Photo Focus Concealer

wet n wild

Created with Sketch.

3.9

60 reviews
75%
would repurchase
4.1/5
package quality
price range

description

Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look.

ingredients

Water/Eau, Dimethicone, Isododecane, Glycerin, Cetyl Peg/Ppg-10/1 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Methyl Methacrylate Crosspolymer, Isopentyldiol, Caprylyl Methicone, Sorbitan Sesquioleate, Silica, Butylene Glycol Dicaprylate/Dicaprate, Propanediol, Quaternium-90 Bentonite, Cetyl Ethylhexanoate, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Triethoxycaprylylsilane, Propylene Carbonate, Phenoxyethanol, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Sodium Dehydroacetate, Hydrogenated Styrene/Isoprene Copolymer, Caprylyl Glycol, Caprylhydroxamic Acid, Sodium Hyaluronate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Hexylene Glycol, Ethylhexylglycerin, Propylene Glycol, Passiflora Edulis Seed Oil, Schinziophyton Rautanenii Kernel Oil, Macadamia Integrifolia Seed Oil, Argania Spinosa Kernel Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Chamomilla Recutita (Matricaria) Flower Extract, Sorbitol, Iron Oxides/Ci 77491, Ci 77492, Ci 77499

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    Reviews

    Reviews

    3.0
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    from
    Val9756

    7 years ago

    Nice light color and applies smoothly, but not enough coverage, even when I gob it on. Might be nice for someone who needs just a dab of concealer.

    About reviewer (28 reviews)

    Age44-55

    SkinCombination, Fair

    HairBrunette

    EyesBrown

    1.0
    Created with Sketch.
    from
    jocox88

    7 years ago

    Bought this last week based on a previous review (claiming it is a dupe for Shape Tape). Got it in a two for $6 deal, so no big loss. This settles in fine lines and cakes underneath the eye and...

    About reviewer (105 reviews)

    Age56 & Over

    SkinDry, Fair-Medium, Cool

    HairSilver, Straight, Fine

    EyesGreen

    3.0
    Created with Sketch.
    from
    Miaoudeminou

    7 years ago

    I'm getting old and have dehydrated skin. To start this had barely any coverage for me. It creased, caked and was gone before midday. I gave up and returned it. I'm sure if you're...

    About reviewer (743 reviews)

    Age30-35

    SkinCombination, Fair, Warm

    HairBrown, Wavy, Medium

    EyesHazel

    4.0
    Created with Sketch.
    from
    LookAtMeImKaileeC

    7 years ago

    I've been hearing this concealer get compared to the Tarte Shape Tape and was quite excited to pick it up, as the ST is among my top TOP concealers ever both in terms of coverage, wear and...

    About reviewer (274 reviews)

    Age25-29

    SkinNormal, Fair, Warm

    HairBrunette, Curly, Fine

    EyesGreen

    5.0
    Created with Sketch.
    from
    heathermrm

    8 years ago

    HG + dupe alert!!! I conducted a week long test of this in light ivory ($4.00) vs. Tarte Shape Tape in fair neutral ($25). As far as opaqueness of coverage resulting in wiping out my under eye...

    About reviewer (626 reviews)

    Age44-55

    SkinCombination, Fair, Neutral

    HairOther, Wavy, Fine

    EyesBlue

    5.0
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    from
    DDMood

    8 years ago

    This concealer is much better than photofocus foundation! Its not creasing under the eyes. The texture is very creamy & smooth. Also, the blendability is out of this world. i only dab once with my...

    About reviewer (14 reviews)

    Age25-29

    SkinOily, Fair, Warm

    HairBrown, Wavy, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    Redwings11

    8 years ago

    I'm not one to wear concealer all that often, only when darkness in the corners or under the eyes is more noticeable than I'd like, but when I do, I reach for this one. I hear it is a dupe for...

    About reviewer (1140 reviews)

    Age44-55

    SkinDry, Fair-Medium, Cool

    HairBrunette, Wavy, Medium

    EyesBlue

    5.0
    Created with Sketch.
    from
    mellymel11

    8 years ago

    I purchased this product out of sheer curiosity. I heard that it was a dupe for tarte shape tape and I tested tarte shape tape at Ulta and I really didn't think it was worth the hype period I went...

    About reviewer (174 reviews)

    Age30-35

    SkinCombination, Medium, Warm

    HairBrunette, Wavy, Fine

    EyesBrown

    4.0
    Created with Sketch.
    from
    jtbeautyx3

    8 years ago

    Wait, I actually really like this! Been using it for a week and the coverage is great. It's definitely comparable to the Tarte Shape Tape Concealer, maybe not as good but still up there in...

