63%
would repurchase
3.8/5
package quality

price range

description

A cult-classic mascara dressed up in yellow plaid for the season.This best-selling vegan mascara lengthens, curls, and volumizes your lashes. A blend of curated ingredients soften and nourish your lashes with each coat, leaving them in perfect condition. Curl and separate every lash with the 360° magniLASH wand for a naturally defined and voluminous look.

ingredients

Ingredients: Aqua, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba, triethanolamine, alcohol, candelilla cera, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).

Reviews

Reviews


5.0
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13 years ago

Awesome product. I picked this up at Sephora for $10 on Black Friday. This doesn't smudge, and lengthens and volumizes my lashes nicely, especially when combined with the primer. I would definitely...

About reviewer (35 reviews)

Age19-24

SkinCombination, Medium, Not Sure

HairBlack, Other, Other

EyesBrown



2.0
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13 years ago

I bought this recently for $10 at Sephora during the recent black friday sale and tried it on a whim, it was nothing special. This mascara just added a bunch of clumps to my lashes and didn't...

About reviewer (46 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBlack, Wavy, Medium

EyesGreen


4.0
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13 years ago

Loooooved it :) It gave my lashes perfect amount of volume for a natural look, and didn't clump at all for me.

About reviewer (5 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


1.0
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13 years ago

I liked this mascara at first although it is not moisturizing or really spectacular in any way. But after about one month of use I began to notice that my lashes were breaking off and falling out. ...

About reviewer (7 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrown

EyesBrown


2.0
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13 years ago

This came in my glam bag, and I'm pretty disappointed with it. Maybe mine just dried out somehow, but it doesn't do much of anything for my lashes besides make them a little blacker and a tiny bit...

About reviewer (45 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBrunette, Straight, Fine

EyesGreen


2.0
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13 years ago

I really wanted to like this mascara, but I am having trouble justifying the price. The mascara is just okay, but the brush that comes with this is awful-it is way too thin. I have started using...

About reviewer (26 reviews)

Age30-35

SkinCombination

HairBrunette

EyesGreen


5.0
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13 years ago

Came in my glam bag and I have to admit...I WILL be buying this mascara after being able to try it. I don't usually repeat buy pricey mascara (usually I like drug store brands) but this one has...

About reviewer (51 reviews)

Age25-29

SkinCombination, Fair-Medium

HairOther

EyesHazel


5.0
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13 years ago

I've tried a lot of mascara and I believe this mascara does a good job of conditioning my lashes and adding length and volume. I do top it off with L'Oreal Voluminous or Extra Volume Collagen...

About reviewer (65 reviews)

Age56 & Over

SkinCombination

HairBrunette

EyesHazel


5.0
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13 years ago

I bought this during the black Friday sale for 12$ CDN. I really really like this. I'm almost sad that I like it so much, now I'm committed to paying 25$ CDN for a tube of this because I love it...

About reviewer (143 reviews)

Age25-29

SkinVery Dry, Fair, Warm

HairRed, Curly, Coarse

EyesBlue


3.0
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13 years ago

*Update: This rating drops to 3 for me. The product was great for the first couple of weeks but it thickens and dried out quite a bit after that. I always do the lid up tightly and don't pump the...

About reviewer (31 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBrunette, Straight, Fine

EyesBrown


2.0
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13 years ago

Most amazing product ever - my search is over. My mother today thought I had false eyelashes on (which I have never worn in my life). Worth every penny. I used mine with the primer - FYI. ...

About reviewer (51 reviews)

Age36-43

SkinDry

HairBlond

EyesBlue


3.0
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13 years ago

I got this mascara in the Tarte Shining Stars Collection at ULTA, so it wasn't expensive and didn't have the cute packaging, however, I don't think I'll even use this little tube, let alone buy a...

About reviewer (23 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBrunette

EyesGreen


3.0
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13 years ago

OK, I can see how this could be a HG for some users - so this is only MY review - It's still a good mascara but just not for me... I gave packaging 2 lippie b/c when I bought it at ULTA (Tarte...

About reviewer (133 reviews)

Age25-29

SkinNormal, Other

HairBrown

EyesBrown


5.0
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13 years ago

My HG Mascara. I got my first tube of this a couple years ago and pushed it to the back of my makeup drawer. Now, I use it every day and have gone through 3 tubes because I love it so much. One...

About reviewer (10 reviews)

AgeUnder 18

SkinCombination, Olive, Cool

HairBrunette, Straight, Fine

EyesBrown


4.0
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13 years ago

First let me start off by saying I have wimpy lashes, they are not thick, they are not long. I also wear contacts, so mascara that flakes is an absolute deal breaker for me. While I agree with...

About reviewer (8 reviews)

Age36-43

SkinCombination, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesBrown


5.0
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13 years ago

I just bought this mascara a week ago and I have to tell you I am in love with this mascara. It does everything I've hoped for. This mascara has gotten really great reviews on youtube and sephora....

About reviewer (13 reviews)

Age44-55

SkinCombination, Fair-Medium

HairRed

EyesBlue


2.0
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13 years ago

I don't understand the hype over this mascara. I found it to be mediocre at best. Right after I applied it, my lashes looked great, but within 5 minutes it made my just-curled eyelashes stick-pin...

About reviewer (10 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


5.0
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13 years ago

Update 11/28: I absolutely LOVE this mascara!!! I've had it for about 1 1/2 weeks now and I can't stop grabbing for it every morning! I bought the mini duo set of this which came with a lash...

About reviewer (79 reviews)

Age25-29

SkinCombination, Medium, Neutral

HairBlack, Straight, Medium

EyesBrown


3.0
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13 years ago

Although this mascara lengthens and adds volume to my lashes, it flakes and smudges.

About reviewer (18 reviews)

Age44-55

SkinCombination, Fair-Medium, Cool

HairBrown, Wavy, Fine

EyesHazel


2.0
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13 years ago

Really? Please tell me I'm the crazy one ... I bought this after hearing and reading so many rave reviews. I have never been so disappointed in a HE product. The formula was so wet at first it was...

About reviewer (8 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBrown, Other, Other

EyesGreen