60%
would repurchase
4.2/5
package quality

price range

description

IT’s your full-coverage foundation, hydrating anti-aging serum, broad-spectrum physical sunscreen, brightening color corrector, poreless-finish primer, dark spot concealer and moisturizing day cream. Infused with hydrolyzed collagen, peptides, niacinamide, hyaluronic acid, adenosine, antioxidants and vitamins, your multitasking CC cream provides clinically tested hydration while diffusing the appearance of skin imperfections like acne scarring, wrinkles, redness on skin, dark circles under eyes, large pores, hyperpigmentation and uneven skin tone for flawless-looking coverage that won’t crease or crack. It’s truly your one step for instant complexion perfection!

ingredients

Active Ingredients: Titanium Dioxide (9.0%), Zinc Oxide (6.3%) Inactive Ingredients: Water, Phenyl Trimethicone, Dimethicone, Butylene Glycol, Butylene Glycol Dicaprylate/Dicaprate, Orbignya Oleifera Seed Oil, Butyloctyl Salicylate, Cetyl Peg/Ppg-10/1 Dimethicone, Cyclopentasiloxane, Snail Secretion Filtrate, Aluminum Hydroxide, Magnesium Sulfate, Polyglyceryl-4 Isostearate, Stearic Acid, Cyclohexasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Hexyl Laurate, Calcium Stearate, Triethoxycaprylylsilane, Caprylyl Glycol, Ethyl Hexanediol, Ethylhexylglycerin, Limonene, Citrus Limon (Lemon) Peel Oil, Sorbitan Isostearate, Tocopheryl Acetate, Phenoxyethanol, Citrus Aurantium Bergamia (Bergamot) Fruit Oi 1,2-Hexanediol, Adenosine, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantifolia (Lime) Oil, Pinus Sylvestris Leaf Oil, Linalool, Eucalyptus Globulus Leaf Oil, Glycerin, Citral, Niacinamide, Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Collagen, Steareth-20, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Camellia Sinensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Silk Extract, Hydrolyzed Silk, Sodium Citrate, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7, Citric Acid, Biotin [May Contain]: Titanium Dioxide, Iron Oxides (Ci 77492, Ci 77491, Ci 77499) V281684/2

Reviews

Reviews


5.0
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8 years ago

My skin is way, way, WAY oily, and I have rosacea, so trying out foundations always operates on a learning curve for me. I was using Bobbi Brown's stick foundation, which was gorgeous for the...

About reviewer (13 reviews)

Age36-43

SkinOily, Fair, Neutral

HairRed, Straight, Fine

EyesBrown



4.0
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8 years ago

I have purchased this CC Cream twice now. I do like it overall but would like to state a few glitches about it. 1. The color selection is fairly limited. I am fair but with pink undertones. This...

About reviewer (68 reviews)

Age44-55

SkinOily, Fair

HairBlond

EyesBlue


4.0
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8 years ago

I've been using It cosmetics for some time I love this product it doesn't feel heavy and I see an improvement in my overall skin. I highly recommend

About reviewer (50 reviews)

Age44-55

SkinCombination, Medium

HairBrunette

EyesBrown


4.0
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8 years ago

I like this quite a bit. I was looking for something less matte than the Juice Beauty Serum Foundation(later referred to as JBSF), but with better coverage than the Juice Beauty CC cream(hereafter...

About reviewer (8 reviews)

Age30-35

SkinSensitive, Fair, Neutral

HairBlond, Wavy, Fine

EyesHazel


1.0
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8 years ago

I'm a big fan of BB creams and buildable coverage foundation. I thought that this product would be a harmonious marriage between the two. The first problem I have is that I can't stand the...

About reviewer (21 reviews)

Age25-29

SkinCombination, Medium, Not Sure

HairBrown, Straight, Fine

EyesBrown


4.0
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from

8 years ago

As a big The Anna Edit fan, I was eyeing this cc cream up for yonks, Anna being such a fan girl of this stuff. A friend of mine went to the US and bought two of these in Light (she's NW20 and I'm...

About reviewer (446 reviews)

Age36-43

SkinDry, Fair-Medium, Warm

HairRed, Wavy, Coarse

EyesGreen


4.0
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8 years ago

I would give this a 4.5. My skin is a mess - acne scars, sun spots, redness, dry spots, crow's feet, dark circles - you name it. I need a full coverage foundation but the last few years all brands...

