VITAMIN C BRIGHTENING HAIR TREATMENT

description

This lightweight serum has been formulated with two powerful ingredients (VCIP and LUSTREPLEX™ ) to work on the hair cuticle to help repair damaged hair, reduce frizz and visibly brighten dull hair and increase gloss. Dull and lackluster hair can be caused by several factors including diet, dehydration, bleaching, chlorine, heat damage or excessive washing. VCIP works to treat dull, lacklustre hair by helping to restore the hair from being hydrophilic (damaged) back to hydrophobic (healthy) through lipid deposition and helps to rebuild the hair’s natural barrier and smoothing the cortex surface, resulting in glossy, shinier hair instantly. STYLING TIPS & TRICKS: "You need summer hairstyles that can withstand hot and humid weather. Best to achieve this is by embracing your own hair texture and working with it not against it. Add Vitamin C Brightening Hair Treatment from roots to tips and Shea Oil Hair Treatment to the ends of long towel dry hair, braid it into 3 plaits (leave the ends straight) and let it air dry whilst doing your make up and getting dressed. Once dry undo the plaits, gently run your fingers through to loosen the waves (don’t brush it) and you're ready to go. Your hair will feel healthy, nourished and runway ready" Bjorn Krischker - Session Hair Stylist & Men's Groomer For more tips, visit the askINKEY section below. KEY CLAIMS: This product starts to repair hair after only 15 minutes, as it works at room temperature* KEY INGREDIENTS: 0.5% VCIP 2% LUSTREPLEX™** 1% BETAINE *Based on clinical testing with a formula containing 0.5% VCIP **Lustreplex™ is a trademark of Croda Personal Care.

ingredients

Water (Aqua /Eau), PEG-40 Hydrogenated Castor Oil, Polyquaternium-70, Betaine, Panthenol, Phenoxyethanol, Polyquaternium-37, Ascorbyl Tetraisopalmitate, Citronellyl Methylcrotonate, Dipropylene Glycol, Sodium Metabisulfite, Ethylhexylglycerin, Trisodium Ethylenediamine Disuccinate.