Zoom-In Ultimate Mascara

FLOWER Beauty

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3.7

54 reviews
62%
would repurchase
4.2/5
package quality
price range
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    Reviews

    Reviews

    3.0
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    from
    HunnyBear12234

    6 years ago

    I love Drew Barrymore so I was excited to try some things out from her brand but I was so disappointed with this mascara! The first time I used it the brush picked up way too much product and was...

    About reviewer (90 reviews)

    Age25-29

    SkinNormal, Medium, Not Sure

    HairBrown, Straight, Fine

    EyesBrown

    2.0
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    from
    KeithRichards

    7 years ago

    The pros: Doesn't irritate my sensitive eyes... as much. This has probably been the least irritating for me, but I haven't found a holy grail yet. It also stays on pretty well without flaking. I'm...

    About reviewer (55 reviews)

    Age19-24

    SkinSensitive, Fair-Medium, Warm

    HairBlack, Wavy, Fine

    EyesGray

    5.0
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    from
    SuzanneAC

    8 years ago

    I have short, not thick lashes. This allows me to build and build and I think they look so much longer. I like that the brush is adjustable, so I can find just the right density of the bristles....

    About reviewer (4 reviews)

    Age30-35

    SkinCombination, Fair, Neutral

    HairBrown, Wavy, Coarse

    EyesBlue

    2.0
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    from
    iamommy

    8 years ago

    I think the packaging is brilliant, but the formula is just terrible. The brushes would probably work well with a decent formula. I have to apply multiple coats and worst of all, it's so flaky....

    About reviewer (39 reviews)

    Age25-29

    SkinDry, Other

    HairRed

    EyesBrown

    2.0
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    from
    Sr3rdeye52

    9 years ago

    Had better from 99 cent store. Was hard to use too long brush, flaked while applying, scent not good. Wouldn't recommend!.

    About reviewer (1 reviews)

    Age56 & Over

    SkinOther, Fair

    HairBrown

    EyesBrown

    1.0
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    from
    beachblond

    9 years ago

    Really smells like throw up. I know your not sticking it in your nose, but the wand gets so close to you face.It's vile I don't care if the product works well. I would never try any more Flower...

    About reviewer (46 reviews)

    Age44-55

    SkinCombination, Fair, Not Sure

    HairBlond, Curly, Fine

    EyesBlue

    2.0
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    from
    Jessicka8

    9 years ago

    I bought this mascara after hearing how much my mom liked it and the second time i used it i pulled the wand out and the wand was full of product!I tried twisting the brush and wiping it off but...

    About reviewer (2 reviews)

    AgeUnder 18

    SkinCombination, Fair

    HairBrown

    EyesGreen

    3.0
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    from
    reggielover

    9 years ago

    not too bad. I like that it's cruelty-free.

    About reviewer (23 reviews)

    Age56 & Over

    SkinCombination, Fair, Cool

    HairSilver, Straight, Medium

    EyesBlue

    4.0
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    from
    djd381

    9 years ago

    This is my favorite cruelty free drug store mascara. I like the formula so much because it is very build-able. I've never had any smudging or flaking and have been using it for over a year. Unlike...

    About reviewer (4 reviews)

    Age30-35

    SkinNormal, Fair, Warm

    HairBrunette, Straight, Medium

    EyesBrown

    2.0
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    from
    GoatGoatEtc

    9 years ago

    I bought this in the Waterproof Black color. If anything this is a novelty. It's cool that it twists and morphs into 3 different brushes but only one is useful--the default lengthening brush. My...

    About reviewer (45 reviews)

    Age25-29

    SkinOily, Dark, Cool

    HairBlack, Kinky, Coarse

    EyesBrown

    2.0
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    from
    Mirimississippi

    9 years ago

    I was super excited about this mascara because #1 the packaging looks so cool #2 it changes shape. Unfortunately, I fully regret buying it. It left my eyelashes very clumpy, flaky and with no real...

    About reviewer (2 reviews)

    AgeUnder 18

    SkinCombination, Fair

    HairBlond

    EyesGreen

    4.0
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    from
    laurenmt

    9 years ago

    I was looking for an everyday mascara that was not waterproof and I came across this while looking through instagram. I love the settings that it has and I stuck with the volume setting. It...

    About reviewer (104 reviews)

    Age30-35

    SkinAcne-prone, Other

    HairBrown

    EyesBrown

    2.0
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    from
    JessicaaMorgan

    9 years ago

    Color was great, but every time I wore it, I would wake up looking like I had pink eye. My eyes would be crusty, extremely red, and hard to open. They would burn too. Only bad reaction I've ever...

    About reviewer (1 reviews)

    AgeUnder 18

    SkinCombination, Olive

    HairBrunette

    EyesGray

    2.0
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    from
    Sandygee09

    9 years ago

    I wanted to like this one- the paraben free and versatile wand were so cool to read about. My big problem with this mascara is... It made my lashes fall out!!! Not like one time - EACH time I used...

    About reviewer (11 reviews)

    Age36-43

    SkinNormal, Fair-Medium, Warm

    HairBrown, Wavy, Medium

    EyesBrown

    4.0
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    from
    jr_mint

    10 years ago

    Ooooh, I love! I'd never seen a mascara with three "settings" before, until now. Like other reviewers have mentioned, I figured it was a nuance to help push the product, and it probably kind of...

    About reviewer (38 reviews)

    Age30-35

    SkinOily, Medium Brown, Warm

    HairBrown, Straight, Fine

    EyesBrown

    5.0
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    from
    LABeautyGal

    10 years ago

    This is my 3rd purchase from Flower and so far I am very impressed with this. I thought the brush was gimmicky at first, but I actually love it. It's a versatile product. I have not experienced any...

    About reviewer (24 reviews)

    Age

    SkinCombination, Tan, Neutral

    HairOther, Other, Other

    EyesOther

    5.0
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    from
    lovetomixitup2

    10 years ago

    It stays on which is what I like about it. A little tough to remove.

    About reviewer (2 reviews)

    Age44-55

    SkinCombination, Fair-Medium

    HairRed

    EyesGreen

    4.0
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    from
    MissLeopard83

    10 years ago

    After buying several different kinds of mascara, I fell in love with this one. I'd been using different kinds of name brand waterproof mascara but they would cause my lashes to dry out and/or fall...

    About reviewer (3 reviews)

    Age30-35

    SkinSensitive, Fair, Cool

    HairBlond, Wavy, Fine

    EyesHazel

    5.0
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    from
    Alyciaas

    10 years ago

    Been using almost 2 months and I love it. I was super skeptical at first, but I've been converted. I have super straight lashes and religiously use a curler and waterproof mascara. Regular mascara...

    About reviewer (4 reviews)

    Age19-24

    SkinOther, Other

    HairBrunette

    EyesBlue

    2.0
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    from
    nathaliez

    10 years ago

    Ok, it is a ok mascara, but if I compare it to Le volume de Chanel which is my absolute top, it isn't anything great..doesn't lengthen terribly, doesn't thicken much, so I wasn'toverly impressed by...

    About reviewer (294 reviews)

    Age44-55

    SkinNormal, Fair-Medium, Cool

    HairBlond, Straight, Fine

    EyesBlue

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