54%
would repurchase
3.8/5
package quality

price range

Reviews

Reviews


5.0
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a year ago

I recently found this product when a friend passed it along to me. I love it! It makes my 63 year old skin look smooth and flawless. It doesn't settle into my pores, and it provides moisture. So ...Read more

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About reviewer (10 reviews)

Age56 & Over

SkinAcne-prone, Fair-Medium

HairBlond

EyesBrown



3.0
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6 years ago

I LOVE this foundation! I never would have picked it up if Ulta had not been giving it as a GWP because honestly, I've never had good luck with compact cream foundations. I've always found them to be ...Read more

3 people found this review helpful. Did you?

About reviewer (227 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesHazel


4.0
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6 years ago

Boy, was this a surprise! I was never really a huge IT Cosmetics fan, as I tried their CC cream and I hated it, so I just wrote the whole line off. I was wrong! Ulta recently had a deal where if you p...Read more

6 people found this review helpful. Did you?

About reviewer (3 reviews)

Age36-43

SkinOther, Other

HairOther

EyesOther


3.0
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7 years ago

I’m on the fence about this. I purchased it after learning my HG Take a Deep Breath compact foundation by Philosophy was discontinued. I prefer a compact foundstion bc I usually put on my makeup at wo...Read more

2 people found this review helpful. Did you?

About reviewer (118 reviews)

Age36-43

SkinAcne-prone, Fair

HairBlack

EyesBrown


4.0
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7 years ago

I like different foundation finishes and this cream formula is unique in my collection. The compact is well designed with a double lid system to keep it from drying out. Took a lot of trial and error ...Read more

3 people found this review helpful. Did you?

About reviewer (157 reviews)

Age56 & Over

SkinDry, Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


2.0
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7 years ago

Way too heavy and accentuates the few lines that I have (I'm 61). Colors aren't that great either - the medium was way too orangey.

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About reviewer (11 reviews)

Age56 & Over

SkinOther

HairOther

EyesOther


4.0
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7 years ago

I'm 41, normal skin, I don't like a heavy look but wear makeup everyday. It's blendable and buildable - plus my skin feels pampered. For the past 2 tears this has been my HG. I stock up at Ulta when i...Read more

1 person found this review helpful. Did you?

About reviewer (19 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairRed, Wavy, Medium

EyesBlue


2.0
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7 years ago

Greasy and heavy. And the color range is horrible. Fair is too white and Light is just plain orange. I would be a shade in between those lol. I returned it.

4 people found this review helpful. Did you?

About reviewer (239 reviews)

Age30-35

SkinSensitive, Fair, Not Sure

HairBrown, Wavy, Fine

EyesGreen


5.0
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7 years ago

I bought this at my sister’s recommendation. I had been alternately using Giorgio Armani maestro and Mac cream foundation. I am 65 and I feel like at this stage of my life, less is more. I use confi...Read more

10 people found this review helpful. Did you?

About reviewer (30 reviews)

Age56 & Over

SkinDry, Fair, Cool

HairRed, Straight, Coarse

EyesGreen


5.0
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7 years ago

Contrary to some reviews, I love love love this foundation! Most recently I’ve been using Naked Skin by Urban Decay. But my daughter informed me that my makeup was looking “cakey” and like it was just...Read more

15 people found this review helpful. Did you?

About reviewer (11 reviews)

Age56 & Over

SkinCombination, Fair

HairRed

EyesBlue


2.0
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8 years ago

I really disliked this. I could see this in broken little clots all over my skin up close. From far away it looked ok but up close you could see the powder and the serum fighting together on my skin. ...Read more

4 people found this review helpful. Did you?

About reviewer (1680 reviews)

Age56 & Over

SkinSensitive, Fair, Warm

HairBrown, Wavy, Fine

EyesHazel


1.0
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8 years ago

The medium shade had an orange tint. It went on heavy and wet feeling and stayed shiny. I had to top with powder which made it feel even heavier. All that wet, powder, heavy mess and it didn't cover m...Read more

5 people found this review helpful. Did you?

About reviewer (8 reviews)

Age44-55

SkinCombination, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBrown


4.0
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8 years ago

I finished one compact before writing a review. The pros: light is a perfect match, one layer+spot coverage hides many dark spots I have, it doesn't break me out and the spf works like a charm. Cons: ...Read more

9 people found this review helpful. Did you?

About reviewer (14 reviews)

Age44-55

SkinAcne-prone

HairBlond

EyesHazel


1.0
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8 years ago

This does not even deserve one lippie. What a piece of junk this is. I would describe this as a tinted balm. It provides little to no coverage. Sinks into pores and clogs skin. Waste of time and money...Read more

8 people found this review helpful. Did you?

About reviewer (3689 reviews)

Age44-55

SkinCombination, Fair, Cool

HairOther, Straight, Fine

EyesOther


2.0
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from

8 years ago

Like many of the other reviewers, I am a big fan of IT products. Have many of their products and love them. I was so excited about this foundation. I watched so many youtube reviews and it looked p...Read more

11 people found this review helpful. Did you?

About reviewer (95 reviews)

Age44-55

SkinDry, Olive, Warm

HairBrown, Wavy, Medium

EyesBrown


3.0
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8 years ago

This is not the best foundation I've ever used, but it has SPF 50, which is a wonderful thing. This is the first IT Foundation that is a close match to my skin. I have worn IT's "Tan" in the past, b...Read more

7 people found this review helpful. Did you?

About reviewer (826 reviews)

Age44-55

SkinOily, Olive, Warm

HairRed, Curly, Coarse

EyesGreen


2.0
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8 years ago

I found this product to be a huge let down. I generally love IT Cosmetics, particularly their CC cream and airbrush face and eye brushes, and expected to be blown away by this new serum foundation. I ...Read more

7 people found this review helpful. Did you?

About reviewer (119 reviews)

Age30-35

SkinAcne-prone, Fair, Neutral

HairBrunette, Wavy, Fine

EyesBrown


1.0
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8 years ago

This stuff has really bad color choices. I have a continual problem with foundations, liquid and powder because of my very fair skin with red undertones. Most foundations for fair skin have yellow und...Read more

7 people found this review helpful. Did you?

About reviewer (3 reviews)

Age56 & Over

SkinCombination, Fair-Medium

HairBlond

EyesHazel


5.0
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8 years ago

It is wonderful ! I got mine in a set that comes with a brush , is super easy to apply , great coverage and very hydrating , my only complaint is that the amount you get is very little , the packagin...Read more

10 people found this review helpful. Did you?

About reviewer (24 reviews)

Age56 & Over

SkinVery Dry, Fair

HairBlond

EyesBrown


1.0
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8 years ago

This foundation is horrible. Not up to the quality that IT usually produces. I wear almost all of her cosmetics but this one is a major fail. Not full coverage, doesn't stay on, looks greasy after we...Read more

5 people found this review helpful. Did you?

About reviewer (24 reviews)

Age56 & Over

SkinSensitive, Medium

HairBrunette

EyesHazel