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3.6

426 reviews

63%
would repurchase
4.0/5
package quality

price range

ingredients

Aqueous extracts: lavender extract, aloe vera leaf juice, rosemary leaf extract, ammonium lauryl sulfate, disodium laureth sulfosuccinate, lauramidopropyl betaine, peg-6 cocamide, peg-7 dimethicone isostearate, babassuamidopropyl betaine, hydroxy propyltrimonium hydrolyzed wheat protein, hydrolyzed brazil nut protein, wheat amino acids, avocado oil, glycerin, tocopherol acetate, ascorbyl palmitate, guar hydroxypropyltrimonium chloride, peg-30 castor oil, sodium sulfate, fragrance, geraniol, linalool, citronellol, benzyl benzoate, limonene,sodium chloride, polysorbate 80, sodium gluconate, maltodextrin, potassium sorbate, sodium benzoate, annatto (Cl 75120)

Reviews

Reviews


5.0
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13 years ago

A current shampoo , i am hooked on smell because i smell like fresh plants and you can tell the ingredients is of such a good quality - plant based . Hmmm the smell is soo goooodd i feel like washing ...Read more

2 people found this review helpful. Did you?

About reviewer (19 reviews)

Age19-24

SkinNormal, Fair-Medium, Not Sure

HairBrown, Straight, Medium

EyesGreen



5.0
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13 years ago

This is my HG of shampoos. Stylist recommended it to me after she noticed over the course of several haircuts that I had build up in my hair, ie, that my shampoo and/or conditioner was leaving a film ...Read more

1 person found this review helpful. Did you?

About reviewer (4 reviews)

Age25-29

SkinCombination, Fair, Not Sure

HairBrown, Other, Other

EyesBlue


4.0
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13 years ago

I like this shampoo. My hair is baby fine and stick straight although I have a lot of it. It's colored but not bleached and is slightly dry. If I use a mass-market product I tend to have breakage, b...Read more

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About reviewer (69 reviews)

Age36-43

SkinCombination, Medium

HairBlond

EyesGreen


5.0
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14 years ago

This product is wonderful! I love that while I'm using it I actually feel like I'm doing something good for my hair! I am at a slight advantage to some other clientele on here, because I work at a sal...Read more

1 person found this review helpful. Did you?

About reviewer (6 reviews)

Age19-24

SkinOily, Fair, Neutral

HairBlond, Straight, Fine

EyesGreen


5.0
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14 years ago

This has become one my favourites since I bought it with the matching conditioner two months ago. My hair is fine, easily damaged and prone to oily roots, so I wash it and blow dry everyday. Shampure ...Read more

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About reviewer (100 reviews)

Age19-24

SkinOily, Fair, Not Sure

HairBlond, Straight, Fine

EyesBlue


4.0
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14 years ago

One of my bathroom staples! Not overly fragranced. Rinses out clean and has (some) natural stuff in there. I use this along with my current fave hair treatment and if i color my hair then i switch to ...Read more

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About reviewer (870 reviews)

Age25-29

SkinCombination, Tan, Not Sure

HairBlack, Other, Other

EyesBrown


3.0
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14 years ago

I adore this shampoo. I have very fine hair that gets greasy really quickly (within 24 hours after washing). I love this shampoo because it makes my hair really clean, but still isn't drying on my hai...Read more

1 person found this review helpful. Did you?

About reviewer (107 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrunette, Straight, Other

EyesBrown


1.0
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14 years ago

Shampure gave my hair fullness and shine. After using it for awhile, I realized it was irritating my scalp.

1 person found this review helpful. Did you?

About reviewer (722 reviews)

Age56 & Over

SkinDry, Fair-Medium, Warm

HairGrey, Wavy, Medium

EyesBrown


5.0
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14 years ago

This has been a staple shampoo of mine for many years, but of course I alternate with various other products. It is a mild, yet effectively cleansing shampoo on my color treated (root color and highli...Read more

1 person found this review helpful. Did you?

