60%
would repurchase
4.2/5
package quality

price range

description

IT’s your full-coverage foundation, hydrating anti-aging serum, broad-spectrum physical sunscreen, brightening color corrector, poreless-finish primer, dark spot concealer and moisturizing day cream. Infused with hydrolyzed collagen, peptides, niacinamide, hyaluronic acid, adenosine, antioxidants and vitamins, your multitasking CC cream provides clinically tested hydration while diffusing the appearance of skin imperfections like acne scarring, wrinkles, redness on skin, dark circles under eyes, large pores, hyperpigmentation and uneven skin tone for flawless-looking coverage that won’t crease or crack. It’s truly your one step for instant complexion perfection!

ingredients

Active Ingredients: Titanium Dioxide (9.0%), Zinc Oxide (6.3%) Inactive Ingredients: Water, Phenyl Trimethicone, Dimethicone, Butylene Glycol, Butylene Glycol Dicaprylate/Dicaprate, Orbignya Oleifera Seed Oil, Butyloctyl Salicylate, Cetyl Peg/Ppg-10/1 Dimethicone, Cyclopentasiloxane, Snail Secretion Filtrate, Aluminum Hydroxide, Magnesium Sulfate, Polyglyceryl-4 Isostearate, Stearic Acid, Cyclohexasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Hexyl Laurate, Calcium Stearate, Triethoxycaprylylsilane, Caprylyl Glycol, Ethyl Hexanediol, Ethylhexylglycerin, Limonene, Citrus Limon (Lemon) Peel Oil, Sorbitan Isostearate, Tocopheryl Acetate, Phenoxyethanol, Citrus Aurantium Bergamia (Bergamot) Fruit Oi 1,2-Hexanediol, Adenosine, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantifolia (Lime) Oil, Pinus Sylvestris Leaf Oil, Linalool, Eucalyptus Globulus Leaf Oil, Glycerin, Citral, Niacinamide, Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Collagen, Steareth-20, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Camellia Sinensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Silk Extract, Hydrolyzed Silk, Sodium Citrate, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7, Citric Acid, Biotin [May Contain]: Titanium Dioxide, Iron Oxides (Ci 77492, Ci 77491, Ci 77499) V281684/2

Reviews

Reviews


3.0
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9 years ago

I don't understand the popularity of this product, granted it covers well, the spf is great, but for me the texture is thick, mask like, and it looks like I am wearing makeup.., the medium color is...

About reviewer (294 reviews)

Age44-55

SkinNormal, Fair-Medium, Cool

HairBlond, Straight, Fine

EyesBlue



3.0
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9 years ago

I was truly looking for something that made my skin look flawless, but natural. This made me look like I was wearing a med to heavy foundation. However, it wasn't very good at covering my big...

About reviewer (20 reviews)

Age36-43

SkinCombination

HairBlond

EyesBlue


2.0
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9 years ago

i heard so many good things about this CC cream & was so excited to try it. What a disappointment! It's really thick and makes my skin look dull. I would try to make it work but the deal breaker is...

About reviewer (112 reviews)

Age36-43

SkinCombination, Fair-Medium, Cool

HairBlond, Wavy, Medium

EyesBlue


5.0
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9 years ago

I've tried so many BB and CC creams. This is the best I've ever tried. It lasts all day with no touch-ups needed. This is by far my favorite. *****

About reviewer (7 reviews)

Age44-55

SkinNormal, Medium, Neutral

HairBrunette, Straight, Medium

EyesBrown


4.0
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9 years ago

I am annoyed that this contains irritating citrus oils because they are not necessary-I even emailed the company to please release a fragrance-free version. But, this product is so much better...

About reviewer (111 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairBlond, Wavy, Fine

EyesBlue


5.0
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9 years ago

I ignored this forever because I dislike "complete coverage." Nobody told me how sheer this could be! This makes me look like I have perfect skin, which at 61 I most emphatically do not have. I...