    About reviewer (237 reviews)

    Age25-29

    SkinNormal, Fair-Medium, Warm

    HairBlack, Wavy, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    Parkerthomasmom

    8 years ago

    Better than my tried and true 24$ concealer. I have DARK circles that are hereditary that ive been trying ro conceal since 9th grade. I'm still in awe over how even my blend from concealer to...

    About reviewer (1 reviews)

    Age25-29

    SkinOther, Fair-Medium

    HairBlond

    EyesGreen

    1.0
    Created with Sketch.
    from
    lushlife505

    8 years ago

    This was a strange product. I like the tube which looks nice and sleek and the wand applicator. The consistency was on the drier side and thicker than a lot of other concealers I have...

    About reviewer (1268 reviews)

    Age30-35

    SkinOily, Medium, Neutral

    HairBrunette, Wavy, Fine

    EyesBrown

    1.0
    Created with Sketch.
    from
    lushlife505

    8 years ago

    This was a strange product. I like the tube which looks nice and sleek and the wand applicator. The consistency was on the drier side and thicker than a lot of other concealers I have...

    About reviewer (1268 reviews)

    Age30-35

    SkinOily, Medium, Neutral

    HairBrunette, Wavy, Fine

    EyesBrown

    4.0
    Created with Sketch.
    from
    Kjt2516

    8 years ago

    I liked this product. For comparison, a more liquidy concealer such as the maybelline age rewind slide all over my face despite sitting them. Stick concealers tend to be too thick and crease...

    About reviewer (5 reviews)

    Age25-29

    SkinCombination, Fair-Medium

    HairBrunette

    EyesBlue

    3.0
    Created with Sketch.
    from
    aspenbooboo

    8 years ago

    It's just ok. Purchased in Light Ivory, but the color just doesn't go well with my skin. I don't care for the consistency, it's too "thin" for my liking. The sponge brush applicator is not...

    About reviewer (29 reviews)

    Age44-55

    SkinCombination, Fair-Medium, Neutral

    HairBrunette, Curly, Medium

    EyesHazel

    5.0
    Created with Sketch.
    from
    STACEYFFF

    8 years ago

    This is a really smooth to apply, well-wearing concealer. I've been using it over corrector and topped with an application of powder foundation. This combo is working well for my combo 42 year-old...

    About reviewer (142 reviews)

    Age36-43

    SkinCombination, Fair-Medium, Neutral

    HairBrown, Curly, Fine

    EyesGreen

    4.0
    Created with Sketch.
    from
    acciohashi

    8 years ago

    I really like this but it's not the best coverage. Originally, I bought it because JKissa used it and it covered really well for her. Obviously, she has really perfect skin with only hints of...

    About reviewer (65 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium, Warm

    HairBrunette, Straight, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    KatelynTaylor

    8 years ago

    I really like this concealer. It has good coverage and it has an even better price tag! I blend it out with a blender sponge and it dries matte and stays that way throughout the day! Not bad!

    About reviewer (33 reviews)

    Age19-24

    SkinVery Oily, Fair

    HairBrunette

    EyesHazel

    5.0
    Created with Sketch.
    from
    AgentMakeup007

    8 years ago

    I am fairly surprised with this concealer specially for the price (2 Wet n' Wild products for $5 at Walgreens). It is a water based concealer so it is very lightweight and plumping on the skin,...

    About reviewer (399 reviews)

    Age25-29

    SkinOily, Fair-Medium, Warm

    HairRed, Relaxed, Coarse

    EyesHazel

    5.0
    Created with Sketch.
    from
    Key16157

    8 years ago

    I agree with the first reviewer that the shade selection is very poor. I was surprised to see that the lightest shade seemed pretty dark in the tube for my complexion. I assumed that it would look...

    About reviewer (9 reviews)

    Age19-24

    SkinDry, Fair, Neutral

    HairBlond, Wavy, Fine

    EyesBlue

    4.0
    Created with Sketch.
    from
    Baked

    8 years ago

    Wanted to try this so bad ever since this was announced but unfortunately I can't make a full review because there are limited shades... Med/Dan Tan was too orange & Medium Peach was too light &...

    About reviewer (234 reviews)

    Age19-24

    SkinCombination, Tan, Neutral

    HairBrown, Straight, Medium

    EyesBrown

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