76%
would repurchase
3.9/5
package quality

price range

description

ingredients

water

Reviews

Reviews


4.0
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12 years ago

Great mascara for everyday use. Soft and natural with no flakes love it.

About reviewer (55 reviews)

Age19-24

SkinVery Oily, Fair-Medium

HairBlond

EyesHazel



4.0
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12 years ago

The mascara gave a very natural lash look. My lashes stayed soft. I liked it but by the end of the day it would be a bit smudged. I bought the non-waterproof one so that would make sense.

About reviewer (21 reviews)

AgeUnder 18

SkinCombination, Tan, Warm

HairBrown, Straight, Medium

EyesBrown


4.0
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12 years ago

I cannot get this mascara where I live, but I sometimes order it online. I like that it's fairly natural, does not clump, and can also be built up if going out. For a mascara it fits my needs....

About reviewer (6 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesBrown


4.0
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12 years ago

I've been looking for this product everywhere, it's a good natural lash mascara for my sports days. I have been to 5 different drug/grocery store chains to try and find it, is it being discontinued?

About reviewer (29 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrown

EyesHazel


2.0
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12 years ago

I really wanted to like this mascara since I'm a total mascara junkie and have tried everything from drugstore to high end brands. The formula is wet, similar to the original pink and green tube....

About reviewer (116 reviews)

Age19-24

SkinCombination, Olive, Not Sure

HairBlack, Wavy, Medium

EyesBrown


4.0
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12 years ago

so i would always use clinique high impact mascara which i loved, but at the end of the day i would look like a raccoon with wearing clinique. the full n soft has the same look as cliniques nice...

About reviewer (8 reviews)

AgeUnder 18

SkinNormal, Fair-Medium

HairBrunette

EyesGreen


1.0
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12 years ago

Uh, sorry but no! The brush is SO old school and hard to use it instantly went in the trash. I found no volume either - meh...

About reviewer (84 reviews)

Age44-55

SkinDry

HairBrunette

EyesBlue


5.0
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12 years ago

I like my lashes to look long and thick, with curl, without looking spidery. I discovered this on accident at a friends house and THIS STUFF IS GREAT. I am now on my second tube. Somehow,...

About reviewer (283 reviews)

Age25-29

SkinDry, Medium, Warm

HairBrown, Curly, Fine

EyesBrown


4.0
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12 years ago

Very good everyday mascara; it gives slightly more volume and definition and leaves a very natural finish. For more drama I'd recommend Maybelline the Falsies Flared or The Rocket. Overall I'd...

About reviewer (16 reviews)

Age25-29

SkinCombination, Fair, Not Sure

HairBlack, Other, Other

EyesBrown


5.0
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12 years ago

I've tried dozens of mascaras and this is BY FAR the best i've ever come across, even better than all the ones that i've tried from high end brands. It doesnt clump or flake, stays on all day, is...

About reviewer (12 reviews)

Age19-24

SkinCombination, Fair

HairBlond

EyesBlue


5.0
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12 years ago

This is the best mascara I have ever used. It lengthens while looking super natural. It didn't, however, give me any volume though. Still, this product is on point

About reviewer (22 reviews)

Age19-24

SkinOily, Fair

HairBrunette

EyesHazel


5.0
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12 years ago

Haven't used this in a while because I've been in a more dramatic eye phase but THIS STUFF IS GREAT. It has a natural look but thickens the appearance of lashes. I like to keep it around just when...

About reviewer (5 reviews)

Age19-24

SkinCombination, Medium Brown, Warm

HairBrunette, Kinky, Medium

EyesBrown


5.0
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12 years ago

HG for sure! I have been using this mascara for about 10yrs and still love it. I do stray from time to time but always realize that nothing works as good for me. I have long lashes but they are...

About reviewer (9 reviews)

Age44-55

SkinOther, Fair-Medium, Not Sure

HairOther, Other, Fine

EyesHazel


5.0
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12 years ago

This is my HG mascara and I've tried absolutely every brand on the market . It stays on really well and the pigmentation is nice. My lashes don't feel stiff or crunchy when it dries.

About reviewer (67 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrown, Curly, Fine

EyesBlue


4.0
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12 years ago

I bought this mascara because I was going through my grandma's makeup and found this one and asked her if it was any good. When she said yes I went and bought it in black(not waterproof) and fell...

About reviewer (2 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium, Not Sure

HairBlond, Wavy, Medium

EyesGreen


5.0
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12 years ago

This is the only drug store brand mascara that I'll buy and the only reason that I bought it in the 1st place is beacuse of the reviews on MA. As far as I'm concerned, drug store mascaras just...

About reviewer (89 reviews)

Age44-55

SkinSensitive, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesGreen


5.0
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12 years ago

This is a HG product for me. I have naturally long and thick lashes, and I've found that some mascaras make my eyelashes TOO long so that I end up looking like a creepy doll. This mascara lengthens...

About reviewer (10 reviews)

Age19-24

SkinNormal, Fair, Cool

HairBrunette, Wavy, Medium

EyesGray


5.0
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12 years ago

Best natural day mascara that is affordable. Actually still works well beyond the first week of opening it. Not for nighttime.

About reviewer (51 reviews)

Age30-35

SkinCombination, Fair-Medium

HairOther

EyesHazel


3.0
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12 years ago

This mascara smudges more easily than my other staple right now, the Lumene Blueberry Curl, but the Full n Soft stays wetter in the tube and is easier to apply. Both of them weigh down (and...

About reviewer (63 reviews)

Age25-29

SkinOily, Medium, Not Sure

HairBlack, Other, Medium

EyesBrown


3.0
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12 years ago

It is just ok - not an excellent product. I'm using the waterproof one but it still stray after few hours even though my eyes don't have any contact with water. Would not buy this again!

About reviewer (3 reviews)

Age19-24

SkinCombination, Medium

HairBlack

EyesBrown