About reviewer (157 reviews)

Age56 & Over

SkinDry, Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


4.0
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8 years ago

I am really liking the IT cosmetics your skin but better SPF 50 CC cream. I purchased it in medium. I normally can not do CC or BB creams because the either contain octinoxate or bismuth...

About reviewer (10 reviews)

Age36-43

SkinAcne-prone, Medium

HairBlack

EyesBlack


4.0
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8 years ago

I just bought my second tube, because my first choice (light) was too dark. Fair skinned ladies, this may work for you if you have tanned skin. Currently, I am mixing fair with light. It is just...

About reviewer (46 reviews)

Age36-43

SkinDry, Fair-Medium

HairBrown

EyesBrown


5.0
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8 years ago

I am NW 20 and mix two shades fair & light and I've gotten the perfect shade for me. I wasn't sure I loved it on bare skin or even over my Olay 7 effects moisturizer but I decided to put my...

About reviewer (43 reviews)

Age56 & Over

SkinDry, Fair

HairBlond

EyesGreen


4.0
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8 years ago

I have switched foundations but keep coming back to this one. It's definitely not a full coverage foundation but it does great things for my dry skin. You can layer it and it does not get cakey....

About reviewer (3 reviews)

Age36-43

SkinNormal, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown


2.0
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8 years ago

I so wanted to like this after hearing and reading so many good reviews but alas no. When I first applied it I was so pleased but this did not last long. Within an hour it had collected in my...

About reviewer (203 reviews)

Age44-55

SkinOily, Fair-Medium, Neutral

HairBlond, Wavy, Coarse

EyesBlue


5.0
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8 years ago

I like this, don't get me wrong, but I find I liked it a lot more when I first started using it as opposed to now. Maybe it's the season change, but I need to thin this out with a beauty blender or...

About reviewer (382 reviews)

Age25-29

SkinAcne-prone, Fair, Neutral

HairOther, Curly, Fine

EyesHazel


2.0
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8 years ago

I bought this a few years back when it first became popular. I didn't like the heaviness of it and felt it didn't improve the look of my skin. Of course why would we put a CC cream or foundation on...

About reviewer (101 reviews)

Age56 & Over

SkinCombination, Fair, Cool

HairBrown, Curly, Medium

EyesBlue


5.0
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8 years ago

I will start by saying that I am not a fan of CC Creams or BB Creams. All the ones I have tried have promised a lot but just ended up oily with no coverage-until this one. I bought a travel sized...

About reviewer (88 reviews)

Age56 & Over

SkinSensitive, Fair, Not Sure

HairBlond, Straight, Fine

EyesBlue


1.0
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8 years ago

I too bought this in Fair. It is just that, fair but overpriced. It felt nice when applied but the fact is that the coverage is not great, and several applications are needed in order to get even...

About reviewer (947 reviews)

Age56 & Over

SkinNormal, Fair, Warm

HairBrown, Straight, Medium

EyesHazel


4.0
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8 years ago

In FAIR: I bout this when it 1st hit the market and the lightest shade was Light. I hated it: •too moisturizing •too dark •didn't last long That was some years ago. I'm a natural-born...

About reviewer (6 reviews)

Age44-55

SkinOily, Fair, Warm

HairRed, Wavy, Fine

EyesGray


5.0
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8 years ago

I heard so much about this product, I finally decided to try it at ULTA. I'm 50, Mediterranean/fair skinned, not too many lines have slightly normal/dry skin. As I've gotten older, I need to look...

About reviewer (32 reviews)

Age44-55

SkinDry, Fair-Medium, Warm

HairBrunette, Curly, Fine

EyesBrown


3.0
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8 years ago

I liked to use this product to cover up redness on my face. It gives you light to medium coverage and applies well with fingertips. I found it to be moisturizing and alright to wear, but since it...

About reviewer (8 reviews)

Age25-29

SkinDry, Fair, Cool

HairRed, Curly, Fine

EyesHazel


4.0
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8 years ago

I have dry skin so I need to apply some kind of moisturizer first--I usually apply a good moisturizing spf lotion for the face. Onto the IT spf 50 CC, it has a lemon smell at first, but it goes...

About reviewer (66 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairBlond, Straight, Other

EyesBlue