VIRTUE Lifting Powder, 0.35 oz.

description

VIRTUE® Lifting Powder is a weightless volumizing powder that combines the patented Alpha Keratin 60ku® with invigorating texture enhancers. Formulated to bring life to fine, flat hair, this volumizing powder instantly absorbs for an immediate lift, plus it helps fullness last all day. Perfect for second-day touch-ups to revive style, the unique spray pump applicator and innovative powder format make it easy to get a quick, targeted root lift and freshen up style whenever and wherever needed. Key Ingredients: Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier Silica Silylate: offers superior oil absorption Hydrated Silica: adds lift, volume and texture to hair Asiaticoside / Madecassoside: helps to revitalize hair by neutralizing free radicals Aloe Extract: rich in vitamins and minerals, it conditions and nourishes hair, leaving it soft and shiny Key Benefits: Brings life to fine, flat hair Provides an immediate lift and fullness Protects hair against free radicals Free of sulfates, parabens, phthalates, synthetic colors and dyes; gluten and cruelty-free Clinical Studies*: 93% of women felt this product provided instant lift and volume 95% of women felt their hair looked fuller after just 1 week 92% of women felt their hair looked thicker and had more body after just 1 week *Consumer perception study conducted on 51 respondents immediately, after 8 hours and 1 week of product usage.