64%
would repurchase
3.8/5
package quality

price range

description

ingredients

Water (Aqua), Pentylene Glycol, PVP, Butylene Glycol, Glycerin, Hydroxyethylcellulose, Phenoxyethanol, Panthenol, Methylparaben, Disodium EDTA, PPG 26 Buteth 26, PEG 40 Hydrogenated Castor Oil, Arginine, Caffeine, Lithium Magnesium Sodium Silicate, Apigenin, Myristoyl Pentapeptide 17, Biotin, Hydrolyzed Keratin, Sodium Hyaluronate, Oleanic Acid, Biotinoyl Tripeptide 1, Sodium Sulfate, Potassium Sorbate, Bambusa Arundinacea (Bamboo) Leaf Extract, Sodium Benzoate

Reviews

Reviews


4.0
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13 years ago

So I have been on the hunt for several years for a replacement for Max Factor 2000 calorie mascara. I have tried a few: Cover Girl Lash blast (volume, length), define a lash, lorac, dior, another...

About reviewer (46 reviews)

Age30-35

SkinCombination, Fair-Medium, Cool

HairBlond, Straight, Fine

EyesBlue



4.0
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13 years ago

I loved this mascara! When I wore it, it looked like I had false lashes on. I've always used multiple mascaras, but this did the job of all those lengthening, volumizing, etc. mascaras in one! I...

About reviewer (10 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrunette

EyesGreen


4.0
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13 years ago

This stuff is very smudgable. If you sweat or rub your eyes it will not only raccoon, but will also burn like he'll. You must be very careful applying it because a smudge is near impossible to...

About reviewer (54 reviews)

Age25-29

SkinCombination, Medium, Cool

HairBrunette, Wavy, Coarse

EyesHazel


5.0
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13 years ago

I passed by this a hundred times before deciding to try it. I was looking for something that would make my lashes grow or at least a mascara that would make them look longer. Wearing waterproof...

About reviewer (223 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBrown, Wavy, Medium

EyesBrown


5.0
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13 years ago

I can't tell you how many people ask me if I have on fake lashes. I have been using this stuff, daily for about 1 year. And I do see a difference, I could afford to go a little cheaper and my...

About reviewer (7 reviews)

Age30-35

SkinCombination, Dark, Warm

HairBlack, Kinky, Coarse

EyesBlack


4.0
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13 years ago

This is a good, cheap mascara. I can't attest to its lash-growing abilities--I don't think any mascara will help--but the formula doesn't flake or smudge and the brush makes it easy to get every...

About reviewer (50 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBlond, Straight, Medium

EyesBlue


3.0
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13 years ago

So this did absolutely nothing for my eyelashes. Nothing. Nada. :( BRUSH. The brush is a subtle diamond shape, with lots of little bristles. I actually like the brush a lot. FORMULA. In the...

About reviewer (11 reviews)

AgeUnder 18

SkinCombination, Olive, Warm

HairBrown, Other, Other

EyesBrown


4.0
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13 years ago

I got this as a gift, and I like it. It feels light on my lashes, unlike other ones that drag my curls down or feels like your wearing a lot, you know what I mean? It last all day and looks...

About reviewer (107 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Cool

HairBlack, Straight, Medium

EyesBrown


4.0
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13 years ago

I really, really liked this mascara. The wand was long and got into corners and hard to reach places, and the brush did a very nice job of accentuating the curl of my lashes. The colour I got was...

About reviewer (300 reviews)

AgeUnder 18

SkinCombination, Fair, Neutral

HairRed, Straight, Fine

EyesHazel


3.0
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13 years ago

At first I was very optimistic about this product. However, after a 3months of constant use I noticed more & more of my eyelashes were falling out. I didn't notice any length growth which it...

About reviewer (39 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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13 years ago

i have a ton of mascaras, because i love them but im very picky about the ones i buy. me and my best friend have been using this for a few months and we ADORE it. hands down the BEST mascara i've...

About reviewer (7 reviews)

AgeUnder 18

SkinNormal, Medium

HairBlond

EyesHazel


2.0
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13 years ago

At first I did really enjoy this product. I loved the wand, it really did separate my lashes and made them look decently long. I really liked the look of the tube of the mascara. It's easy to find...

About reviewer (43 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrunette, Wavy, Medium

EyesBrown


4.0
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13 years ago

Due to the reviews here I decided to try it over a month ago. I still can't say if my lashes have grown due to it but regarless I like it enough that I bought a back up tube and plan right now to...

About reviewer (65 reviews)

Age44-55

SkinDry, Fair-Medium, Neutral

HairRed, Wavy, Medium

EyesBlue


5.0
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13 years ago

Normally, I do not like Rimmel products but I tried this. It is FANTASTIC! I do not know if it will actually lengthen my eyelashes since I have only been using it for a week, but as a mascara, it...

About reviewer (43 reviews)

Age44-55

SkinCombination

HairBrown

EyesGreen


5.0
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13 years ago

This is the first time I've tried a Rimmel mascara, and I must say, I am quite impressed. It definitely makes my lashes a lot longer, and also fuller. Even though it is not waterproof, I was...

About reviewer (10 reviews)

Age36-43

SkinOily, Other

HairBlond

EyesHazel


5.0
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13 years ago

If you're looking for volume, look elsewhere, but if you want length, this is it. First thing I noticed was the nice packaging and clean and precise-looking brush, which already impressed me. The...

About reviewer (13 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBlond, Straight, Fine

EyesBrown


5.0
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13 years ago

What a great mascara! I have been using this for about 4 months and this became my HG mascara. It is very lengthening and somewhat buildable and gives a decent amount of volume but the best part of...

About reviewer (14 reviews)

Age25-29

SkinSensitive, Fair-Medium, Neutral

HairBlack, Straight, Fine

EyesBrown


4.0
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13 years ago

I use this mascara mostly everyday. It never clumps on me and each lash is left coated. I have no idea if it actually made my lashes longer, but they sure looked like they were. My only complaint...

About reviewer (7 reviews)

AgeUnder 18

SkinCombination, Medium

HairBrunette

EyesBrown


4.0
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13 years ago

This mascara is amazing at lengthening, one of the most lengthening mascaras I tried, more than double my natural lash length. I have normal length lashes not really short but not long either. I...

About reviewer (5 reviews)

AgeUnder 18

SkinDry, Fair-Medium, Warm

HairBrown, Curly, Coarse

EyesBrown


4.0
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13 years ago

I LOVELOVELOVE this mascara! It's my HG mascara! I have it in the darkest black and I love it. I can make my eyelashes very natural with this mascara for everyday look, or have a lot of length and...

About reviewer (7 reviews)

Age19-24

SkinNormal, Fair

HairBrunette

EyesBrown