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Ilia Mascara. For fuller, thicker, fanned-out lashes, coat them in the luxurious natural formula of ILIA Mascara. This nourishing vegan formula gives you long, beautiful lashes from sun up to sun down.. Shadow of a Doubt - an ash brown hue that's perfect for those seeking a natural look. 100% natural dye. Phenoxyethanol free. 0.22 oz. Pairs perfectly with ILIA Eyeliner in your favorite shade. ILIR-WU61. MA-03. Looking to change the world's perception of organic beauty products, Sasha Plavsic introduced ILIA in 2011. Its ethical-sustainable approach is present throughout each product, from the nourishing and rejuvenating botanical-based formulas to the sleek recycled aluminum packaging. ILIA is dedicated to creating the purest products possible, with up to 85% bioactive organic ingredients making up each formulation. In combining skin-comforting elements with on-trend pigments, ILIA sets itself apart as the go-to brand for color-centric organic beauty.

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