56%
would repurchase
4.2/5
package quality

price range

Reviews

Reviews


5.0
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5 years ago

This is my favorite mascara! It's been my go-to mascara for 7+ years now. It has a fine brush so if you are one who likes to add a a lot more on your lashes, this may not be the right fit for you....

About reviewer (1 reviews)

Age25-29

SkinNormal, Medium Brown, Not Sure

HairBlack, Other, Other

EyesHazel



5.0
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7 years ago

Love this ... I’ve had to stop wearing mascara because it just wouldn’t stay - smudging, smearing, flaking. Have tried countless brands but no luck until this one. It’s only been a couple of weeks,...

About reviewer (11 reviews)

Age56 & Over

SkinCombination

HairBrown

EyesGreen


1.0
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8 years ago

This is a huge miss as far as mascara is concerned! It made my lashes look clumpy, and it flaked all over my face! It has a weird plastic brush that was difficult to use.

About reviewer (470 reviews)

Age30-35

SkinOily, Fair-Medium, Cool

HairBrown, Wavy, Medium

EyesBlue


2.0
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9 years ago

My lashes look so unnatural with this product. They look and feel stiff and short (while it is supposed to lengthen!), the black is very black which can be a positive thing, but here it only makes...

About reviewer (351 reviews)

Age36-43

SkinSensitive, Fair-Medium

HairBrunette

EyesHazel


4.0
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9 years ago

This product is really great as a layering tool with another mascara. It lengthens really, really well, and makes your lashes really black without clumping them together or getting "spider lashes"...

About reviewer (125 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBlack

EyesBrown


4.0
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9 years ago

I love this mascara! I love the natural yet dramatic look it gives. I prefer having thin, detailed and dense lashes over clumpy voluminous ones. The only downside for me is that it might be a bit...

About reviewer (3 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesHazel


4.0
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9 years ago

I like this mascara. I think I have been spoiled with the Bobbi Brown long wear one as it comes with such a small wand, that now I find most wands too big. This was the Dior mascara with the...

About reviewer (17 reviews)

Age30-35

SkinSensitive, Fair-Medium, Neutral

HairBrown, Kinky, Other

EyesOther


3.0
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9 years ago

The big let down of this mascara is that it does virtually nothing for volume or length. It is quite black and for the most part, it stays on pretty well with minimal flaking as the day wears on...

About reviewer (35 reviews)

Age30-35

SkinCombination, Fair, Not Sure

HairBrunette, Other, Other

EyesGreen


5.0
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9 years ago

I LOVE this mascara!!! I even have 2 backup tubes of this!!! At first I didn't care much for it and used it with my Givenchy couture volume to separate it afterwards. Until one day I was running...

About reviewer (101 reviews)

Age30-35

SkinVery Oily, Tan, Warm

HairBlack, Wavy, Coarse

EyesBrown


2.0
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9 years ago

Functional, but disappointing. It's very black and doesn't smudge, but it doesn't add length and doesn't build much volume. It doesn't completely dry for a while, so lashes clump together if you...

About reviewer (258 reviews)

Age30-35

SkinOther, Fair

HairBrown

EyesHazel


4.0
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9 years ago

Note: I bought IT-Lash a few months back. I used it a couple times when I first got it and felt that it was uninspiring (then). Forgot about it after I left it at work. Today I had to rush out...

About reviewer (4 reviews)

Age19-24

SkinOther, Fair-Medium

HairBlack

EyesBrown


4.0
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10 years ago

I love this mascara! Pros - inky black colour - does not clump at all! Even after multiple coats. - separates and lengthens every lash - looks natural - unscented - easy clean up -...

About reviewer (18 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesBrown


5.0
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10 years ago

Bought lancomes new grandiose and was appalled by it, so needed to changeASAP. After years of using lancome exclusively, I was so shocked by the poor quality of that mascara that I actually have...

About reviewer (61 reviews)

Age25-29

SkinCombination, Fair

HairBrunette

EyesGreen


5.0
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10 years ago

I love this mascara! I am a big fan of Dior makeup in general, and when i went to the counter the other day to pick up foundation, i came across this brand new mascara. I was in need of some new...

About reviewer (6 reviews)

AgeUnder 18

SkinNormal, Fair-Medium

HairBlond

EyesGreen


5.0
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from

10 years ago

Great purchase. Only have positives to report with this one - Deep black inky shade Products last a long time (5-6 months daily use) Separates, maintains curl and provides lots of...

About reviewer (40 reviews)

Age25-29

SkinCombination, Tan, Warm

HairBrunette, Wavy, Medium

EyesBrown


3.0
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10 years ago

The mascara did not smudge. Brush made it hard to apply the product to lashes.

About reviewer (14 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBlack

EyesOther


3.0
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10 years ago

It's a good mascara, but it just doesn't suit me. I have fine, straight lashes so I look for a mascara that has the ability to create volume and can hold curl. This mascara has the ability to...

About reviewer (47 reviews)

Age30-35

SkinCombination, Medium

HairBrown

EyesBrown


3.0
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10 years ago

Not impressed. I got a sample of this with my last Sephora purchase, and it does nothing out of the ordinary for my lashes. They don't hold curl, look blacker, etc., than any other formula I've...

About reviewer (326 reviews)

Age36-43

SkinSensitive, Fair, Cool

HairBlond, Wavy, Fine

EyesHazel


5.0
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10 years ago

Wow, this mascara took my lash game to the next level. Western mascaras don't hold the curl for my thin lashes, so I have to put a coat of Heroine's Long and Curl mascara before any layering...

About reviewer (5 reviews)

AgeUnder 18

SkinCombination, Medium, Warm

HairBlack, Straight, Medium

EyesBrown


5.0
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from

10 years ago

Wow this mascara is wonderful! I love it because it adds length and volume quickly! I use 2 coats and my lashes look long and fabulous. I am so sick of haviing to try and layer mascaras for that...

About reviewer (441 reviews)

Age25-29

SkinSensitive, Fair, Neutral

HairBlond, Wavy, Coarse

EyesGreen




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