About the brand

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is "Clinical formulations with integrity". The Ordinary is a brand from DECIEM. We are an umbrella of brands focused on advanced functional beauty. Our team is specialized in materials chemistry and biochemistry, and we have brought pioneering innovation in skincare through NIOD. In the category of functional beauty, integrity is rare. Commonplace technologies are referred to as groundbreaking and insensible pricing strategies confuse the audience, disguising commodity technologies as advanced. The Ordinary exists to communicate with integrity and bring to market effective, more familiar technologies at honourable prices. The Ordinary takes pride in honesty, fights innovation stagnancy in the industry and indirectly celebrates the depth of innovation NIOD continues to bring to the category.

https://theordinary.com/en-us

Overall rating
3.6
Created with Sketch.
61%
would repurchase
3.6
Created with Sketch.
Overall rating
61%
would repurchase

Latest The Ordinary Reviews

Retinal 0.2% Emulsion
4.0
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2 months ago

This has a bright yellow hue and is a retinaldehyde so one step away from Retin A. I used a tiny pea sized amount on my face 1 - 2 times per week so it doesn’t aggravate my dry sensitive skin (rosace...Read more

4 people found this review helpful. Did you?

Retinal 0.2% Emulsion
4.0
Created with Sketch.

2 months ago

This has a bright yellow hue and is a retinaldehyde so one step away from Retin A. I used a tiny pea sized amount on my face 1 - 2 times per week so it doesn’t aggravate my dry sensitive skin (rosace...Read more

4 people found this review helpful. Did you?


Azelaic Acid Suspension 10%
5.0
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from

3 months ago

This is my 3rd purchase and I cant live without it. Keeps my skin pergäfect and clear of acne. Just a small amount on my T zone for me especially during summer. Im 61 and still got spots occasinally w...Read more

6 people found this review helpful. Did you?

Azelaic Acid Suspension 10%
5.0
Created with Sketch.
from

3 months ago

This is my 3rd purchase and I cant live without it. Keeps my skin pergäfect and clear of acne. Just a small amount on my T zone for me especially during summer. Im 61 and still got spots occasinally w...Read more

6 people found this review helpful. Did you?

Hyaluronic Acid 2% + B5
3.0
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3 months ago

I have very dry skin and need all the moisture that I can get. (I’m in Connecticut in January and it’s very cold and dry here.) For the price, this is a good, simple product; The Ordinary is not about...Read more

5 people found this review helpful. Did you?

Hyaluronic Acid 2% + B5
3.0
Created with Sketch.

3 months ago

I have very dry skin and need all the moisture that I can get. (I’m in Connecticut in January and it’s very cold and dry here.) For the price, this is a good, simple product; The Ordinary is not about...Read more

5 people found this review helpful. Did you?

Saccharomyces Ferment 30% Milky Toner
5.0
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3 months ago

A very thin milky toner (watery consistency) with exfoliating properties. Comes in a glass bottle with a shaker top that dispenses the product in drops so no fear of pouring too much out. I have bee...Read more

7 people found this review helpful. Did you?

Glycolipid Cream Cleanser
5.0
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4 months ago

I'm 71 and still quite prone to clogged pores and breakouts, with mild rosacea. I decided to give Differin another try, and I needed a simple, basic cleanser and moisturizer to use with it. This magic...Read more

6 people found this review helpful. Did you?

Glycolipid Cream Cleanser
5.0
Created with Sketch.

4 months ago

I'm 71 and still quite prone to clogged pores and breakouts, with mild rosacea. I decided to give Differin another try, and I needed a simple, basic cleanser and moisturizer to use with it. This magic...Read more

6 people found this review helpful. Did you?

Glucoside Foaming Cleanser
5.0
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4 months ago

I have been using a little bloop of this to do my second cleanse after using a makeup remover when I feel like I need a deeper cleanse. My skin is very dry and this is a bit drying on its own but wher...Read more

2 people found this review helpful. Did you?

100% Plant-Derived Squalane
5.0
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4 months ago

Wanna try something different that is hydrating yet light and won’t leave you a greaseball then try this! I am no judge of the quality of squalane manufacturers, but where it is a singular ingredient ...Read more

5 people found this review helpful. Did you?