55%
would repurchase
3.3/5
package quality

price range

Reviews

Reviews


1.0
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9 years ago

If you are allergic (not just sensitive ) to hair dye, this product is NOT the answer. If you've had reactions to hair dye (itchy scalp, swollen tongue, severe redness and tightening of skin) with...

About reviewer (1 reviews)

Age44-55

SkinNormal, Fair-Medium

HairBrunette

EyesBrown



1.0
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9 years ago

I got this on sale luckily, but it made my hair super dark. I got this in Dark ash blonde, so i bleached my hair to about a level 6 which is what shade it should be for the hair dye. So i used 20...

About reviewer (36 reviews)

AgeUnder 18

SkinCombination, Medium, Warm

HairOther, Wavy, Coarse

EyesBrown


4.0
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10 years ago

It covesrs grays well and it leaves my hair softer/healthier and shiny. Only caveat is Ion does go on darker than you're expecting. Typically I color my hair with a medium brown but when I...

About reviewer (1 reviews)

Age44-55

SkinCombination, Olive

HairBrunette

EyesGray


5.0
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10 years ago

I've used this product several times and I'm a huge fan of it. I even went so far as to order it at my local Sally's store when I noticed they were always out of it. Not only does it cover grays...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairBrown, Other, Other

EyesBrown


2.0
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11 years ago

ugh. Being a previous happy user of Ion Color Brilliance, I decided to try out their 10 min. color in 7N, dark blonde. My color was a very brassy light brown /dark blonde. I had been using demi 's...

About reviewer (263 reviews)

Age44-55

SkinAcne-prone, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesGreen


4.0
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11 years ago

if you have black hair then this is great for on the go quickie jump in the shower and wash my hair real quick touch ups. haven't heard much good reviews for lighter hair but for dark hair its a...

About reviewer (205 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesHazel


1.0
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11 years ago

I had a wedding to attend as a bridesmaid in 5 days and I needed to cover my greys. I went in to get the usual permanent colour I usually get and the sales girl recommends the 10minute product. ...

About reviewer (1 reviews)

Age36-43

SkinOther, Other

HairOther

EyesOther


1.0
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11 years ago

HATE this color. I purchased a level 4 brown shade and my hair turned JET BLACK (it was red previously). On top of that, it made my hair feel like straw. I love myself with dark hair, but black...

About reviewer (46 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBrunette, Other, Fine

EyesGreen


4.0
Created with Sketch.

11 years ago

This is a new permanent hair color I just purchased at Sally's. I currently use the ion Demi permanent and love it but the grays at my temples were just not getting covered up enough. I really...

About reviewer (180 reviews)

Age44-55

SkinDry, Fair-Medium, Neutral

HairBlond, Curly, Medium

EyesBlue




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