10 years ago

It's a very natural mascara. There is nothing "fake" looking about it. I bought it in brown and use it for natural day looks. It doesn't clump and looks nice. I prefer bolder mascaras, but if...

About reviewer (135 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesGreen


5.0
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10 years ago

This is my every day, go to mascara and has been for many, many years. I have tried many others but always come back to Full and Soft. I have longish, but not super thick lashes. I hate hate hate...

About reviewer (3 reviews)

Age44-55

SkinNormal, Fair-Medium

HairBlond

EyesGreen


5.0
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10 years ago

This is my all time favorite mascara for everyday use. For me, it gives a full and natural look, my lashes but better. This isn't the mascara I reach for when I'm going out or when I want some glam...

About reviewer (18 reviews)

Age36-43

SkinDry, Fair, Neutral

HairBrunette, Wavy, Fine

EyesGreen


5.0
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10 years ago

This mascara is a tube of magic! The tubes you will find now are rather boring in design, but do not be deceived, it's HG worthy. The tube is silver/gray and the wand is very nice because there are...

About reviewer (224 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBrown, Straight, Medium

EyesBrown


4.0
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10 years ago

Maybelline Full 'N Soft has been a staple product in my mascara arsenal for several years. I purchased this product in Black and Brown and love to use this on a daily basis. I first discovered it...

About reviewer (48 reviews)

Age25-29

SkinNormal, Fair-Medium, Warm

HairBlond, Wavy, Fine

EyesBlue


5.0
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10 years ago

It was the only mascara I loved, unfortunately it is discontinued. You can still find it in stores, many stores have it on sale. I bought a few, but I know at some time I will be out of it....

About reviewer (4 reviews)

Age44-55

SkinOther

HairOther

EyesOther