Model.Me Erin Quick Fix Dry Shampoo

I have medium hair that is drier on lengths but can get greasy quickly near roots so this is perfect to get rid of the excess oil between washes. I used to use Baptiste dry shampoo, but I prefer...

On the packaging it claims: 'instantly refreshes your hair by removing excess oils and leaving it feeling full of body. With an odour neutralising ingredient to leave your hair smelling great,...

This is part of Toni & Guy's new Model.Me range. Erin is one of the three models involved. This seems to be just an advertising ploy as I can't see any other reason for the models'...