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VIRTUE® Moisture - Defining Whip is a weightless, moisture-enhancing mousse that combines the patented Alpha Keratin 60ku® with nourishing oils to help hydrate, condition and define your style. Delivering touchable, lightweight definition for textured hair, it nourishes, adds shine and conditions hair. Key Ingredients: Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier Gotu Kola: a multitasking Indian herb that promotes strength, smoothness, and luster Baobab Seed Oil: from the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair Panthenol (Vitamin B5): a natural B vitamin delivers moisture, softness, and shine Aloe Extract: rich in vitamins and minerals, it conditions and nourishes hair, leaving it soft and shiny Key Benefits: Delivers lightweight texture Nourishes and conditions Repairs damaged hair Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free Clinical Studies*: Immediately, 90% of women felt their hair was full of body and easier to style After 8 hours, 93% of women said their hair looked more moisturized After 8 hours, 89% of women felt that their hair was softer, smoother and more moisturized *Consumer perception study conducted on 53 respondents immediately, after 8 hours and 1 week of product usage.

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