About reviewer (59 reviews)

Age56 & Over

SkinNormal, Olive, Neutral

HairBlond, Curly, Fine

EyesBrown


2.0
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9 years ago

I wanted to like this and I know many people really do but it didn't work for me. I find it is hard to get even natural looking coverge without it looking cakey. It is also too glowy for me and by...

About reviewer (157 reviews)

Age44-55

SkinNormal, Fair

HairBrunette

EyesBlue


5.0
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9 years ago

I've been using this for the course of a year now and all I can say is that I love this product. I have normal/dry skin with early signs of aging. I'm 42 btw. This is not a full coverage...

About reviewer (107 reviews)

Age36-43

SkinOther, Olive, Neutral

HairBrunette, Wavy, Medium

EyesBrown


4.0
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9 years ago

I love this stuff. Medium/light coverage and makes your skin really even!

About reviewer (1 reviews)

Age25-29

SkinOily, Fair-Medium

HairOther

EyesGreen


3.0
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9 years ago

I was searching for a BB cream with a little more coverage and I kept hearing about this product. So, one day I went out and bought it, only to return it a week later. The packaging is lovely, a...

About reviewer (11 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesBrown


2.0
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9 years ago

This foundation to me is very heavy and does not look very natural. This seems to be a foundation not a CC cream. I purchased this to put on when I go for walks in lieu of just sunscreen. This has...

About reviewer (2 reviews)

Age44-55

SkinCombination, Fair

HairBlond

EyesBlue


3.0
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9 years ago

I wanted to try this because it seemed like it would simplify my routine and also hydrate my very dry skin. It definitely did minimize my dry patches better than the other foundations I was using,...

About reviewer (10 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBrunette, Wavy, Fine

EyesBrown


5.0
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9 years ago

Currently my favorite HG foundation. It's a med coverage natural-ish looking foundation. I apply it a beauty blender. I am a NW15 and I mix the two lightest colors and have the perfect shade. Last...

About reviewer (43 reviews)

Age36-43

SkinAcne-prone, Fair, Cool

HairOther, Wavy, Fine

EyesHazel


4.0
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9 years ago

Very nice for the summer months. It has a fairly medium coverage (I am used to F&B, sheerer things), and I love the story behind "IT Cosmetics." My only complaint is that it runs a tad dark for me...

About reviewer (22 reviews)

Age36-43

SkinNormal, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
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9 years ago

I am converted to this after years of using high coverage liquid foundation. The formula is creamy, has excellent coverage, gives a natural glow over wear. I find that I use less concealer...

About reviewer (17 reviews)

Age30-35

SkinOily, Fair-Medium, Neutral

HairBlack, Other, Other

EyesBrown


5.0
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9 years ago

I love this cc cream! I have regular and illuminating. Goes on smooth, provides light to medium coverage. It's so easy to wear, love it for days when don't want to use a lot of makeup

About reviewer (36 reviews)

Age36-43

SkinNormal, Medium

HairBlond

EyesGreen


5.0
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9 years ago

This product is amazing to me! I love everything about it. I use the color Medium and, luckily, it's a perfect match for me. It applies flawlessly. I usually just use my fingers which saves me...

About reviewer (3 reviews)

Age56 & Over

SkinDry, Fair-Medium, Neutral

HairBrown, Wavy, Medium

EyesBlue


5.0
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9 years ago

I discovered this product at Ulta a few months ago. I will never be without it as long as "IT" cosmetics makes this. I have tried several BB & CC creams from other companies but keep coming back to...

About reviewer (4 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrown

EyesBrown


5.0
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9 years ago

I've been using this for 2 years now, and haven't come close to finding anything near as good. gives great coverage that lasts all day, has improved my skin tone and texture with use, and looks...

About reviewer (8 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairRed, Wavy, Fine

EyesBlue


5.0
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9 years ago

Incredible stuff. Super emollient, full coverage, and best of all keeps my makeup on my face all day. Does a great job of filling any lines as well. I got it as a deluxe sample but we be totally...

About reviewer (741 reviews)

Age25-29

SkinOther, Fair-Medium

HairBlack

EyesBrown