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3.9

761 reviews

70%
would repurchase
3.9/5
package quality

price range

description

ingredients

Aqua (Water), Sodium Laureth Sulfate, Dimethicone, Disodium Cocoamphodiacetate, Glycol Distearate, Sodium Chloride, Hexylene Glycol, Fragrance, Sodium Glycolate, Cocamide MIPA, Sodium PCA, Salicylic Acid, Benzoic Acid, Guar Hydroxypropyltrimonium chloride, Carbomer, Citric Acid, Sodium Citrate, Propylene Glycol, Disodium EDTA, Benzyl Alcohol, Argania Spinosa kernel Oil, Arginine, Hydrolyzed Soy Protein, Coumarin, Linalool, Limonene, Methyl Cocoate, Sodium Cocoate, Hydrolyzed vegetable protein pg-propyl silanetriol, Sodium Hydroxide, CI 15510 (Orange 4), CI 17200 (Red 33).

Reviews

Reviews


3.0
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18 years ago

This was just an okay shampoo. I didn't notice anything really significant with my hair after using it. I guess I would repurchase if needed.

About reviewer (1249 reviews)

Age25-29

SkinCombination, Fair-Medium, Cool

HairBlond, Curly, Fine

EyesBlue



5.0
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18 years ago

This was the only thing that worked when I had straight hair. Highly recommended. Makes hair 100% frizzless and shiny. Will go back to it if I decide to straighten my perm out in the future,...

About reviewer (202 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Not Sure

HairBrown, Straight, Medium

EyesBrown


3.0
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18 years ago

Use this because my hair is on the Dry side and porous. Smells very lightly of coconuts. Doesn't strip my hair. Bought industrial size. I use it every few times I wash my hair. Or I use Shikai. ...

About reviewer (44 reviews)

Age25-29

SkinCombination, Other

HairBrown

EyesGreen


5.0
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18 years ago

Love this shampoo. Cleans product off my hair but doesn't overstrip. Works so well that I never use a separate conditioner. I have short hair that has not been chemically treated. Would be...

About reviewer (5 reviews)

Age30-35

SkinCombination

HairBrown

EyesBrown


5.0
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from

18 years ago

An amazing moisturizing shampoo. I use it during the winter when my hair needs more moisture. It leaves my hair super soft without having retain tons of water, which means it doesn't take an hour...

About reviewer (64 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBrunette, Straight, Fine

EyesBrown


5.0
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18 years ago

I love, love, LOVE this shampoo! It does wonders for my hair: since I started coloring my hair black, it's been drier, and All Soft keeps it managable and shiny. I must admit, I'm a sucker...

About reviewer (38 reviews)

Age25-29

SkinDry

HairBlack

EyesGreen


5.0
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18 years ago

This is one of my all time favorite shampoos! This stuff is absolutely amazing- makes it soft and silky and I love love love the smell! I have done tons of damage to my hair through heat styling...

About reviewer (106 reviews)

Age19-24

SkinNormal, Fair-Medium, Neutral

HairBrunette, Straight, Medium

EyesGreen


1.0
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from

18 years ago

On my hair--color-treated, shoulder-length, wavy/curly--this shampoo is not good at all. I've tried it twice. Once around 2 years ago, and once again a few months ago. Both times I've thrown in...

About reviewer (172 reviews)

Age30-35

SkinCombination

HairOther

EyesBlue


4.0
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18 years ago

This shampoo is the best I've ever tried and really makes my thick indian hair so much softer and smoother. A must have!

About reviewer (6 reviews)

Age19-24

SkinCombination

HairBlack

EyesBlack


3.0
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18 years ago

This was an average shampoo for the Winter. Prefer Fresh Curls which seemed lighter for my long wavy hair.

About reviewer (391 reviews)

Age30-35

SkinNormal, Olive, Neutral

HairBrunette, Wavy, Fine

EyesBrown


4.0
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18 years ago

When I first used it, I loved it. It made my hair really soft. But then I noticed everytime I use this shampoo, it makes my hair fall out. A lot of it. Good thing I have a lot of hair. I guess...

About reviewer (10 reviews)

Age25-29

SkinOther

HairBlack

EyesBrown


5.0
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18 years ago

WOW! I love this stuff. After reading the great reviews on here I finally splurged (I'm usually a drugstore shampoo kind of girl) but I am addiced and I will always buy this. Best shampoo line...

About reviewer (135 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesBrown


2.0
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18 years ago

I bought this shampoo because I was curious. Why should shampoo cost so much? I decided to give All soft shampoo and smooth down conditioner a try and honestly, I don't see what the big deal is....

About reviewer (39 reviews)

AgeUnder 18

SkinAcne-prone, Medium Brown, Warm

HairBlack, Relaxed, Coarse

EyesBrown


1.0
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18 years ago

Ick.. I don't like this. My hair feels soft when I'm rinsing the shampoo out in the shower, but that's it. It makes my very thick, chemically straightened hair puffy, unmanageable, and brittle. I...

About reviewer (48 reviews)

AgeUnder 18

SkinAcne-prone

HairBrown

EyesBrown


5.0
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18 years ago

I love this shampoo. It smells really good and leaves my hair extreeeemly moisturized even before I put conditioner in. The smell is amazing also. I probably wouldn't have bought it initially at...

About reviewer (232 reviews)

Age19-24

SkinCombination

HairBrunette

EyesBrown


2.0
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18 years ago

Mmmm...This shampoo does what it promises; leaving your hair supersoft. Unfortunately for me this also means superfluffy and superunstylish. I can imagine that this shampoo is great for coarse...

About reviewer (17 reviews)

Age25-29

SkinNormal, Other

HairBrunette

EyesBrown


5.0
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18 years ago

This shampoo is great for my thick, coarse, although fragile and color-treated hair. It gets my hair really clean yet leaves it feeling smooth and soft before I even apply conditioner. I also...

About reviewer (108 reviews)

Age30-35

SkinAcne-prone, Fair-Medium

HairBlond

EyesBlue


4.0
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18 years ago

I started using this about 5 years ago. But I would switch around out of boredom. But I always come back to it. I have really good luck with this shampoo. Makes my hair soft and less brittle. ...

About reviewer (35 reviews)

Age36-43

SkinNormal

HairBrown

EyesBrown


4.0
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18 years ago

Even though I don't use this shampoo anymore, I will say that it does what it claims- to make hair softer. I used All Soft shampoo and conditioner, as well as the deep conditioning treatment, for...

About reviewer (196 reviews)

Age19-24

SkinCombination, Medium

HairBlack

EyesBrown


3.0
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18 years ago

Can't do cartwheels around the room about this one. Small bottle for the price and I didn't like the smell although that fades. It just didn't really suit my hair I suppose. Made it quite dull and...

About reviewer (31 reviews)

Age30-35

SkinCombination

HairBrunette

EyesGreen