About reviewer (72 reviews)

Age36-43

SkinDry, Medium, Warm

HairBrunette, Wavy, Medium

EyesBlue


5.0
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14 years ago

As many others have mentioned, the scent is amazing. I love it. I have hair that reaches below my hips, and just a little bit of shampoo (nickel sized) on my scalp is plenty for a good cleansing. The...Read more

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About reviewer (4 reviews)

Age36-43

SkinSensitive, Medium, Neutral

HairBrown, Straight, Medium

EyesBrown


1.0
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14 years ago

Nothing very gentle about this in my experience. Like every Aveda product I've ever tried it's heavily fragranced (albeit naturally), just opening the bottles invariably make me sneeze. The Aveda sce...Read more

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About reviewer (64 reviews)

Age36-43

SkinSensitive, Fair, Cool

HairBlond, Straight, Fine

EyesGreen


5.0
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14 years ago

I love, love, love Aveda products and this one is no exception. Having been introduced to the product by a friend while visiting in America, I fell in love with the scent and the way it made my hair ...Read more

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About reviewer (5 reviews)

AgeUnder 18

SkinNormal, Fair, Not Sure

HairBlond, Straight, Fine

EyesBlue


4.0
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14 years ago

I enjoy many Aveda products, and several have premier league status for me. The Shampure line doesn’t quite wow me like the incredible Smooth Elements or Scalp Benefits lines, but it has a big plus, ...Read more

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About reviewer (663 reviews)

Age30-35

SkinSensitive, Fair, Warm

HairBlond, Kinky, Medium

EyesBlue


5.0
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14 years ago

This is pretty much my favorite shampoo. I used to feel like it was really, really drying to my hair- but when I brought it up with my (Aveda) stylist, he said that I was probably using too much. I no...Read more

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About reviewer (1 reviews)

Age19-24

SkinCombination

HairBlond

EyesOther


4.0
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15 years ago

I do love Aveda products and this shampoo is no exception. I love the smell and I think it effectively removes all residue from my hair. This may be the reason I'm giving it a 4 instead of 5: it can...Read more

1 person found this review helpful. Did you?

About reviewer (25 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairBlond, Other, Other

EyesGreen


4.0
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15 years ago

I went to get Brilliant, but seeing as they were sold out...I got this instead. I think it's a tad drying, but otherwise gave me really light feeling, thick looking hair. And the smell is fantastic. I...Read more

1 person found this review helpful. Did you?

About reviewer (4 reviews)

Age30-35

SkinDry, Fair, Warm

HairBrunette, Other, Fine

EyesBrown


1.0
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15 years ago

The smell is the only thing I loved about this shampoo. I have quite fine hair and it did not suit it at all. It made my hair feel dry and heavy. It was really horrible. I think I would have had bette...Read more

1 person found this review helpful. Did you?

About reviewer (4 reviews)

Age25-29

SkinNormal, Fair-Medium

HairBrown

EyesBlue


4.0
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15 years ago

Not exactly HG type material, but a very good, basic shampoo. Cleans well without stripping. Does not weigh down my fine hair. Has the unique Aveda scent to it, but this one is more on the soapy sid...Read more

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About reviewer (107 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBrown, Other, Fine

EyesBrown


5.0
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15 years ago

I have color treated hair, I have been using this shampoo with Aveda color conserve. This one does a really good job on purifying, I feel my hair is so clean after I use it. It's also very gentle on m...Read more

1 person found this review helpful. Did you?

About reviewer (43 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Coarse

EyesBrown


5.0
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15 years ago

To be honest, this is what I use to wash my makeup brushes! :) For my hair, it would be fine if I didn't have double process color. I need something more intensely hydrating. I am a cosmetologist, and...Read more

2 people found this review helpful. Did you?

About reviewer (23 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrunette, Wavy, Medium

EyesHazel