80%
would repurchase
4.0/5
package quality

price range

description

ingredients

Major ingredients: Isododecane, polyethylene, Beeswax, palmitic acid / ethylhexanoate, dextrin, propylene carbonate, tocopherol, camellia oil, chamomilla recutita, Nylon-6, alkyl (C30-45 ) Mechikon, distearate Al, glyceryl isostearate, tri (caprylate / caprate), glyceryl, dimethicone, talc, iron oxide

Reviews

Reviews


4.0
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13 years ago

This is a FANTASTIC mascara made by the people who really know how to do their makeup! I've tried a variety of both HE and d/s mascara in the US, and most either don't do jack to my lashes, or...

About reviewer (168 reviews)

Age19-24

SkinOily, Fair-Medium, Neutral

HairBlack, Straight, Fine

EyesBrown



4.0
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14 years ago

Finally tried this in the long and curl version and I can tell this is much better than the volume and curl version. You can read my review if interested. That one, imo, is a total waste for my...

About reviewer (245 reviews)

Age19-24

SkinNormal, Fair, Neutral

HairBrunette, Straight, Fine

EyesBlack


5.0
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14 years ago

I LOVE this mascara! This was recommended to me by other MUE girls and I am so glad I got it! You put it on ONE time, and it stays on all day (and night.) I have oily eyelids, and this is the only...

About reviewer (22 reviews)

Age36-43

SkinCombination, Medium, Cool

HairBlond, Wavy, Medium

EyesGreen


5.0
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14 years ago

I LOVE THIS MASCARA!!! I recently found Maybelline The Falsies that I also like very much, but it can flake (after many, many hours) But back to my review for this mascara. OMG! It keeps my lashes...

About reviewer (27 reviews)

Age30-35

SkinAcne-prone, Medium, Not Sure

HairBrunette, Other, Medium

EyesHazel


3.0
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14 years ago

I am not sure if I would re-purchase this mascara again because it's not outstanding, but not to bleh. I am picky about my mascaras because most mascaras smudge on me like there is no tomorrow....

About reviewer (110 reviews)

Age25-29

SkinDry, Fair, Warm

HairBlack, Straight, Fine

EyesBrown


4.0
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14 years ago

PROS: Extends lashes very well. Does NOT flake/smudge/smear at all!!!! Wonderful curl holding ability. Even though it has fibers, it does not get in my eyes and bother them like all others with...

About reviewer (944 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairBrown, Straight, Fine

EyesBlue


5.0
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14 years ago

HG, HG, HG!!! I bought this last summer when I went to Japan, and it's "ichiban" for a reason! It's the best! I will never do without this mascara!

About reviewer (9 reviews)

Age19-24

SkinCombination, Other, Warm

HairOther, Other, Other

EyesOther


3.0
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14 years ago

Oh man! What a disappointment. I have short, straight lashes and I had high hopes for this product. It isn't *bad*, it's just so average. Doesn't hold a curl well and just sort of blah looking...

About reviewer (136 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBrunette, Straight, Fine

EyesHazel


3.0
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14 years ago

I was taken in by the glowing reviews online, so I ordered this from Sasa.com. I paid under $11 + shipping. I wanted the volume and curl, but they were sold out, so I got this one...

About reviewer (908 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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14 years ago

My HG mascara. No need to try anything else. Lengthens, holds a curl, and NO smudges! After like 3 months use it doesn't separate as well, but it's nothing a lash comb won't fix. Only possible...

About reviewer (12 reviews)

Age25-29

SkinOther

HairOther

EyesOther


4.0
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14 years ago

What can I say....but LOVEEEE!! This is def. my HG mascara. I have tried all the mascaras that was supposed to be good for my asian lashes (short, thick, fall straight) such as maybelline full n...

About reviewer (9 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrown

EyesBrown


5.0
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14 years ago

I use this mascara everyday. It applies nicely and I find it keeps my eyelashes soft and they are growing nicely. I actually find my eyelashes longer and fuller now without any mascara than I did...

About reviewer (13 reviews)

Age25-29

SkinDry, Fair, Neutral

HairRed, Curly, Medium

EyesBlue


5.0
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from

14 years ago

I have been using the Kiss Me Heroine Make Volume & Curl mascara for a while, and it's my HG. I'm in Hong Kong right now, and bought the special Long & Curl masacara & mascara remover combo for...

About reviewer (192 reviews)

Age

SkinVery Dry, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
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14 years ago

Had to rewrite this review after my ordeal with this mascara. First of all, beware of fakes of this on ebay. I received my very first one from ebay and it was a fake. Since I didn't have a...

About reviewer (8 reviews)

Age25-29

SkinDry, Tan, Not Sure

HairBrunette, Wavy, Medium

EyesBrown


4.0
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14 years ago

Best mascara ever!!! I would always have to put on mascara base from Shiseido whenever I want to keep the curl on my lashes... however, with this mascara, I don't even need mascara base. My lashes...

About reviewer (23 reviews)

Age19-24

SkinDry, Fair-Medium, Not Sure

HairBlack, Straight, Medium

EyesBrown


5.0
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14 years ago

Great mascara! It lengthens and curls my lashes better than any other I've used. I found this on eBay and the price isn't too bad- about 10.00 with shipping. It is hard to wash off, but that also...

About reviewer (1 reviews)

Age44-55

SkinSensitive, Fair

HairRed

EyesBlue


4.0
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14 years ago

OMG, OMG, OMG!!! This is my new HG mascara! OK, I only gave it 4 lippies cause it's impossible to get off. I just bought the Heroine mascara remover, so we'll see how that helps, but you know...

About reviewer (13 reviews)

Age19-24

SkinDry

HairBrunette

EyesBrown


5.0
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14 years ago

Best mascara I have ever tried and I've tried "the best." At the price there is really nothing to lose. I was prepared for disappointment because of the more popular products I had been using....

About reviewer (55 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBrunette, Other, Other

EyesBrown


4.0
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14 years ago

I received this in a swap, as it is very difficult to get a hold of in the continental U.S.. The brush is curved, which is fine, I have no preference for brush shape, only brush material. It is a...

About reviewer (107 reviews)

Age36-43

SkinSensitive, Fair, Cool

HairBrunette, Curly, Coarse

EyesBrown


5.0
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14 years ago

Wow guys, you weren't kidding when you said it does NOT come off! That's actually the reason I bought this, one for me and one for my mom. We both like it a lot. It's very wet, which I normally...

About reviewer (121 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairRed, Curly, Medium

EyesHazel